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CONTENT
MARKETING
IN BUSINESS & FINANCE
PINSTRIPE MEDIA

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Pinstripe Media
Expertise, Enthusiasm & Excellence
Our Approach to Content Marketing is based on thinking
about your business in terms of your customers’ needs first
and how the content we produced will engage, educate,
inform and inspire them on a daily basis.
Pinstripe Media provide leading Content Marketing
solutions for those businesses and organisations looking to
engage successfully with the business & finance sector and
the wider Australian audience online.
We look to understand your business goals and objectives,
define workable content marketing solutions and create
strategies which provide consistent, creative and ongoing
engagement with your target audience across all digital
channels.
Content Marketing is the backbone of
effective communication

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The Management Team
Pinstripe Media understand the power of made for digital content and how it can work to grow your business
David Koch
Exec Chairman
PINSTRIPE MEDIA
Work with a team of media and marketing professionals who have the experience and content marketing insights needed to ensure that your next
content marketing campaign, video production or ongoing content channel engagement is a success. Our teams of account managers and production
leads will work with you to guide the delivery of quality content set against clear and detailed Pinstripe Media content strategies based on years of
industry experience.
AJ Koch
Managing Director
Jamie Trad
Head of Business Development
Paul Gilbert
Content Marketing Director
Chloe McCormack
Account Manager

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With over 10 years experience in content marketing, video and TV production, Pinstripe Media prides itself on the production of
quality digital content for the finance and enterprise sector looking to access the marketplace of small business owners and
financially-minded individuals. Our team of media professionals specialise in all areas content creation, amplification and
marketing.
Small Business, Startup & Finance Specialists
Our Objective
Pinstripe media have a deep understanding of the small business and finance sector, having worked with leading
businesses and brands to provide content-led marketing campaigns, ongoing content creation and video first media
production. Our unique approach to the creation and amplification of digital content provides our clients with exclusive
access to small business audiences, ensuring higher levels of consumer engagement and increased brand reach and
awareness.
To connect your business and brand to the right audiences
online with expertise, enthusiasm and real engagement

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Our Media Network
Our suite of owned assets connecting your business directly to ready made finance and business audiences
Pinstripe Media provide access to our owned media
network targeting business and finance professionals,
entrepreneurs, and aspirational individuals
Our team of social media and amplification experts
work to shape your content for use across a wide
range of digital and social media channels including
mobile, video and image based platforms.
*Network reach: 800,000

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Our Clients
Pinstripe Media work with a wide range of both local and internal brands and companies
Microsoft engaged us as content partner for a
major marketing campaign involving an online mini-
series and accompanying social content
For the ATO we produced content for various campaigns
including video and editorial, and executed an extensive
amplification strategy
We worked with Amex on multiple projects including
Forex digital ads, small business hub development and
content production
NAB’s small business digital content and amplification
utilizing the KBB TV show, including case studies &
thought leadership
Various projects for Intel and Intel Security including
video production, amplification through TV integration,
and content strategy
Production and amplification with Beyond Blue through
small business network to promote mental health
awareness
Braintree targeted startups through our Startup Daily
network with an online series and extensive social
and digital content
Australia Post have partnered across multiple TV and
digital projects to communicate with small business
audience, including video and editorial production &
amplification

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The effective use of paid, earned and
organic amplification tactics which ensure
content reach and ongoing audience
engagement online are at the heart of what
we do.
Amplification
Our team of senior strategist work closely
with your business to create the content
and social media marketing strategies
required to achieve success within the
digital channel.
Strategy Creation
During the lifecycle of any digital campaign or
content engagement, Pinstripe Media will
continue to monitor, test, track and re-shape
content to ensure it continues to meet your
business goals & content objectives.
Tracking & Reporting
The Pinstripe Media production team are highly
experienced at providing all types of content for
use across TV and digital channels including
video, editorial, social graphics, animations,
meme’s and infographics.
Content Production
Our Approach
Pinstripe Media work with your business to provide a content marketing solution that work

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The Engagement Process
The Pinstripe Media team work through a defined engagement process to ensure content marketing success
Continuous content, post and
engagement Tracking and
Reporting. Content review,
Content Reshaping, Traffic
Analytics, Content Reach.
STRATEGIC AUDIENCE CONTENT AMPLIFICATION REPORTING
The Creation of made for
channel digital content.
including Articles, Graphics,
Video Production, Animations
infographics, memes and
whitepapers.
Understand and define the
Audience needs, behavior,
and use of channels. Audience
Research, Focus Groups, Social
Analytics, SEO and Keyword
metrics.
Content Workshops to define
your Business Goals & Content
objectives. Covering Content
Type, Persona, Policies, Pillars,
Themes, Amplification Tactics and
use of digital channels.
Organic and paid media
amplification across digital
channels and networks. Paid
media buying, Paid Social,
Influencer outreach, Organic
Amplification.

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Memes, Animated gifs, daily posts,
made for graphics…
SOCIAL MEDIA
04Infographics, In display ads, EDM
creation, digital banners..
GRAPHICS
03
Long form and short form Articles,
blogs and influencer interviews…
EDITORIAL
02TV shows, YouTube Ads, Video
animation, live steaming…
VIDEO01
Content production: All video production and advertorial work is completed in house by a highly experienced TV production and
animation team allowing Pinstripe Media to offer full end to end content delivery services.
Content Production
Pinstripe Media production, editorial and creative teams can deliver in all areas of required content creation

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Content Amplification
The ongoing amplification of content is the key to meeting your content marketing goals & objectives
Management of paid, earned and owned display media across all digital and social
media channels including Facebook, LinkedIn, Instagram, Out Brian, Ad serve and
programmatic.
PAID AMPLIFICATION
Resources dedicated to the continual posting and amplification of content across
Pinstripe Media owned and partner networks including social media channels. (250
thousand fans, followers and members)
ORGANIC AMPLIFICATION
Pinstripe Media will work with your existing content to re-shape and re-amplify your
content within content high trafficked content stream and across a range of digital
media channels.
RE-AMPLIFICATION
Work with Pinstripe Media to grow your existing site traffic and social media
audiences with daily channel building campaigns and activities, Increasing likes ,
members and followers.
CHANNEL BUILDING

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Made for Social content
posts that engage,
influence and educate
Facebook
Real time image and
video posts, campaigns
and promotions
Instagram
link sharing in support of
content posts, live events,
and press releases
Twitter
Placement of post and
pre roll ads, made for
YouTube video content
YouTub
e B2B content marketing,
Professional Branding
and lead generation
LinkedIn
Creation of content lead
EDM’s and email
marketing campaigns
Email
Working With Social
The real time use of social media content to reach a target audience and grow your brand

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Paid, Owned and Organic
media planning and buying
services
Network Amplification
Creation of near real time
supporting social ready content
infographics & animations
Real Time Content
Long and short form articles
supporting campaign content
and site links
Articles
Creation of display
media for ad serve and
Programmatic
Display Media
Post and pre roll
video Advertorials for
YouTube
Video Campaign
Daily Social Posts and
Animated graphics for social
channel development.
Made for Social
Pinstripe Media work across all areas of content creation and digital campaign delivery, our team of strategists, media planners and creative resources work to create
an end to end content marketing approach that works for the digital channel.
Creating Content Campaigns
Providing an end to end content marketing and campaign management solutions

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Pinstripe media have been producing leading TV and video based
content for some of the world’s leading brands and organisations for
over ten years.
Our belief in the power of video to reach your audience online is
supported by the continued growth of video consumption across all
digital, mobile and social media channels.
By 2019 it is estimated that over seventy percent of all content viewed
on line with be video and Pinstripe Media have the experience and
content marketing pedigree to ensure your content is not only digital
ready but has been made for channel.
Our team of creative, production and marketing professionals can
guide you in the creation of made-for-digital channel videos. Be it
short form advertorials, video animations, viral ready marketing
campaigns, promotional or educational content.
Working With Video
The creation of mobile first video content

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THANK YOU
The Pinstripe Media Team
CONTACT
Paul Gilbert: Head of Content Marketing
EMAIL
Paul@pinstripemedia.com.au
TELEPHONE
02 8004 6464
0417 423605
ADDRESS
224 Riley Street, Surry Hills, NSW 2010