These are the accompanying handouts from the Human Experience Design Workshop presented by Sarah Weise and Linna Ferguson at Digital Summit conferences across the US.
5. #1 Mad libs
Visioning activity to encourage creativity and buy-in
FOR: target customer
WHO NEEDS: services/features needed
UNLIKE: competitors/alternatives
WE ARE A: business type
WE PROVIDE: emotional benefit
WE STAND OUT BY: key differentiator
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6. #2 Wall voting
This site is for _______________
Retirees
Stay at home
parents
Kids
Singles
Millennials
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14. #9 Usability testing
Jot down what you’d like to remember about….
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Starting out:
First impressions:
Scenarios:
Metrics (task completion rate, perceived ease, time):
16. I will try these 3 things at work:
3.
2.
1.
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Mad Libs
Wall Voting
Target Prioritization
Personas
Empathy Mapping
Journey Mapping
Write-and-Pass User Stories
Ideation & Refinement
Usability Testing
Projective Interviews