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Bose’s Facebook will include:
Offers and discounts for becoming involved with the company.
Pictures of Celebrities wearing our products.
A large amount of pictures and videos that emphasize how
important high quality sound is to the Bose company.
Analyze demographics and target audience
Track comments and shares
Keep constant rate for our reach
Bose’s Twitter will include:
Constant updates surrounding the company
Run retweet contests and sweepstakes
Create an easy way for customers to contact Bose
Analyze number of responses and retweets
Search keywords and record how many tweets surrounding Bose there are
Bose’s Social Blog will include:
Critical evaluation of competitors and other electronic markets
Distribute Press Releases
Keep people well informed of product changes and development
Record the number of hits
Record interactions and inbound/outbound links
Bose’s Instagram will include:
Pictures of new products and styles
Pictures of Bose products in public and being use around the globe
The Usage will be recorded by:
Followers of the account
Likes/Comments on the pictures
Bose’s Pinterest will include:
All products available so people can pin them
A how to section that includes tips and tricks
Links to Bose products and retailers
Contest and sweepstakes for a chance to win speakers/and or headphones
Usage will be recorded by:
Record the number of repins
Analyze the amount of followers for our company board
Our primary goal is to keep Bose in everyone’s minds, in hopes of leading
to future sales.
SEO will assure us that we are always on of the top search engine results
It all plays a role in successful targeting potential consumers
Creating a mobile app that links to music networks such as iTunes and
Amazon, could potentially dependency upon our application
Bose needs to utilize advertisements around highly populated areas
Especially if Bose has a store nearby
Each ad will promote our social media outlets and encourage the use
of these systems to learn more about sale prices.
Men and women ranging from ages 12-45
A younger age will be easier to target because of their social media habit
Bose needs to create an emotional attachment at younger age, so we
create a lifelong relationship with those people
In about 12 months time, it is necessary to use roughly $400,000 to make
this campaign successful
This budget will be run advertisements on social media sites, Google Ad