Personal Information
Organização/Local de trabalho
Israel, CA Israel
Cargo
Behavioral design strategist for health and social change
Sobre
Nedra helps nonprofits, public agencies and other socially minded organizations create positive change on health and social issues through social marketing and transmedia storytelling strategies at Weinreich Communications since founding the company in 1995. She helps organizations around the world make a difference for the populations they serve by strategically designing programs that draw on state-of-the-art behavior change techniques, digital media approaches and the power of stories.
Nedra is the author of the widely used book "Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good" (now in its 2nd edition) and published the Spare Change blog for many years. As...
Marcadores
social media
public health
health
social marketing
#hcmmconf
mental health
health communication
marketing
storytelling
media
transmedia
youth
social
#injuryconf
injury
entertainment
news
social change
social media strategy
stories
social issues
social network
health care
nonprofits
literacy
teens
hospitals
change
ebook
mental illness
suicide prevention
ythlive
team up
generation next
suicide
journalism
prevention
social media marketing
public relations
model
behavior change
message
sustainability
education and training
cross-discipline
inspiration
strategy
communications
education
recruitment
jewish
school
#diydays
diy days
children
obesity
communication
narrative
cdc
research
medicine
academia
professional development
twitter
hcmm10
adolescents
networking
movements
approach
design
behavior
weinreich
nedra
Ver mais
Apresentações
(23)Documentos
(1)Gostaram
(109)Children Healthy Eating Gamification - Octalysis Design for Food Heroes
Yu-kai Chou
•
Há 6 anos
Health between Education and Social Marketing
Giuseppe Fattori
•
Há 7 anos
Logic Models and Storytelling
Lee Fox
•
Há 8 anos
Getting Started in Transmedia Storytelling - 2nd Edition
Robert Pratten
•
Há 8 anos
O Behave! Issue 13
#ogilvychange
•
Há 9 anos
Smarter Professional Networking
Beth Kanter
•
Há 9 anos
#ANZMAC2014 Twitter Content Analysis Framework: Classification and Coding of Twitter Content
Stephen Dann
•
Há 9 anos
The Storyworld of Things
Transmedia Storyteller Ltd
•
Há 9 anos
Content Marketing for Social Good
See3 Communications
•
Há 9 anos
What If PR Stood for People and Relationships By Brian Solis
Cision
•
Há 9 anos
Transmedia Storytelling for Social Impact
Pamela Rutledge
•
Há 9 anos
Icebucket Challenge: The Cold Hard Facts and Stats #icebucketchallenge
Jeremiah Owyang
•
Há 9 anos
LeanUX is a Useful F*&king Lie
William Evans
•
Há 10 anos
TMC Chatsfield Case Study & Interview with Alison Norrington
TMC Resource Kit
•
Há 9 anos
How Co-create Transmedia Narratives
Montecarlo -
•
Há 9 anos
JWT: 100 Things to Watch in 2014
J. Walter Thompson Intelligence
•
Há 10 anos
39 Rules to Help You Rock Your Next Presentation
Stan Phelps
•
Há 9 anos
Curating other peoples stories
Monica Curca
•
Há 9 anos
The Storytelling Mandala: Purpose Inspired Transmedia Storytelling
Gaurav Mishra
•
Há 12 anos
Transmedia Playbook
Transmedia Storyteller Ltd
•
Há 9 anos
Persuasive Design or The Fine Art of Separating People from Their Bad Behaviours - Online
Sebastian Deterding
•
Há 14 anos
Sharpie UX @ Fluxible 2013
Leah Buley
•
Há 10 anos
How Organizations Use Mental Model Diagrams
Indi Young
•
Há 13 anos
Interviews: Stop Thinking and Start Listening
Indi Young
•
Há 13 anos
Innovation With Mental Models
Indi Young
•
Há 16 anos
Hooked Workshop
Nir Eyal
•
Há 11 anos
Power of Story
Whitney Quesenbery
•
Há 12 anos
Storytelling ux tokyo-en
Yoshinori Wakizaka
•
Há 11 anos
Social Media Strategy for Nonprofits
Farra Trompeter, Big Duck
•
Há 10 anos
The 8 rules of the short head
Dan Chen
•
Há 10 anos
Personal Information
Organização/Local de trabalho
Israel, CA Israel
Cargo
Behavioral design strategist for health and social change
Sobre
Nedra helps nonprofits, public agencies and other socially minded organizations create positive change on health and social issues through social marketing and transmedia storytelling strategies at Weinreich Communications since founding the company in 1995. She helps organizations around the world make a difference for the populations they serve by strategically designing programs that draw on state-of-the-art behavior change techniques, digital media approaches and the power of stories.
Nedra is the author of the widely used book "Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good" (now in its 2nd edition) and published the Spare Change blog for many years. As...
Marcadores
social media
public health
health
social marketing
#hcmmconf
mental health
health communication
marketing
storytelling
media
transmedia
youth
social
#injuryconf
injury
entertainment
news
social change
social media strategy
stories
social issues
social network
health care
nonprofits
literacy
teens
hospitals
change
ebook
mental illness
suicide prevention
ythlive
team up
generation next
suicide
journalism
prevention
social media marketing
public relations
model
behavior change
message
sustainability
education and training
cross-discipline
inspiration
strategy
communications
education
recruitment
jewish
school
#diydays
diy days
children
obesity
communication
narrative
cdc
research
medicine
academia
professional development
twitter
hcmm10
adolescents
networking
movements
approach
design
behavior
weinreich
nedra
Ver mais