团体的影响.ppt

Group Influences Meichiung Chi

團體的影響 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

什麼是團體？ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

團體的類型 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

團體的特徵 ,[object Object],[object Object],[object Object],[object Object],[object Object]

地位 (Status) ,[object Object],[object Object]

角色 (Role) ,[object Object],[object Object],[object Object],[object Object]

力量／作用 (Power) ,[object Object],[object Object],[object Object],[object Object],[object Object]

什麼是參考團體？ ,[object Object],[object Object],[object Object],[object Object],[object Object]

參考團體的影響 ,[object Object],[object Object]

影響一－－資訊的提供 ,[object Object],[object Object]

影響二－－規範的遵行 ,[object Object],[object Object]

影響三－－價值的展現 ,[object Object],[object Object]

反影響／反效果 ,[object Object],[object Object],[object Object],[object Object],[object Object]

決定參考團體影響力的因素 ,[object Object],[object Object],[object Object],[object Object]

因產品而異 ,[object Object],[object Object],[object Object]

參考團體對不同產品之影響 Necessity Luxury Publicly consumed Privately consumed Product - Brand + Suit, car Product + Brand + Golf club, sailboat Product - Brand - Mattress, lamp Product + Brand - TV game, icemaker

相對之廣告策略 ,[object Object],[object Object],[object Object],[object Object]

因團體而異 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

因人而異 ,[object Object],[object Object],[object Object]

因影響不同而異 ,[object Object],[object Object],[object Object]

团体的影响.ppt

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团体的影响.ppt