1. SNS Game,
Taiwan Market
- From game developer’s view
Michael Hsia / 夏志豪
Joymstaer
2010 / Aug

2. 5 Key issues to join Taiwan market
IDC
B
Access A C Revenue &
with Developing Payment
Websites company
E D
Connection Promotion

3. SNS related websites in Taiwan
网站名称 网址 发展方向及主要针对人群
Yahoo /圈圈 http://tw.yahoo.com/ 社区网站，白领及年轻人
Qme社群 http://qme.tw 社区网站，白领及时尚年轻人
优学网 http://tw.portal.urlifelinks.com 学校学生及家长，老师
AIO交友 http://www.aio.com.tw 交友平台，主要用户群时尚年轻人
minik http://www.minik.tw 社区网站，白领及时尚年轻人
Gamebase（Gamebook） http://www.gamebase.com.tw 游戏基地，主要用户群游戏玩家
巴哈姆特 http://www.gamer.com.tw/ 游戏资讯，只要用户群游戏玩家

4. Yahoo (圈圈)
Yahoo 奇摩
1. Number One of
Reach and Traffic
in TW internet
market
2. Over Facebook &
Google

5. SNS websites in Taiwan local and International
International
VS
Taiwan Local
Int’l SNS websites TW Local websites
A：Big branding A： Strong promotion
huge subscriber Own website style
Tight subscriber
W：TW is not major market Revenue driven
Less motion, only AD Local Customer service
No local Customer service
W： Less subscriber than int’l
Facebook，Hi5 Yahoo, Minik, Qme..

6. Revenue and Payment
Main Revenue and Payment in Taiwan : Credit card, mobile, My card，Hinet，Gash
Retail My Card/ mycard / Gash Card Denominations :
Channel Gash 50 ‧150 ‧350
‧400 ‧450
Hinet Hinet card 50 ‧150 ‧350
‧400 ‧450
Virtual Credit All Bank/ Pay pal Virtual
Channel Card denominations
：50 ‧150 ‧350
‧400 ‧450 ‧500
‧1000 ‧5000
Mobile / FET、CHT(839)、TWN、Vibo、 50 ‧150 ‧350
ADSL APBW ‧400 ‧450 ‧500
‧1000 ‧5000
Gash On line Gash card 50 ‧150 ‧350
‧400 ‧450 ‧500
‧1000 ‧5000

7. Banner AD
* From Google AD
7

8. Embedded Ad in Games
* From Google AD
8

9. Promotion
Web
AD Website
Event
Inter
-link
Various
Between Promotion
Game
Web
Announce
In & out
Mail

10. Promotion AD, event

11. IDC Service
IDC in Taiwan
Taiwan mobile Group (台湾大哥大), biggest private mobile/ Telecom / IDC service
provider : http://www.taiwanmobile.com/index.html
CHT (中华电信)：Gov own telecom company, http://www.cht.com.tw/
FET 速博（远传）: http://www.fetnet.net/
Taiwan mobile Data center
*TWN offer special discount for CN developing company

12. Customer Service in Taiwan of developing company
Guild & introduction of Game
Customer 1st line quick answer & solution
Service in 1st line user feedback to Game dev..
Taiwan Payment problem answer & solve it
Main Brand of Game & company

13. Connection to Websites
2 way to connect websites in Taiwan
Connect to websites Connect through platform
雅虎圈圈
雅虎圈圈
QME
QME
One single 巴哈姆特
巴哈姆特 API
Game Game / Open
Social minik
minik
Gamebase
Gamebase
Other
Other

14. Difference of 2 Models
Connect to websites directly Connect through platform
Advantage Advantage
Cost Down in
No need to develop a development and
platform upgrade
Deal with websites One time development
directly Comparison with Platform to all
of 2 Models websites
Weakness
Weakness
Each website for each
server Need to build up a
platform
Upgrade each system
for new version Work with Platform
provider , not websites
Communication with
TW Websites in Event,
Promotion

15. Business model with Taiwan Partners
Difference model to meet different type China
developing companies
Model1
Model2
Model3
Model4
IDC Payment Promotion Connection

16. Why join in Taiwan Market?
• Simple Chinese VS Traditional Chinese
• Subscriber background
• High % internet user visit SNS websites
• High APRU than China market
• No policy , Gov. issue
• Early stage of the new market

17. About Joymaster
History 2010
2003
Bring SNS, Mobile on line
Game to Taiwan market
2009
Build up company and
focus on Mobile game Build up Platform, work
2008 with Open social team
1. Set up BJ office
2. Developed “夜店大 公司网站：
亨” and “开心动物园”
http://www.joymaster.com.tw
3. Set up business model
with SNS game http://www.somuch.com.tw
companies http://www.qme.tw

18. 大陆
Partnership 华娱无线
新浪
拉阔
瑞典 中国移动
Accedo broadband 人人网
掌上明珠
韩国
com2us
日本
G-mode
Sammy NetWorks
Namco Bandai
美国 Games Inc.
Paramount
EA 香港MTel,MAS.
菲律宾Anino
新加坡
Yuuzoo
WooWorld
泰国
GameSqaure
Debuz

19. Events
电信展 Hinet网络游戏大赛
记者会 台北动漫展

20. Thank you
Please contact :
Michael Hsia(夏志豪): michael@joymster.com.cn
chhsia@gmail.com
+86-13910191234
Eta Ni : eta@joymaster.com.cn
+86-10-85656715