Women Entrepreneurs DFW WE DFW Non-Profit & Tax Exempt 501(c)(3) Business plan 2014-2015 Any questions, please email wedfw2014@gmail.com or contact Sudha Reddy at 972 210 9234

2. A Texas Non-Profit and 501©(3) Tax Exempt Corporation

3. Definition Per SBA.GOV (https://www.sba.gov/content/what-entrepreneur)
An entrepreneur is a person:
• Who sees an Opportunity
• Assumes the Risk involved
• Makes a Business Plan and Organizes a business undertaking
• Starts and Manages the business
• When for-profit, assesses profits
Entrepreneur.com - Kinds: The Builder, The Opportunist, The Specialist, The
Innovator, Social, Survivalist, Necessity, Lifestyle, Tenderpreneur, Serial, Build
and Grow
ENTREPRENEUR

4. NON-PROFIT&501©(3)
• People and Organizations are more willing to support and promote a
Non-Profit Cause over Private Individuals or groups.
• Non-Profit and 501©(3) enhances trust factor in the community the
group functions and indicates group’s seriousness in its purpose and
objectives.
• Enhances Public support, Transparency & Disclosure.
• Satisfaction to the members, contributors, and donors.

5. WE DFW
BUSINESS PLAN
EXECUTIVE SUMMARY
Prepared By: Sudha Reddy Kanatala, President & Founder
Presented to SBA InnovateHer Challenge
Shared on LinkedIn and WWW.WEDFW.COM

6. ✦WE DFW is asking for your generous support to realize our short term
and long term goals as stated in this business plan and to further
strengthen WE DFW’s membership, and mission, vision, and objectives.
✦WE DFW is seeking media and news outlets support and partnership
in bringing our message reach a wider women audience.
✦WE DFW is actively looking for influential leaders, champions, and
corporations from various backgrounds, sectors and industries to
support our group’s purpose, mission, vision, and objectives and lend
your name to be our mentors, advisors, and supporters.
WE DFW: CALL FOR ACTION

7. WE DFW

8. WE DFW

9. WE DFW

10. WE DFW

11. PURPOSE:
✦ A US DFW South Asian Entrepreneurship group
“for” the women
“by” the women
And “of” the women
WE DFW

12. MISSION:
✦ Women Empowerment and
Creating Effective Women Champions and Achievers.
WE DFW

13. VISION:
✦ To provide Networking opportunity, extend
Support, Empower, Celebrate, Promote South Asian
Women Entrepreneurs, Business Owners, Champions
and Leaders.
WE DFW

14. WE DFW OBJECTIVES
✦Create networking and learning opportunities for all
members.
✦ Promote, and Inspire women to develop as
effective champions and achievers.
✦ Support by providing resources and connections.
✦ Celebrate each other.
✦ Provide Visibility and Exposure to members talents
and businesses.

15. WE DFW VALUES
✦Diversity & Inclusion of South Asian Origin Women Entrepreneurs,
Business Owners, Champions, and Leaders.
✦Enable positive minded thinking, encouragement and empowerment.
✦Exhibit integrity, respect, high energy and enthusiasm.
✦Seek to diversify learning from entrepreneurs of other ethnicities.
✦Discover, Network, Connect, and Engage with diversified women
leaders.
✦Participate and Communicate.

16. WE DFW NICHE
✦In DFW, according to the info http://www.visitdallas.com/things-to-do/diverse-
dallas/asian/ , there are about 300,000 Asians living in North Texas. Per this 2012
article in Dallas news, http://www.dallasnews.com/news/local-news/20120111-
asian-indian-population-booming-in-dallas-fort-worth.ece, Census numbers show
that from 2000 to 2010, Asian Indian population more than doubled, going from
49,181 to 106,964 for Collin, Dallas, Denton, Rockwall, and Tarrant counties.
✦Many of the women in these south Asian families are highly educated, talented,
multi-taskers, and very ambitious.
✦Majority of the South Asian households are first & second generation
immigrants and women are not able to pursue their entrepreneurial dreams
because of unfavorable situations and lack of efficient networking and resources.

17. WE DFW NICHE
✦Existing entrepreneurial platforms do not provide equal voice among their
members and fail to deliver on their promises, goals and ambitions.
✦Our Non-Profit has been formed to provide a platform for South Asian Women
to empower each other, amplify their voices and to raise awareness.
✦Our Non-Profit caters to this very special and untapped niche market
comprising of highly skilled South Asian Women Entrepreneurs, Business
Owners, Champions, and Leaders.
✦Other services: Empowerment, Endorsement, Educational, Networking,
Communication, Leadership, and Learning skills.
✦Outreach Programs and Community Service.
✦Lend peer support in a respectful and mutually beneficial manner.

18. WE DFW FORMATION
✦Organization formation Date:
October 13, 2014
✦Founded by Sudha Reddy Kanatala

19. SHORT TERM GOALS
Time Frame: During the first year of Formation
✦ Build Membership while conducting ‘Member Meet and Greet’ events.
✦Empower, enable networking, learning, and speaking opportunities to members.
✦Build Exposure for the group via Online Website, In Person, and Social Media and Gain
followers on social media to spread our group’s mission, purpose and objectives.
✦Showcase Member talents and expertise by providing visibility to member businesses.
Promote member businesses on website and social media. Identify effective communication
tools and technologies.
✦Gain publicity and visibility to help in achieving our objectives and improved member,
supporter recruitment and retention.
✦Constantly look for opportunities at home, at work, around your social networks and work
to communicate with others to bring positive press, community involvement, support new
programs, and our mission and purpose.
✦Identify team building and team strengthening opportunities.

20. LONG TERM GOALS
Time Frame: Beyond the first year of Formation
✦Identify highly visible, passionate, experienced and successful entrepreneurs
and leaders and advisors to further strengthen and build our organization
purpose, mission, vision and objectives and lead it to higher levels. Develop a
dynamic Organization chart.
✦Build an influential Member portfolio and expand on our knowledge base and
resources. Identify team strengths and weaknesses and work towards collective
progress of the team.
✦Motivate budding and new women entrepreneurs by providing vision, and
guidance. Collectively develop Products, Ideas, Events as well as effective
planning and execution of such ideas or events. Develop our own capital fund to
support creative projects. Explore new avenues of fundraising and increasing
donor and support base.

21. LONG TERM GOALS
✦Identify Diverse Keynote speakers to mentor, provide advice and share their personal
anecdotes on Leadership, Persuasion, Negotiation, Global Business, Growth and
Innovation, and Social Welfare.
✦Deliver a message that is newsworthy and press-worthy – must cover 5 W’s – Who,
What, When, Where and Why. Provide Content in right format and Pitch to right group
and media contacts. Reinforce the message on behalf of our group and our objectives.
✦Enable business growth opportunities and personal development for members
and to other women entrepreneurs in need.
✦Expansion of programs throughout DFW and nearby areas and possibly other
markets.
✦Collaborate with other Entrepreneurial organizations and cooperate towards
similar goals.
✦ Build relationships with local businesses and civic organizations.

22. FUNDING SOURCES
✦Membership fees:
✦ Current Individual Membership fees are $100/person per fiscal term of the
organization. Individual membership is open for positive minded South Asian
Women Entrepreneurs, Champions and Leaders who are passionate about our
group’s purpose and objectives.
✦ Business Membership is open for any for-profit or non-profit business in good
standing and support our group’s purpose and objectives and wish to network.
with our Women Entrepreneurs to market their products, and services.
✦Current For-Profit Business Membership fees are $500/fiscal term. Up to 3
representatives can be named.
✦Current Non-Profit Business Membership fees are $100 for every named
representative of their organization per fiscal term.

23. FUNDING SOURCES
✦Donors, and Supporters
✦Grants
✦Participation in challenges that offer Recognition and Rewards.
✦Develop unique and creative products as a group to market and bring revenue to
the group.

24. PR, MARKETING, ADVERTISING
✦Social Media & Web site.
✦Member Word of Mouth.
✦Radio shows - Either find support on radio media or buy time on local radio
stations to promote our group’s purpose, mission and objectives as well as to
promote and support our members and sponsors.
✦TV shows - Find support or buy ad space or engage with TV News shows to
promote our group’s purpose and objectives.
✦Sponsored programs to serve our group’s purpose and objectives.
✦Hire PR Campaign firms, Celebrities and Spokespersons to speak about our
group’s purpose and mission.
✦Participate in events to encourage others connect with our group’s purpose
and objectives.

25. PROJECTED ANNUAL BUDGET
✦Projected Revenue:
✦From Membership Sign-Ups and Donations. Currently, 30 individual members
signed-up.
✦Donations and Grants.
✦Event tickets and sponsorships.

26. PROJECTED ANNUAL BUDGET
✦Projected Expense:
✦Non-Profit Basic Operating expenses: Minimum of $1000/yr
✦Annual WE DFW Event expenses: $10,000-$30,000 depending on the magnitude
of the event(s) and type of programs to be conducted.
✦Hire Human Resources as needed.
✦Advertising and Marketing Expenditure - Radio, TV, Social Media, Hiring
Celebrities and Spokespersons.
✦Participate in events and shows that help raise our awareness and also support
our members.
✦Other Miscellaneous expenditure to support our group growth.

27. BOARD OF DIRECTORS
• Initial Board of Directors
• Sudha Reddy Kanatala – Founder & President
• Jyothsna Kunduru – Secretary
• Uma Bagaria – Treasurer

28. MEMBER PORTFOLIO
✦As of 5/3/2015 – 32 Individual Members
✦Diversified backgrounds, extremely well educated, high net-worth, and
immensely talented women entrepreneurs.
✦Portfolio Knowledge Talent base consists of Physicians, Specialist Doctors,
Dentists, Lawyers, CPA, Life Coach/Mentors, Restaurant Owners, Author &
Movie-Maker, Franchise Owners, Office supplies owner, Kids learning center,
Kids Programming center, Artists and Instructors, Realtors, Boutique
Owners, IT Professionals, Engineers, Caterer, Jeweler, Career Champions, and
Entrepreneurs.
✦Our member portfolio can be viewed at http://www.wedfw.com/members.html

29. MILESTONES ACHIEVED
✦Within short time span of 6 months
✦Non-Profit Corporation Established
✦IRS and State Tax Exemption Obtained
✦Obtained Paypal Non-Profit approval rate for easier donations and payments to
be accepted online
✦Monthly member meet & greets conducted
✦Membership continuously expanding
✦Domains reserved
✦Website developed and Launched, http://WWW.WEDFW.COM
✦Sign Up forms integrated for easier sign-ups
✦Added Visibility to members and their businesses on our website

30. MILESTONES ACHIEVED
✦Promoting members at every event
✦Engaging members to speak at the events
✦Expanding learning from each other
✦Networking opportunities created
✦Engaging with local community and civic organizations and participated in
speaking engagements, radio shows, and events.
✦Social Media presence with relevant matters and engaging with many
supporters.

31. MILESTONES ACHIEVED
✦Profile on Facebook - www.fb.com/wedfw - organic likes of 230+ supporters
and reach of 2000+ for our posts
✦Profile on LinkedIn - www.linkedin.com/women entrepreneurs DFW - with 250+
valuable connections and growing; Finding support from variety of organizations
and individuals in Texas and worldwide.
✦We are on Google+ and on Twitter.

34. THANK YOU!!!!
Presented By: Sudha Reddy Kanatala, President & Founder
We appreciate financial support, donations, mentorship, and
promotional collaboration, PR, advertising for our group and
our members!
WWW.WEDFW.COM
Facebook.com/wedfw
LinkedIn/Women Entrepreneurs DFW
Twitter @we_dfw