m-Commerce: de toekomst van e-Commerce

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Boudewijn Verkerk, CEO Sixpack & Niels Verwij, oprichter/eigenaar DayDealers Tijdens deze lezing zal Boudewijn Verkerk (CEO van Sixpack) samen met een interessante gastspreker/klant (Niels, DayDealers) actuele items rondom m-Commerce toelichten, zoals: Wat zijn de actuele ontwikkelingen binnen de wereldwijde smartphone en tablet markt? Wat zijn de trends op het gebied van m-commerce? In welke situatie kan men het beste een mobiele website of een app inzetten voor m-commerce? Welke m-Commerce oplossingen zijn er momenteel beschikbaar in de markt? Wat zijn de praktijkervaringen van DayDealers met m-Commerce?

Negócios Tecnologia

Boudewijn Verkerk
@sixpack_apps

The future is

mobile

Agenda

• Intro Sixpack
• m-Commerce stats
• m-Commerce framework
• Case: DayDealers
• Q&A

Intro Sixpack

Mobile app development
• 100% Focus
• Speed
• Quality
• Ambition

About Sixpack
• Founded in 2009
• 18 professionals, growing fast
• High expertise level, innovative and passionate
• Experience: 40+ apps
• Unique m-Commerce app solution
• Sixpack Music Top 100 App > 3.000.000 downloads

Why us?
• Quality through 100% focus and experience
• Speed by standardization and re-usage
• Success through partnerships and ambition

Mobile is unique
• Personal
• Always on
• Always available
• Location aware
• Impulsive
• Social
• Easy
• Fun

App2Shop m-Commerce Framework
• Fully in-house developed m-Commerce framework
• Native iOS app (iPhone + iPad)
• Native Android app
• HTML5 web app (in development)
• Deep integration with your backend
• Proven technology
• Custom modular extensions

App2Shop Features
• Live catalogue; categories, products
• Instant search
• Account integration
• Shopping cart, address book integration
• PayPal integration (secure, in-app API)
• Push messages
• Social Media Sharing
• GPS store locator
• More… (Contact, Info, Conditions)

Business Models

• Project based: buy and own (fixed price or T&M)
• SAAS: setup fee + monthly payment
• Performance based (selected webshops)
 integration with Zanox/M4N + Tradedoubler platform

Case: DayDealers

• Daily offers website
• iPhone app with push notification
• Checkout, PayPal payment
• Performance based
 integration with Zanox/M4N tracking system

Case: DayDealers

• 1,5 maand live, honderden downloads
• Veel hogere conversie (loyaliteit, push)
• Goede waardering
• Bestaande én nieuwe klanten
• Multi-channel, versterking website
• Learnings/next steps:
• Marketing, marketing, marketing!
• Betaal mogelijkheden
• Platformen
• Internationale uitrol
• …

Q&A

• www.sixpackapps.nl
• www.app2shop.com
• info@sixpackapps.nl
• @sixpack_apps
• Stand sm04 WWVD
• http://www.youtube.com/watch?feature=player_detail
page&v=CjUcq_E4I-s

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m-Commerce: de toekomst van e-Commerce

1. Boudewijn Verkerk @sixpack_apps The future is mobile

2. Agenda • Intro Sixpack • m-Commerce stats • m-Commerce framework • Case: DayDealers • Q&A

3. Intro Sixpack Mobile app development • 100% Focus • Speed • Quality • Ambition

4. About Sixpack • Founded in 2009 • 18 professionals, growing fast • High expertise level, innovative and passionate • Experience: 40+ apps • Unique m-Commerce app solution • Sixpack Music Top 100 App > 3.000.000 downloads

5. Why us? • Quality through 100% focus and experience • Speed by standardization and re-usage • Success through partnerships and ambition

6. Customers

7. Mobile is unique • Personal • Always on • Always available • Location aware • Impulsive • Social • Easy • Fun

10. ‘There’s an app for that!’

11.

12.

13.

14.

15.

16. App2Shop m-Commerce Framework • Fully in-house developed m-Commerce framework • Native iOS app (iPhone + iPad) • Native Android app • HTML5 web app (in development) • Deep integration with your backend • Proven technology • Custom modular extensions

17. App2Shop Features • Live catalogue; categories, products • Instant search • Account integration • Shopping cart, address book integration • PayPal integration (secure, in-app API) • Push messages • Social Media Sharing • GPS store locator • More… (Contact, Info, Conditions)

18.

19. Business Models • Project based: buy and own (fixed price or T&M) • SAAS: setup fee + monthly payment • Performance based (selected webshops)  integration with Zanox/M4N + Tradedoubler platform

20. Case: DayDealers • Daily offers website • iPhone app with push notification • Checkout, PayPal payment • Performance based  integration with Zanox/M4N tracking system

21.

22. Case: DayDealers • 1,5 maand live, honderden downloads • Veel hogere conversie (loyaliteit, push) • Goede waardering • Bestaande én nieuwe klanten • Multi-channel, versterking website • Learnings/next steps: • Marketing, marketing, marketing! • Betaal mogelijkheden • Platformen • Internationale uitrol • …

23. Q&A • www.sixpackapps.nl • www.app2shop.com • info@sixpackapps.nl • @sixpack_apps • Stand sm04 WWVD • http://www.youtube.com/watch?feature=player_detail page&v=CjUcq_E4I-s

m-Commerce: de toekomst van e-Commerce

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