1. Forum Nokia Pro Success Story
Digital Chocolate Launches DChoc
Café Series into Mobile Social
Networking Market
Digital Chocolate, Inc.
www.digitalchocolate.com
San Mateo, California
Digital Chocolate’s DChoc Café series is a new concept in social networking through mobile games
“We are a first-party content creator, a
first-party developer, a first-party pub-
Digital Chocolate, Inc., is a mobile game company that is immersed in the web of social interaction. “Games are lisher, and a first-party porting house,”
simply more fun when you are interacting with other people. That is why we introduced the DChoc Café Series,” says Gary Schofield, president of net-
says Gary Schofield, president of networks, Digital Chocolate. “We want to create a deeper emotional entertain- works, Digital Chocolate. “We believe
ment experience that is rooted in social connections.” it is this level of integration that
allows us to deliver the best products
Founded in 2003, Digital Chocolate is no stranger to breaking ground in the area of social networking games. to the consumer.”
The company’s hits include Mobile League Sports Network (MLSN) Sports Picks and the new avatar-based mobile
fantasy dating world, AvaPeeps: FlirtNation. Last year, Digital Chocolate was named the IGN Developer of the
Looking ahead:
Year and one of the Fierce 15 designated by FierceWireless. It also won a 2006 ME Award as Best Games
Developer from Mobile Entertainment magazine. In 2005, the company won a Forum Nokia PRO Award in the There will be much more to follow the
Games/Entertainment category for Series 40 devices for its WordKing Poker game. Digital Chocolate has distribu- release of the DChoc Café series on the
tion agreements with over 200 operators and sales partners in more than 60 countries worldwide. S60 3rd Edition. “Digital Chocolate will
continue to launch critically acclaimed,
“Games are simply more fun when you are interacting with other people. genre-defining, original games built to
That is why we introduced the DChoc Café series.”
blow mobile consumers’ expectations
— Gary Schofield, president of networks, Digital Chocolate
away. Further driving the company’s
commitment to social networking
“Most mobile publishers go in the direction of licensing branded content from well-known sources outside of the
gaming experiences, we are slated to
mobile environment. We prefer to create the best possible original IP, built from the ground up, specifically for
fully release our revolutionary socially
mobile,” says Schofield. “We do this because we feel that the mobile game experience is unique, and that creating
connected game, AvaPeeps:
a game from content from another medium is not as likely to deliver the most exciting game experience.”
FlirtNation, in early 2008,” says
DChoc Café creates a cozy place for mobile players to stay Schofield. “On a recent live market test
The DChoc Café series, which is now available for S60 3rd Edition devices, allows players to use their own personal- on a North American carrier, the num-
ized characters, or avatars, that they have created by selecting skin tone, clothing, and accessories from menus pre- ber of simultaneous players literally
sented as the consumer first joins the Café. In all subsequent game interactions (unless the consumer wishes to knocked out our servers! We’re taking
change appearance), this is how a player’s character is seen by other players in the Café game community.
that as a positive sign. The game
“Character personalization is one of the many ways DChoc Café games provide users a compelling, shared game-
allows players to create virtual charac-
play experience,” says Schofield.
ters to represent themselves in a digi-
tal dating world. Players not only date
Games in the DChoc Café series include popular, casual games typically found or played at a cafe or other neighbor-
other players’ virtual characters, but
hood meeting place. The series allows players to form exclusive cafes, invite friends to join, and earn points to
also have the opportunity to make
unlock bonus items for their characters and upgrades for their community cafe. Complete with community scoring,
real-world connections with people
players are rewarded for playing well, and cafes can compete against each other. The first five titles are Solitaire,
playing the game!”
Sudoku, Mahjong, Kakuro, and Hold ’Em Poker.

2. Forum Nokia Pro Success Story
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Digital Chocolate and the Java™ platform DChoc Café allows players to create their
own digital character, and to compete
Digital Chocolate as a company is a big believer in the Java™ platform. “Java is our primary development platform for
as that character in a series of games.
these games,” says Schofield. “We develop games for five reference devices, and then port to hundreds of devices.
Porting to S60 3rd Edition devices is very straightforward. Because of the QVGA screen sizes of the S60 3rd Edition
devices, and because they have plenty of processing power, we just need to turn on the maximum level of detail in
our games and compile, and that’s it. QVGA has become almost a standard within the industry, and the processing
power of the new Nokia devices makes the maximum graphics setting perform very well.” Digital Chocolate, in fact,
was an advisor to Nokia and the JSR-184 standards team during the development of that important standard for 3D
graphics on the Java platform.
“Most mobile publishers go in the direction of licensing branded content from well-
known sources outside of the mobile environment. We prefer to create the best possible
original IP, built from the ground up, specifically for mobile.”
— Gary Schofield
“We are a first-party content creator, a first-party developer, a first-party publisher, and a first-party porting house,”
says Schofield. “We believe it is this level of integration that allows us to deliver the best products to the consumer.” Players invite friends to cafes
they create…
How Forum Nokia PRO helps Digital Chocolate
Schofield also acknowledges the marketing help that Digital Chocolate has received from Forum Nokia PRO. “Forum
Nokia PRO has helped us with our efforts both inside and outside of Nokia,” he says. “Decisions like the embedding of
our products in Nokia devices give our products broader reach, and Forum Nokia PRO has been helpful in giving us
exposure to the different business units. It has paid off in deals like the one announced in July 2007, in which Nokia
announced that the DChoc Café series will be embedded in new [Nokia] N-Gage™ devices.” Schofield also points to
other instances in which Forum Nokia PRO has placed Digital Chocolate products in the Forum Nokia PRO catalog,
helped to do matchmaking with product line managers for fashion phones in the Asia-Pacific region, and in 2006
involved Digital Chocolate in a bundling deal that Nokia was creating with Cingular Wireless.
…customize their own character…
…and enjoy content-packed games.
Solitaire has 13 games in one!
For more information, go to:
www.nokia.com/developer
Copyright © 2007 Nokia Corporation. All rights reserved. FP10907