There are thousands of different search engines to help people navigate the internet. These include major commercial search engines like Yahoo!, Lycos, AltaVista, and Excite.

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2. Why we need Search Engine Optimization
SEO, is the acronym for Search Engine Optimization, it is all about optimizing a
web site for Search Engines. It optimizes Web pages or whole sites in order to
make them more search engine friendly, thus getting higher positions in search
results. In general, the earlier (or higher ranked on the search results page), and
more frequently a site appears in the search results list, the more visitors it will
receive from the search engine’s users. It also improves the volume and quality of
traffic to a web site from search engines. SEO may target different kinds of
search, including image search, local search, video search, academic search, news
search and industry-specific vertical search engines.
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3. Why we need Search Engine Optimization
As an internet marketing strategy, it considers how search
algorithms work and what visitors might search for. Optimizing a
website may involve editing its content, HTML and associated
coding to both increase its relevance to specific keywords and to
remove barriers to the indexing activities of search engines.
Promoting a site to increase the number of back links, or inbound
links, is another SEO tactic. SEO is sometimes also called SEO
copyrighting because most of the techniques that are used to
promote sites in search engines deal with text.
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4. How Search Engine Works
There are thousands of different search engines to help people
navigate the internet. These include major commercial search
engines like Yahoo!, Lycos, AltaVista, and Excite.
• Crawling – is the term in which search engines run automated
programs, called “robots” or “spiders” that uses the hyperlink structure
of the web to crawl the pages and documents that make up the world
wide web.
• Indexing – is the process of creating index for all the fetched web pages
and keeping them into a giant database from where it can later be
retrieved. It is the process of identifying the words and expressions that
best describe the page and assigning the page to particular keywords.
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5. How Search Engine Works
• Processing – When a search request comes, it compares the search
string in the search request with the indexed pages in the database.
• Calculating Relevancy- Since it is likely that more than one page
contains the search string, so the search engine starts calculating
the relevancy of each of the pages in its index to the search string.
• Retrieving Results– In this last step, a search engine retrieves the
best matched results.
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6. SEO TYPES
In web marketing basically two types of SEO is available, On-page
optimization and Off-page optimization.
• On-page optimization
On-page optimization includes what can be done on the pages of the
website itself, it includes text link rather than graphic link, use of good
internal linking navigation system and sitemap, selecting perfect
keywords for your website and use of all tag with graphics.
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7. Web Solutions | Mobile Apps| Product Development
Off-page optimization
Off-page optimization includes all kinds of ranking factor which
must be available on a web page. For better search engine ranking,
following factors must be included in a web page.
• How many website gives link to you.
• Which website gives link to you.
• Google page rank who gives links to your site.
• What is page title of the website which gives link to you.
• Total number of links on the website that gives link to your site.
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8. Contact Us
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