Google Adwords, Display Advertisement Training in Bangalore by Web Marketing Academy. View our PPT's on Social Media Week Bangalore. Aditi's presentation on Remarketing, Google Display Ads
4. Where can Ads appear with
AdWords ?
• Google Search Network : Google
search, Google Shopping, Google
Maps, Google Images, and Google Groups and
search partner sites like AOL etc
• Google Display Network: Google sites (like
Google Finance ,YouTube, Blogger, and Gmail)
and thousands of partnering websites across
the Internet. This network also includes
mobile sites and apps.
5. Targeting elements on the
Display Network
• Keywords:
https://support.google.com/adwords/answer/2404186?hl=en&ref_topic=3121944
• Topics:
https://support.google.com/adwords/answer/2497832?hl=en&ref_topic=3119139
• Interests and Remarketing:
https://support.google.com/adwords/answer/2497941#survey=true
•
•
•
•
Managed Placements: https://support.google.com/adwords/answer/2471182
Gender: https://support.google.com/adwords/answer/2580383?hl=en
Age: https://support.google.com/adwords/answer/2580383?hl=en
Targeting settings on GDN:
https://support.google.com/adwords/answer/1209882?hl=en&ref_topic=3121944
6. Display Ads
• Text Ads: https://support.google.com/adwords/answer/1704389?hl=en
• Static and Rich media Image Ads:
https://support.google.com/adwords/answer/1704389?hl=en
• Engagement Ads:
https://support.google.com/adwords/answer/3265312?hl=en
• Video Ads:
Ad Gallery:
https://support.google.com/adwords/answer/2375465?hl=en&ref_topic=3119118
AdWords for Video:
https://support.google.com/adwords/answer/2375464?hl=en&ref_topic=3119118
10. What is Remarketing
Remarketing is a feature that lets you reach people
who have previously visited your site, and show
them relevant ads across the web or when they
search on Google.
• Types of Remarketing:
I. Remarketing for Display Network
II. Remarketing Lists for Search ads
III. Dynamic Remarketing
IV. Remarketing for Mobile Apps
V. Remarketing for Youtube Channels.
11. Display remarketing
Target the users who visited your website and show tailored
ads on the display Network.
• Step 1: Create a Remarketing List setup in the Shared Library
(https://support.google.com/adwords/answer/2454064)
• Step 2: Copy the tag (code) and place it in all the pages of your
website
(https://support.google.com/adwords/answer/2476688?hl=en&ref
_topic=3122877)
• Step 3: Create a remarketing only or an integrated campaign to
target the customers on the list.
(https://support.google.com/adwords/answer/2454003?hl=en&ref
_topic=3122877)
20. Dynamic Remarketing
• Allows you to show dynamic message/images to the
users based on the content they viewed on your
website
• Works only when your account is linked to a merchant
centre account
• Can be created by using Campaign type as Display
Network only – Remarketing
• How to:
https://support.google.com/adwords/answer/3122586
• More on how to place tag for Dynamic remarketing:
https://support.google.com/adwords/answer/3103357
23. RLSA –For Search Ads
• Remarketing lists for search ads (RLSA) is a
feature that lets you customize your search ads
campaign for people who have previously visited
your site, and tailor your bids and ads to these
visitors when they're searching on Google.
• https://support.google.com/adwords/answer/27
01222?hl=en
• Should have at least 1000 users on the list
• Can have a different list size as compared to
Display List.
26. Remarketing for Mobile Apps
How to: https://support.google.com/adwords/answer/2476688?hl=en Go to
section “Add the Remarketing Tag to your Mobile App”
After Clicking on
+New Tag, enter
other information and
save to get to the
next screen
***If you have a "Search Network only - Standard," "Search Network with Display Select," or "Search & Display Networks - Standard" campaign, you won't be able to add remarketing lists to your campaign.