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Step Away from your Dashboard - SEM/SEO Competitive and Keyword Analysis

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WebMama.com Inc.
WebMama.com Inc.

Looking for keywords in all the right places. Competitive Analysis and Keyword Discovery for search engine marketing is discussed - in a whimsical way - but with some excellent tactics that can be executed immediately. Emetrics New York 2011

NegóciosTecnologia
1 de 13
Where are you Looking for Data? Step off your dashboard and take a look around! Barbara C. Coll CEO, WebMama.com Inc.
 
A I R P O R T L e a r n I n g s ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Why Do Analytics People Care about Competition? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Where Do You Find More Competitive Information that Isn't on Your Dashboard ,[object Object],[object Object],[object Object]
Google Does Provide.. ,[object Object],[object Object]
Keyword Density Competitive Insights
What Have You Just Accomplished? “Keyword Research” ,[object Object],[object Object],[object Object]
Other Online Sources for Competitive Information ,[object Object],[object Object],[object Object]
Other People Tell You Who the Competition Is. Check it Out.
Is the Competition Who Your Company/Clients Thinks it is? #1 makeupalley.com #2 Sephora.com #3 Beautyaddict.com #4 maccosmetics.com #5 taaz.com Do you think Revlon knows that their competition online is NOT all of the major brands like covergirl but sites that sell multiple brands?
WebMama Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Step Away from your Dashboard - SEM/SEO Competitive and Keyword Analysis

  • 1. Where are you Looking for Data? Step off your dashboard and take a look around! Barbara C. Coll CEO, WebMama.com Inc.
  • 2.  
  • 3.
  • 4.  
  • 5.
  • 6.
  • 7.
  • 9.
  • 10.
  • 11. Other People Tell You Who the Competition Is. Check it Out.
  • 12. Is the Competition Who Your Company/Clients Thinks it is? #1 makeupalley.com #2 Sephora.com #3 Beautyaddict.com #4 maccosmetics.com #5 taaz.com Do you think Revlon knows that their competition online is NOT all of the major brands like covergirl but sites that sell multiple brands?
  • 13.