So, you're on social media. But what's working and what's not? And how can you tell? Social media can be hard to measure, but we'll give you the tools you need for figuring out what's engaging, retaining, and growing membership. Social media shouldn't remain a mystery.. There is way too much at stake for you to ignore it. This webinar presents a framework for setting goals and measuring success. In this webinar, Benji Craig from WebLink will share what to measure and how to measure it. You’ll learn the following in this webinar: • What tools are best for measuring social media campaigns. • How to know what platforms and messages are working best to engage your followers. • How to determine ROI from social media. View recording: https://www.youtube.com/watch?v=KujE_etgwyw

1. Benji Craig
Senior Website Designer | WebLink International

2. • Designer & Marketer since 1996
• Married and father of two
awesome boys
• Lover of Technology, Interwebs
and Chipotle
• CONNECT:
2

3. • Saas Company founded in1996
• Software solutions for over
700+ Associations
• Headquartered in Indianapolis,
IN
• 94% Customer Retention Rate
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4. • Social Media Stats
• Issues We Face as Marketers
• Tools for Success ROI Tracking
• Sample Game Plan
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5. Stats
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SOCIAL

6. Number of social network users worldwide
1.8 Billion
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http://www.statista.com/

7. US Population with Social Profile:
67%
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http://www.statista.com/

8. Number of active users worldwide:
1.4 Billion
8
http://www.statista.com/

9. Year-over-year audience growth:
80%
9
http://www.statista.com/

10. Number of monthly new users:
284 Million
10
http://www.statista.com/

11. @KatyPerry Twitter followers:
53 Million
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http://www.statista.com/

12. with Social Media?
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WHAT ARE

16. 16

17. 17

18. Your Marketing Targets

19. Your Marketing Targets
Social Reach

20. Social Media Success.
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TOOLS

21. Social Media Success.
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TOOLS
BONUS: 500 points – Who uses these tools? @benjicraig

22. Social Mention (Monitor)
Google Alerts (Monitor)
Feedly(Monitor)
Buffer (Scheduling/Measure)
Followerwonk
(Measure/Connect)
TweetReach (Measure/Connect)
 Google Analytics
(Communicate/Measure)
 Facebook (Communicate/Measure)
 Twitter (Communicate/Measure)
 YouTube (Communicate/Measure)
 Wistia (Communicate/Measure)
 AMS (Communicate/Connect)
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23. Social Media Tools
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25. Social Media Tools
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28. Social Media Tools
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30. Social Media Tools
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34. Social Media Tools
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44. Social Media Tools
44

46. Social Media Tools
46

53. Social Media Tools
53

65. Social Media Tools
65

69. Social Media Tools
69

74. Social Media Tools
74

78. Social Media Tools
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82.  Use one major event
 Create landing page for event (use dynamic page from AMS)
 Create UTM code for each platform
 Setup scheduled posts for the 4 weeks leading up to event
 Locate 3 power users on each platform to help promote
 Post-event Comparison:
• Attendees from previous event (AMS)
• Page visits on event page (Google Analytics)
• Social shares (Buffer, Platform or Google Analytics)
• Measure engaged users to determine total exposure (Platform)

83.  Use one page of useful page of content on your website
 Find 10 users that are discussing topic
 Research users to determine their authority
 Compare users to status in AMS (member vs. non-members)
 Engage users with conversation leading up to share of content
 Post-process Review:
• Determine engagement from users (followers, likes, etc.)
• Page visits on content page (Google Analytics)
• Social shares by users (Buffer, Platform or Google Analytics)

85. WebLink International
3905 West Vincennes Road, Suite 210
Indianapolis, IN 46268
Toll-Free Phone: 877.231.4970
www.weblinkinternational.com