The document discusses several topics related to building and evaluating websites: 1. It provides an agenda for an ELC 200 class that includes assigning a building a website project and discussing website evaluation and usability testing. 2. It then discusses various aspects of constructing a website including hiring a designer, common reasons why website projects fail, and ADA compliance guidelines. 3. The document finishes by covering website evaluation criteria, approaches to personalization like using cookies, the importance of usability testing, and how to manage website content and traffic.

1. ELC 200 Day 13

3. BOB.COM hints  BOB #3  BOB #2  The first part of the story is in here

5. Microsoft BOB (bob #2) Pictures from http://toastytech.com/guis/bob.html

16. Web Site Evaluation and Usability Testing

20. From Vincent Flander’s “Web Pages that suck” http://www.webpagesthatsuck.com/ We don 't put design elements where our visitors expect them. 54 Our site uses divider bars. 55 Our pages have too much/too little white space. 57 I don't know if our site looks the same in the major browsers. 58 We don't identify PDF files with an icon. 58 Visited links don't change color. 61 The man from Mars cannot quickly find the focal point of the current page. 62 We have not eliminated unnecessary design items. 68 We don't know which design items are not necessary. 70 Quickly scanning the page doesn't tell our visitors much about its purpose. 74 Our site mixes and matches text sizes on the page. 77 We don't analyze our log files. 82 We never conduct user testing. 85 Our home page — or any page — takes more than four seconds to load. 87 The man from Mars cannot quickly find the focal point of the home page. 97 Our site doesn't make us look like credible professionals. 98 It takes longer than four seconds for the man from Mars to understand what our site is about. 108 We say "Welcome to..." on our home page. 136 We've designed our site to meet our organization's needs (more sales/contributions) rather than meeting the needs of our visitors. 247 Our site tries to tell you how wonderful we are as a company, but not how we're going to solve your problems. 253 Top 20 Confessed Web Design Sins

25. Major Colors and Their Psychological Effects Purple is a complex color and is the hardest color for the human eye to discriminate. It represents spirituality, mystery, intelligence, royalty, luxury, wealth, and sophistication. Purple Cheerful sunny yellow is the first color the eye processes. It is an attention-getter and represent optimism, hope, and precious metals. It tends to be overpowering. Yellow Nature, health, optimism, good luck. Green is the color of money and has strong associations with finance and economic stability. But it is a mixed bag. It is linked with envy sickness, and decaying food. It does not do well in a global market. Green Blue is the color of the sky and the ocean—peaceful and calming. It creates an optical impression that objects are farther away than they really are. Blue Red is the most emotionally intense color. It is the color of love. It creates attention, but tends to overtake other colors on the page. Red

26. Major Colors and Their Psychological Effects ( Cont’d ) Power, sexuality, sophistication, death, mystery, fear, unhappiness, elegance. It signifies death and mourning in many Western cultures. Black Purity and innocence, cleanliness, precision, sterility, death. It reproduces freshness and is quite popular at luxury Web sites. It gives the sense of “pristineness.” White Intellect, futurism, modesty, sadness, decay. It is the easiest color for the eye to see. Gray Brown is the color of earth and is quite abundant in nature. It represents reliability, comfort, and endurance. Men more than women tend to prefer brown over other colors. Brown Orange represents energy, balance, warmth, and vitality. It is a color most detested by Americans. The color has stronger appeal to Europeans and Latinos. Orange

29. Consumer Association with Key Shapes (by gender)

33. Components of Personalization

42. Components of Personalization

43. Components of Personalization – ( Cont’d )