Smart Social Media for Small Businesses - MaRS Best Practices

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MaRS Discovery District

Negócios Tecnologia

Where? What? Who(m)?
Smart Social Media for
Small Businesses

Your Host: Melanie Baker

•  Let s assume that the answer to Should my
business get social? is Yes ...
•  Who is our audience?

•  What sites should we be using?
•  What content should we publish?

•  Whose job is this?
•  Did we win?

Q&A Protocol
•  For quick questions, ask throughout.

•  For bigger questions, ask at the end.

•  Judge of the size of your question
will be me.

Who is our audience?
•  Good news: Knowing this will answer
almost all of the other questions.

•  Bad news: The answer is not
Everyone .

What sites should we be using?

•  Good news: All of them! is not the
answer.

•  Bad news: There s no one-size-fits-all
answer…

What content should we publish?
•  What sites are you using?

•  What does your business need?

•  What does your audience like?

Whose job is this?
•  Good news: Everyone is probably not
the answer.

•  Bad news: The right person may not
work for you… yet.

Did we win?
•  Good news: Yes, you can determine
this.

•  Bad news: There is no one-size-fits-all
answer…

Questions? Comments?

If you think of something later…

@melle
mcbaker@gmail.com

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