Speaker: Mr. Arshia Tabrizi More information including webcast: http://www.marsdd.com/Events/Event-Calendar/Ent101/2008/IP-mgmt-20080206.html

2. `
Intellectual Property Strategy
ARSHIA TABRIZI, ESQ.
B.A.Sc. (Comp. Eng.), Juris Doctor
Tabrizi Law Office
February 6, 2008
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3. Intellectual Property Strategy
Entrepreneurship 101 – MaRS Discovery District
Wednesday, February 6, 2007
ARSHIA TABRIZI, ESQ.
B.A.Sc. (Comp. Eng.), Juris Doctor
www.tabrizilaw.com

4. Why Do We Care About IP?
What is your business?
Innovation
What do you have to start?
Idea
Intangible Asset
Protect It
Exploit It
“IP” It
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5. How Do I “IP” My Ideas?
Don’t share them with the world
Talk to a qualified lawyer
Pay attention to this lecture
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6. What Will You Learn about IP?
What is IP?
How do I Get IP?
How do I Keep IP?
How do I Use IP?
What are the Pros and Cons of IP?
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7. IP #1 – Trade Secrets
What is a Trade Secret?
A Trade Secret
Formula
Program
Device
Process
Business information
Business Plan
Customer list
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8. IP #1 – Trade Secrets
How do I Get a Trade Secret?
Don’t Steal It
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9. IP #1 – Trade Secrets
How do I Keep a Trade Secret?
Keep It Secret
NDA It
Secure It
Mark It - “CONFIDENTIAL”
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10. IP #1 – Trade Secret
How do I Use It?
Stealth Mode
Competitors in Dark
Get Information
Get Funding
License It
Franchise It
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11. IP #1 – Trade Secrets
PROS CONS
Nobody Knows Oops
Secret Forever Reverse Engineering
Enforce
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12. IP #2 - Patents
 What is a Patent?
 Invention
New
Not Obvious
Utility
 Product
 Process
 Machine
 Composition of matter
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13. IP #2 - Patents
What is a Patent?
NOT an Idea
NOT a mathematical formula
NOT a method of medical treatment
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14. IP #2 - Patents
 How do I Get a Patent?
 Search Patent Registry
 File Application
Disclose Invention
Claims (Scope of Invention)
1-Year Grace Period
 Country by Country
 Fight to Get It
Prosecute
 Be Patient
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15. IP #2 - Patents
How do I Keep a Patent?
20 Years from Filing
Maintenance Fees
Improvement Patents
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16. IP #3 - Patents
How do I Use a Patent?
20-Year Monopoly
Exclude Competitors
Sue Them
License to Them
Defend Yourself
At Least I Can Use
If You Scratch My Back…
Venture Capital
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17. IP #2 - Patents
PROS CONS
20-Year Monopoly Tell the World
Higher Royalties Cost to File ($20k)
Good Guys Lose Cost to Enforce ($1m)
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Corporation. All Rights Reserved.

18. IP #3 - Copyright
What is a Copyright?
A Work
Literary, musical, dramatic, artistic
Content
Software
Website
Documentation
Drawings, Designs
Not a Patent
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19. IP #3 - Copyright
How do I Get a Copyright?
Create a Work
Original
Automatic
Get It from Employees
Written Contract
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20. IP #3 - Copyright
How do I Keep It?
Don’t Die
Life of author plus 50 years
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21. IP #3 - Copyright
How do I Use It?
Prevent Copying
Software, Code, Content
All or part
License It
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22. IP #3 - Copyright
PROS CONS
Easy and Cheap Does Not Protect Idea
Employee Contribution Only Copycats
Licensing Revenue Life + 50
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23. IP #4 - Trademarks
What is a Trademark?
Brand Name
Company
Product
Service
Design
Nike logo
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24. IP #4 - Trademarks
How do I Get a Trademark?
Use It
File Application
Fight for It (Prosecute)
Country by country
$2,500 per mark
12 – 16 months
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25. IP #4 - Trademarks
How do I Keep a Trademark?
Use It
Document Use
Monitor
Enforce
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26. IP #4 - Trademarks
How do I Use a Trademark?
Protect Goodwill
Brand has Reputation
Stop Confusion
Free-riders
License It
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27. IP #4 - Trademarks
PROS CONS
Goodwill of Brand A product or service
Knock-Offs Use It or Lose It
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28. About Us
Tabrizi Law Office P.C. (Founded 2002)
100% Clients are Emerging Tech Companies
Boutique - “Start-up Law”
Corporate, Venture Capital
Intellectual Property Law
Technology Transactions (Licensing, JVs)
Industries
Software, hardware, communications, Web 2.0,
alternative energy, nanotechnology, biotech, pharma
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Corporation. All Rights Reserved.