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AgustaWestland Family
Roberto Farnese
Market Positioning and Promotion
Tuesday 18th of June
PAVING
THE WAY
OF
INNOVATION
Avionics & System Integration
 The undisputed market leader in the intermediate
category
The AW139
Transmissions
 Decades of experience and continuously leading the way
 Recently demonstrated 50 minutes ‘dry-run’ capability for
the AW189 Main Gear Box
 Integration of advanced avionic systems, in-house
software development, 4-axis autopilot
TO BE ALWAYS AGUSTAWESTLAND,
THE FORERUNNER IN THE
ROTORCRAFT INDUSTRY …THE FIRST
Project Zero
 Revolutionary all-electric technology incubator
 Designed, built and tested in 12 months
THE FIRST TO INTRODUCE
A PRODUCT FAMILY
THE FIRST TO INTRODUCE
 AgustaWestland is the first rotorcraft manufacturer to
introduce a complete family of advanced helicopter
 Although different in size, from the light intermediate to
the medium weight category, the AW169, the AW139
and the AW189 share the same design philosophy
 The AW Family helicopters are multi-role platforms
optimised to lead in a variety of roles
 Thanks to maintenance, training and technological
commonalities the AW Family reset the rule in effective
helicopter fleet management
THE FIRST TO INTRODUCE
A PRODUCT FAMILY
WELCOME TO
THE FAMILY ADVANTAGE
SEE
YOU
FEELVALUE
IT
YOU
YOU
IT
IT
YOU
IT
FLY
IT’S THE AW FAMILY…
Reduced external dimensions
Built-in safety on ground
Streamilined aerodynamic shape
IT’S THE AW FAMILY…
YOU SEE IT
~ 1 m
 Retractable wheeled landing gear
 Minimum drag
 Enhanced cruise speed
 High main and tail rotor ground clearances
 MR > 2.65 m
 TR > 2.16 m
 Reduced D-Values
 Minimised total footprint of the helicopters
THEY LOOK SIMILAR:
A DISTINCTIVE SHAPE BASED ON A
COMMON EXTERNAL ARCHITECTURE
~ 2 m
IT’S THE AW FAMILY…
YOU SEE IT  Unobstructed spacious environment
 Large interior volumes
 Flat ceiling and flat floor
 Constant height
 Fast role reconfiguration to enhance mission flexibility
 Ease of access via large sliding doors
A COMMON CABIN LAYOUT
MAXIMISED WORKING SPACE
ENHANCED PASSENGER COMFORT
Distinctive internal architecture
IT’S THE AW FAMILY…
YOU FLY IT
Safety
SIMILAR FLYING PROCEDURES
AND OPERATIONAL APPROACHES
REGARDLESS OF THE TYPE BEING
FLOWN
 All designed to deliver excellent performance in the most
demanding operating conditions and in the harshest
environment
 Full vertical CAT. A / Class 1 performance at Maximum
Take-Off Weight
 The best power to weight ratios
 Superior power margins
 Unmatched hovering and controllability characteristics
 High cruise speed
 Competitive payload / range characteristics
Performance
IT’S THE AW FAMILY…
YOU FEEL IT There is a very clear sense of
familiarity in the cockpit...
Everything is designed to lower
the workload for pilots.
A common cockpit concept
 Full digital glass cockpit
 Common layout of relevant flight data
 Greater familiarity for pilots flying the range
 Reduced pilot work load
 Ergonomic design
 Exceptional external visibility
“ “
AW TEST PILOT
A common approach to Safety
 Compliance with the latest FAA/EASA Part 29 certification
standards
 Compliance with the latest Oil & Gas Producers safety
requirements
 Full crashworthy airframe
 Crashworthy seats in rows aligned with no more than two
people per emergency exit
 Proven 30 min ‘dry-run’ capability for the main gear box
 One engine inoperative (OEI) capability in all flight phases
IT’S THE AW FAMILY…
YOU FEEL IT
20
UP TO
IT’S THE AW FAMILY…
YOU VALUE IT
30
40
%
%
%
COMMON PARTS
COMMON MAINTENANCE
TOOLS AND GROUND
SUPPORT EQUIPMENT
REDUCTION IN TIME
REQUIRED FOR
TRAINING
UP TO
UP TO
IT’S THE AW FAMILY…
%
%
%
COMMON PARTS
COMMON MAINTENANCE
TOOLS AND GROUND
SUPPORT EQUIPMENT
REDUCTION IN TIME
REQUIRED FOR
TRAINING
 A common approach to maintenance
 Similar intervals in schedules allow the operators to
optimise resource planning and maximise availability
 A common philosophy in the design of support tools:
 HUMS - Health and Usage Monitoring System
 IETP - Integrated Electronic Technical Publications
 Optimisation of training for pilots with previous experience
on one platform
 Simulators based on the same technology
 Common didactic tools
20
30
40
YOU VALUE IT UP TO
UP TO
UP TO
Distinct Capabilities, One DNA

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AW Family seminar- AgustaWestland at Paris Air Show 2013

  • 1. AgustaWestland Family Roberto Farnese Market Positioning and Promotion Tuesday 18th of June
  • 3. Avionics & System Integration  The undisputed market leader in the intermediate category The AW139 Transmissions  Decades of experience and continuously leading the way  Recently demonstrated 50 minutes ‘dry-run’ capability for the AW189 Main Gear Box  Integration of advanced avionic systems, in-house software development, 4-axis autopilot TO BE ALWAYS AGUSTAWESTLAND, THE FORERUNNER IN THE ROTORCRAFT INDUSTRY …THE FIRST Project Zero  Revolutionary all-electric technology incubator  Designed, built and tested in 12 months
  • 4. THE FIRST TO INTRODUCE A PRODUCT FAMILY
  • 5. THE FIRST TO INTRODUCE  AgustaWestland is the first rotorcraft manufacturer to introduce a complete family of advanced helicopter  Although different in size, from the light intermediate to the medium weight category, the AW169, the AW139 and the AW189 share the same design philosophy  The AW Family helicopters are multi-role platforms optimised to lead in a variety of roles  Thanks to maintenance, training and technological commonalities the AW Family reset the rule in effective helicopter fleet management THE FIRST TO INTRODUCE A PRODUCT FAMILY
  • 6. WELCOME TO THE FAMILY ADVANTAGE SEE YOU FEELVALUE IT YOU YOU IT IT YOU IT FLY IT’S THE AW FAMILY…
  • 7. Reduced external dimensions Built-in safety on ground Streamilined aerodynamic shape IT’S THE AW FAMILY… YOU SEE IT ~ 1 m  Retractable wheeled landing gear  Minimum drag  Enhanced cruise speed  High main and tail rotor ground clearances  MR > 2.65 m  TR > 2.16 m  Reduced D-Values  Minimised total footprint of the helicopters THEY LOOK SIMILAR: A DISTINCTIVE SHAPE BASED ON A COMMON EXTERNAL ARCHITECTURE ~ 2 m
  • 8. IT’S THE AW FAMILY… YOU SEE IT  Unobstructed spacious environment  Large interior volumes  Flat ceiling and flat floor  Constant height  Fast role reconfiguration to enhance mission flexibility  Ease of access via large sliding doors A COMMON CABIN LAYOUT MAXIMISED WORKING SPACE ENHANCED PASSENGER COMFORT Distinctive internal architecture
  • 9. IT’S THE AW FAMILY… YOU FLY IT Safety SIMILAR FLYING PROCEDURES AND OPERATIONAL APPROACHES REGARDLESS OF THE TYPE BEING FLOWN  All designed to deliver excellent performance in the most demanding operating conditions and in the harshest environment  Full vertical CAT. A / Class 1 performance at Maximum Take-Off Weight  The best power to weight ratios  Superior power margins  Unmatched hovering and controllability characteristics  High cruise speed  Competitive payload / range characteristics Performance
  • 10. IT’S THE AW FAMILY… YOU FEEL IT There is a very clear sense of familiarity in the cockpit... Everything is designed to lower the workload for pilots. A common cockpit concept  Full digital glass cockpit  Common layout of relevant flight data  Greater familiarity for pilots flying the range  Reduced pilot work load  Ergonomic design  Exceptional external visibility “ “ AW TEST PILOT
  • 11. A common approach to Safety  Compliance with the latest FAA/EASA Part 29 certification standards  Compliance with the latest Oil & Gas Producers safety requirements  Full crashworthy airframe  Crashworthy seats in rows aligned with no more than two people per emergency exit  Proven 30 min ‘dry-run’ capability for the main gear box  One engine inoperative (OEI) capability in all flight phases IT’S THE AW FAMILY… YOU FEEL IT
  • 12. 20 UP TO IT’S THE AW FAMILY… YOU VALUE IT 30 40 % % % COMMON PARTS COMMON MAINTENANCE TOOLS AND GROUND SUPPORT EQUIPMENT REDUCTION IN TIME REQUIRED FOR TRAINING UP TO UP TO
  • 13. IT’S THE AW FAMILY… % % % COMMON PARTS COMMON MAINTENANCE TOOLS AND GROUND SUPPORT EQUIPMENT REDUCTION IN TIME REQUIRED FOR TRAINING  A common approach to maintenance  Similar intervals in schedules allow the operators to optimise resource planning and maximise availability  A common philosophy in the design of support tools:  HUMS - Health and Usage Monitoring System  IETP - Integrated Electronic Technical Publications  Optimisation of training for pilots with previous experience on one platform  Simulators based on the same technology  Common didactic tools 20 30 40 YOU VALUE IT UP TO UP TO UP TO