Created & Presented by Bhaswat Agarwal, Co-founder, Classplus, at EngageMint, Asia's largest Retention Marketing Conference. About the session: Bhaswat Agarwal, Co-founder at Classplus, shares his insights into everything from reducing manual efforts in segmented communications to increasing assignment completion. In this session he covers: -Live Class Attendance importance over Customer stickiness and renewals -Reduction in Manual Efforts in segmented communications - Upsell Journeys or fee reminders -Assignment Completion -Test Reminders -Any Gamification use cases if you're considering About the speaker: Bhaswat Agarwal is the Co-Founder and COO at Classplus, a leading B2B ed-tech startup that enables content creation, distribution, and monetization for all kinds of academic and non-academic educators. Find him here: https://www.linkedin.com/in/bhaswat-agarwal-24a03715/ About EngageMint: Hosted with love by WebEngage, EngageMint is a platform that brings together marketers and product managers from across Asia, passionate about one thing - giving their customers the ‘aha’ experiences they deserve. At EngageMint, we strongly believe that by equipping professionals with the right strategies, we can initiate a massive shift in the way businesses think about growth, product experiences, customer retention, and everything else in between. All our sessions are hand-curated and deep-dive into each aspect of user engagement and retention. So all you have to do is take notes and implement these learnings as soon as you get back to work! More details: https://webengage.com/engagemint/ WebEngage is a new age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience. The platform helps brands drive more revenue from existing customers and anonymous users across 10+ communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail. The key clientele includes marquee brands like HUL, Bajaj Finserv, Unacademy, ALT Balaji, MakeMyTrip, Zivame, Firstcry, and many more. ---------------------------------------------- To know more about WebEngage, visit - https://webengage.com/ Book a demo with us: https://webengage.com/register-for-demo/?utm_source=youtube&utm_medium=social&utm_campaign=engagemint22&utm_term=bhaswat To know the latest insights on customer retention and marketing automation worldwide, follow us here: Twitter: https://twitter.com/WebEngage LinkedIn: https://www.linkedin.com/company/webengage Facebook: https://www.facebook.com/WebEngage/ Instagram: https://www.instagram.com/webengage/

1. Driving Real $$$ Impact
from Automation in EdTech
2022
Bhaswat Agarwal
Bhaswat Agarwal, Co-founder, Classplus

2. Classplus Introduction
B2B EdTech SaaS
20K Apps on Google PlayStore
1Mn DAU
5Mn MAU
500K Transactions every month
500Mn Minutes of Multimedia Content
streamed monthly

3. Driving Real $$$ Impact from Automation
in EdTech
Student Funnel
Journeys
Email creation with
WebEngage
Funnels &
Reporting
One stop shop for
all marketing needs

4. Transaction funnel
Session Started
Course Viewed
Buy Now
Pay
J1
J2
J3
100%
70%
20%
10%

5. Student Funnel Journey Experiment
Improving the conversion of
students on tutor apps
Two Cohorts: 20 orgs each
(Similar in DAU : Conversion)
Push Journey to Cohort A
No intervention on Cohort B
~5% delta in conversion over 15
days

6. Journey 1 - Start if no action for 15 minutes
Session started → Course view
Push Notification 1 Push Notification 2 Push Notification 3 Push Notification 4
4 Hours 12 Hours 24 Hours
Journey example

7. Student Funnel Journey Impact

8. Design of the notification
Content of the notification
Timing
Frequency
Do Not Disturb
Queueins
Marketing channels- email/SMS/Push/ WhatsApp
Can experiment with,

9. Experiments

10. Drop cart

11. Re-engagement

12. Tutor-side Gamification
Leaderboard: induced FOMO
and competition among tutors.
Revenue goals: for each tutor
Points based rewards:
Impact: 20% revenue uptick

13. Engagement experiments
Tutor DAU to MAU: ~ 45% 300 Mn Qs attempted

14. .. contd
Impact- 70% SaaS renewals

15. AI Powered Leads

16. Automating Event Invitations
Impact- 1500 Educators in a Single Offline Event

17. Thank you!