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What Should You Know Before You Start
Your Career in Digital Marketing
Do the attractive social media feeds, banner ads on the
web, video campaigns, mobile apps, and informative blogs
catch your attention? Ever thought of you being the brain
behind these or brining in more creative ideas and insights
to these? Then probably there is a digital marketer in you
to be honed. All what you find online which grabs your
attention is nothing but pure forms of Digital Marketing.
The world is becoming more and more digital lately, which
making digital marketing one of the most happening career of
the age. Compared to the conventional marketing methods,
there are many striking features making digital marketing the
top marketing strategy of the future as:
• Cost effectiveness
• Quick response
• High scalability
• Ease of access
• Effectiveness, and
• Instant global reach
In order to get into Digital Marketing career, one needs to
identify your exact interests and aptitudes and choose a right
niche to specialise. There is a need to get a basic overview of
the full-stack digital marketing approach, but specialisation can
be done in one or more of the above area to become an
Let’s have a quick overview of some of the major digital marketing
• SEO: Search Engine Optimisation is the natural (organic) method of
enhancing the search engine rank of websites and web pages to ensure
optimum visibility. The major search engines to work on include Google,
Bing, Yahoo, etc.
• SEM: Along with organic optimisation, there are also paid modes of
promoting sites on search engines through advertising. Search engine
marketing specialists try out PPC campaigns, paid listings etc. to enhance
• SMM: Social Media Marketing is a comparatively newer strategy, which
includes methods to promote businesses and brands through social media
sites as Facebook, LinkedIn, Twitter, Pinterest etc.
•Email Marketing: As it is important to collects leads and
engage the existing customers, organisations need to keep in
touch with masses through periodic updates, newsletter,
offers etc. shared through email campaigns.
• Mobile Marketing: No doubt that majority of the new-age
internet users and accessing internet through their mobile
phones, and mobile applications too play a vital role in our
daily life. Mobile marketing is aimed to sharing instant
updates, offers, and information to consumers through
various mobile channels
To become a digital marketing professional, you also need to
have a clear understanding about how to do web analytic,
keyword research, and also should read a lot to be updated
about changing digital marketing strategies, updates on search
engine algorithms, hone your language/writing skills etc. to
excel in this career.