Edison’s Share of Ear results are from a nationally representative sample of 2,096 Americans ages 13+ who completed a 24-hour audio listening diary during May 2014.

1. May 2014
Share of Ear
TM
Americans’ Share of Time Spent
Listening to Audio Sources

2. Owned Music
(CDs, Digital music files, etc.)
20.3%
Streaming Audio
11.6%
SiriusXM
7.7%
TV Music Channels
(e.g. Music Choice)
5.2%
Podcasts
1.7%
Other
1.5%
Share of Ear
Americans’ Share of Time Spent
Listening to Audio Sources
AM/FM Radio
52.1%
May 2014
TM
Source: Edison Research. Americans spend an average of 4 hours and 5 minutes each day consuming audio. This graph represents the
share of time spent with each. The Streaming Audio category includes Internet Radio and On-Demand Audio services. Internet Radio
includes: Pandora, iHeartRadio, iTunes Radio, Last.fm, Slacker, Songza, Sticher and other Internet Radio services. On-Demand Audio
includes: Beats, Spotify, Google Play All Access, Rdio and Rhapsody. Based on a nationally representative sample of 2,096 Americans
ages 13+ who completed a 24-hour audio listening diary, May 2014. For more information contact info@edisonresearch.com

3. Internet
Radio
13.6%
SiriusXM
11.1%
May 2014
Share of Ear
AM/FM Radio
75.3%
Pandora
9.2%
Other
4.4%
Share of Radio Services
TM
Source: Edison Research. Americans spend an average of 2 hours and 48 minutes each day consuming radio services. This graph
represents the share of time spent with each. Based on a nationally representative sample of 2,096 Americans ages 13+ who completed a 24-
hour audio listening diary, May 2014. For more information contact info@edisonresearch.com

4. Internet
Radio
15.3%
May 2014
Share of Ear
AM/FM Radio
84.7%
Pandora
10.3%
Other
5.0%
Age 13+
AM/FM + Internet Radio
TM
Source: Edison Research. Americans age 13+ spend an average of 2 hours and 29 minutes each day consuming AM/FM or Internet Radio.
This graph represents the share of time spent with each. Based on a nationally representative sample of 2096 Americans ages 13+ who
completed a 24-hour audio listening diary, May 2014. For more information contact info@edisonresearch.com

5. May 2014
Share of Ear
TM
Internet
Radio
Pandora
13.9%
AM/FM Radio 20.9%
79.1%
Other
7.0%
Age 18-49
AM/FM + Internet Radio
Source: Edison Research. Americans age 18-49 spend an average of 2 hours and 8 minutes each day consuming AM/FM or Internet Radio.
This graph represents the share of time spent with each. Based on a nationally representative sample of 1132 Americans ages 18-49 who
completed a 24-hour audio listening diary, May 2014. For more information contact info@edisonresearch.com

6. Internet
Radio
29.0%
May 2014
Share of Ear
AM/FM Radio
71.0%
Pandora
20.3%
Other
8.7%
Age 18-24
AM/FM + Internet Radio
TM
Source: Edison Research. Americans age 18-24 spend an average of 1 hour and 48 minutes each day consuming AM/FM or Internet Radio.
This graph represents the share of time spent with each. Based on a nationally representative sample of 207 Americans ages 18-24 who
completed a 24-hour audio listening diary, May 2014. For more information contact info@edisonresearch.com

7. Internet
Radio
18.3%
May 2014
Share of Ear
AM/FM Radio
81.7%
Pandora
12.0%
Other
6.3%
Age 25-54
AM/FM + Internet Radio
TM
Source: Edison Research. Americans age 25-54 spend an average of 2 hours and 24 minutes each day consuming AM/FM or Internet
Radio. This graph represents the share of time spent with each. Based on a nationally representative sample of 1085 Americans ages 25-
54 who completed a 24-hour audio listening diary, May 2014. For more information contact info@edisonresearch.com

8. 72
39
26
21
13
11
6
5
May 2014
Share of Ear
One Day Reach:
Percent who reported
listening to each audio
type on their listening day
TM
AM/FM Radio
Owned Music
Streaming Audio
Internet Radio
SiriusXM
TV Music Channels
On-Demand Audio
Podcasts
Source: Edison Research. This graph represents the portion of respondents reporting any listening to each audio type. The Streaming
Audio category includes Internet Radio and On-Demand audio services. Internet Radio includes: Pandora, iHeartRadio, iTunes Radio,
Last.fm, Slacker, Songza, Sticher and other Internet Radio services. On-Demand Audio includes: Beats, Spotify, Google Play All Access,
Rdio and Rhapsody Based on a nationally representative sample of 2,096 Americans ages 13+ who completed a 24-hour audio listening
diary, May 2014. For more information contact info@edisonresearch.com

9. Other Internet
Radio Brands
Share of Ear
Share of Internet Radio
Pandora 32%
68%
May 2014
TM
Source: Edison Research. Americans spend an average of 22 minutes each day consuming Internet Radio. This graph represents
the share of time spent with each. Based on a nationally representative sample of 2,096 Americans ages 13+ who completed a 24-
hour audio listening diary, May 2014. For more information contact info@edisonresearch.com

10. News
8%
Personalities/
Talk Shows
9%
Sports
3%
Share of Ear
Audio listening by content type
Music
80%
May 2014
TM
Source: Edison Research. Americans spend an average of 4 hours and 5 minutes each day consuming audio. This graph
represents the share of time spent listening to each content type. Based on a nationally representative sample of 2,096 Americans
ages 13+ who completed a 24-hour audio listening diary, May 2014. For more information contact info@edisonresearch.com

11. Computer
12%
Mobile Device
18%
SiriusXM Receiver
6%
TV Audio Channels
(e.g. Music Choice)
6%
CD Player
5%
May 2014
Share of Ear
AM/FM Radio Receiver
50%
Internet Connected TV/ Device 1%
Other 2%
Audio listening by device
TM
Source: Edison Research. Americans spend an average of 4 hours and 5 minutes each day consuming audio. This graph
represents the share of time spent listening on each device. Based on a nationally representative sample of 2,096 Americans
ages 13+ who completed a 24-hour audio listening diary, May 2014. For more information contact info@edisonresearch.com