Introduction to Social Media: Using Social Media in your Marketing Plan

W
Webbed MarketingInternet Marketing em Webbed Marketing
Using Social Media in Your Marketing Plan,[object Object]
Introduction to Social Media: Using Social Media in your Marketing Plan
“We can't open this up to our employees, it will pull them away from work.",[object Object],"What about legal implications? The FDA regulates all our communications. An employee can distribute un-reviewed content to the world and we could liable.",[object Object],"We lose control of our brand.",[object Object],Sound Familiar?,[object Object]
Quick, that's a corporate executive talking about what? ,[object Object],Blogging? ,[object Object],Twitter? ,[object Object],Facebook? ,[object Object],LinkedIn?,[object Object],Sound Familiar?,[object Object]
Wrong.,[object Object],Sound Familiar?,[object Object]
The year is 1997 and that's a conversation about email.,[object Object],A Trip Through Time,[object Object]
We won’t have time to check email because we spent a lot of time faxing, reading & writing memos and on the phone. Email reduced our dependencies on these communication channels. ,[object Object],Today with the flood of email we all receive, no one has time to Tweet. Done right, Twitter and other social networks reduce the amount of email you send, just as email reduced the number of memos we all typed. ,[object Object],Other Parallels,[object Object]
Email is purely a social application and a way to distribute get-rich-quick-scams and pornography. ,[object Object],The same thing is said about social media every day. We've all become pretty good at sifting through the garbage and using email as a key part of our work environment.,[object Object],Other Parallels,[object Object],Other Parallels,[object Object]
Email is a fad and a disruptive element that new college grads want.,[object Object],Just like email, Twitter, LinkedIn Groups, Facebook and other social networks have fundamental benefits over other forms of communication.,[object Object],Other Parallels,[object Object],Other Parallels,[object Object]
What is a Social Network?,[object Object],An online meeting place for consumers and influencers ,[object Object],to create, ,[object Object],share and ,[object Object],interact with ,[object Object],content.,[object Object]
What is a Social Network?,[object Object],[object Object]
Wikihow
Wikipedia
Craigs List
Newsvine
Yahoo! Answers
Digg
YouTube
Facebook
MySpace
LinkedIn
Amazon
Technorati
Flickr,[object Object]
Facebook,[object Object],www.facebook.com,[object Object],About,[object Object],[object Object],Why,[object Object],[object Object],[object Object]
Build a presence
Enhance search engine ranking
Communicate (but not to sell!)
Start connecting with friends, classmates, neighbors, clients, relatives…,[object Object]
Signing up is free with valid email address.
Make page personal, but keep business feel.
Connect and network
Link to deep pages or special widgets on Chamber website.,[object Object],[object Object]
To learn about the competition
To communicate (but not to sell)
Build your profile and start connecting,[object Object]
Pick a username (something relevant to you), create a short bio, choose your location, add a link to the Chamber website
Choose who to follow such as your target audience, competition and customerswww.twellow.com- twitter directory (6,278 small business owners registered),[object Object],Use others you know (Chamber employees) to find followers,[object Object],[object Object],www.columbus.org,[object Object],www.liveworkplaycolumbus.com,[object Object],www.columbus.org/member-center,[object Object],http://www.columbus.org/about-columbus/connect-with-young-professionals.php,[object Object]
LinkedIn Action Items,[object Object],[object Object]
LinkedIn is free to join. With a basic account:Build a professional network of unlimited size,[object Object],Find and reconnect with colleagues and classmates,[object Object],Request and provide recommendations,[object Object],Request up to 5 Introductions at a time,[object Object],Search for and view profiles of other LinkedIn users,[object Object],[object Object],Optimize keywords,[object Object],Optimize Links,[object Object],Review WM LinkedIn Guide,[object Object],[object Object],[object Object]
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