webAula S.A: Brazil’s best e-learning company.

1. webAula S/A
webAula S.A: Brazil’s best e-learning company

3. TIMELINE

6. BUSINESS MODEL

8. SOLUTIONS

9. LMS WEBAULA
Virtual learning environment that
enables controlled access to
courses, communities, videos,
messages. It means: access to
information in several formats for
presentation and interaction. Used
for training large audiences.
Sales model: Price set by monthly
access. An amount according to the
number of different logins per
period (month) will be paid monthly,
allowing values ​to ​increase or
decrease according to the use.

10. LMS EVOLUTION
1999 2001 2006 2010 2012
• webAula Free • First corporate • e-Learning 2.0 • Version • LMS.NET
• Online training clients • Virtual Innovations • e-Learning 3.0
with over • Single national Communities • Clean interface (support to
450,000 player • Forum • Concern with classroom and
students trained compatible with • Blog usability and distance
for free until SCORM and AICC • Wiki user experience teaching, synchr
2004 standard • Works onous and
• Largest social • e-Learning 1.0 • Virtual Library asynchronous
inclusion project • WebTV online
of the season tutoring, formati
ve evaluation)
• Social networks
• Student
dashboard
• Management by
competence

11. LMS WEBAULA
Over 180 virtual universities supported by LMS WebAula which is responsible for
the access of more than 300,000 students per day who want to train, to
interact, to form concepts and to certify themselves.

12. INNOVATION LMS

13. APP WEBAULA START

14. WEBAULA DATACENTER
webAula Data Center - Safety and Infrastructure
High capacity hosting for webAula's e-learning projects.
Colocation
Dedicated Storage
Hosting
Tape library -
Backup

15. CONTENT FACTORY
webAula Content Factory has a team of more than 80 professionals who
create all sorts of course that the customer desires.

16. CONTENT FACTORY
webAula Content Factory has a team of more than 80 professionals who
create all sorts of course that the customer desires.

17. E-LEARNING CONTENT FACTORY
Sales model: possibility to charge
through several metrics, such as:
pages to convert, number of slides,
on-line workload, presence
workload, pages, table assets, etc..
WebAula also works like the Content
Factory sales model, that sets up an
annual budget for development of
many e-Learning courses through the
most comfortable metric for the
customer.

18. COURSE CATALOG Over 200 Titles
Ideal for companies and institutions wishing increase their Virtual University with
courses from different areas of knowledge. There are 190 interactive and
motivating courses, all of them in accordance with SCORM standard.
Sales model: Licensing every semester, annually or lifetime.

19. E-COMMERCE
Sells customer courses and also courses for
webAula customer's public
Online Courses Selling Solution
• Possibility of buying courses
through credit card and bank.
• Sales reports and ways of payment.
• After purchasing the student is
directed to LMS, and may take the
course immediately.
Sales model: Price established according to
the sales of online courses owned by the
client and/or WebAula.

20. E-COMMERCE
WebAula e-Commerce enables the sale of WebAula courses catalog and also the client's courses. After the
purchase, the student can take the course in the project LMS immediately.
Here we have some customers who own WebAula Store, see them and access the links:
http://shoppingsec.webaula.com.br/produtos.asp
http://www.sociesconline.org.br/produtos.asp
http://folhadirigida.webaula.com.br/shopping/
http://amadeusbrasil.webaula.com.br/shopping/
http://cursovirtual.fundacaounimed.org.br/produtos.asp

21. WEBAULA CARD
Prepaid card that entitles the user to take
courses of WebAula catalog like a giftcard
webAula S/A invented webAula Card* to enable the purchase of courses without the
of internet connection. Great for digital inclusion, social and professional projects.
webAula card enables prepaid purchase of courses that the student chooses among
more than 190 available titles. All control, statistics and access is guaranteed by the
teams of webAula S/A.
Sales model: Price established according to the number of purchased cards.
* Patent required

22. WEBAULA CARD
Sales model: Price established according to the
ammount of cards purchased.

23. WEBAULA BUILDER
webAula Builder is an
authoring tool for online
courses, great for users
without much experience
in e-Learning. All content
produced there can be
exported to SCORM
standard and used in any
LMS.
Sales model: Licensing
annually per user.

24. WEBAULA CONFERENCE WEBMEETING
Technology used for
virtual meetings, online
monitoring, synchronous
courses, lectures and
product demonstrations
that require high
interactivity among
participants.
Sales model: Price
established by the
amount of
participants/hour per
event.

25. WEBAULA CONFERENCE FEATURES
• Synchronized audio, video and chat;
• Interaction tools for users to express their
opinions or feelings;
• Microphone control per user;
• User and events management;
• Documents upload;
• Invite participants by e-mail;
• User desktop;
• Users moderation (expel, take privileges
away, etc.);
• Area for notes and whiteboard;
• Drawing area, among others.
Watch the video below and check out the
main features of webAula Conference:
http://vimeo.com/13553732

26. WEBAULA CONFERENCE APPLICABILITIES
Meetings Online Courses Lectures
• Trade • Quick courses •Webinars
• Projects • Tips •For online groups
• Administrative • Newsletters •For audience
• Monitoring

27. WEBAULA LIVE PLAYER WEBCASTING
Technology used to transmit live and recorded lectures in order to achieve large
public (sessions for thousands of participants)
Sales model: Price established by video quality, traffic and number of participants
per month.

28. webAula LivePlayer enables interaction among the participants and the lecturer/teacher
through chat and surveys, in order to collect impressions and solve doubts. It’s possible to
record the lecture or course to be offered in an area for people who did not attend watch it
“on-demand” way.
Try this tool live through our customer SEBRAE SP.
Access the example: http://live.webaula.com.br/sebraesp

29. WEBAULA EDUCATION MANAGEMENT
The training through internet requires monitoring and control of the entire learning process.
webAula S/A’s team of Educational Management makes thousands of calls per day, makes
motivational acctions and still manages the entire learning process through reports and
statistics. At the end of the training, the requestor area receives spreadsheets and
dashboards that make the decisions easier to make.
Sales model: price established in accordance with the contracted services added to student
enrollment.

30. WEBAULA EDUCATION MANAGEMENT
Summary
Virtual classrooms preparation ;
Motivational e-mails sending;
Tutoring content;
Helpdesk to support the students;
Reports and statistics collection.
E-Learning projects with Educational
Management services increase by
more than 40% certificates students.

31. WEBAULA EDUCATION MANAGEMENT
Group Preparation
The online group preparation requires time and dedication. Hiring this service provided by staff
of WebAula Knowledge Management, the customer will be focused on the strategic part of your
project and webAula will do the operational part.
The Knowledge Management team prepares the students and makes their entries in the virtual
learning environment (LMS). This process is very important to get everything ready to receive
students in classes who are signed trough Excel spreadsheet, webAula LMS integration with the
client's database or through webAula e-Commerce.

32. WEBAULA EDUCATION MANAGEMENT
Motivational Newsletter
Distance learning requires discipline and dedication from the student, who needs to be monitored and
motivated. webAula`s Knowledge Management team sends e-mails with directions, information and
encouragement for students to have the trainings.
The main motivational e-mails sent to students are:
• Welcome e-mail;
• Encouragement to start the course;
• Encouragement to complete the course;
• Invitation to join forum discussions (when used);
• Invitation to join the online chat (when used);
• Congratulations on course graduation.

33. WEBAULA EDUCATION MANAGEMENT
Content Tutoring
WebAula offers this solution for IT courses in its catalog, in
which the interaction with the knowledge bearer to solve
the student`s doubts happens. In this case, there are two
types of tutoring:
PASSIVE: The student who has doubt about the course
content sends an e-mail to WebAula tutor who is expert in
the related subject. This tutor will answer the issue in 24
hours max (excluding weekends).
ACTIVE: Besides solving the doubts of the course
content, a tutor who is expert in the related subject
follows the participation, the interaction and the
performance of the students during training. He promotes
actions that enable socialization and collaboration among
members of the class.
For customers’ customized courses, WebAula offers tutor
training in the enterprise.

34. WEBAULA EDUCATION MANAGEMENT
Help desk – student
support
All technical doubts about
online
environment, passwords and
navigation will be online
solved with WebAula´s
professional team in
LMS, though chat.

35. WEBAULA EDUCATION MANAGEMENT
Statistics and Reports Sending
WebAula´s Knowledge Management team sends complete reports to the project managers in the
client. These reports have charts showing the conditions of the students in their respective
classes.
The demonstrative reports of students status in the training can be:
Weekly reports with graphics
Final reports demonstrating the final status of the training

36. WEBAULA EDUCATION MANAGEMENT
Educational Management services performed by webAula ensures that all operation process
will be performed with quality and assertiveness. Registering students in the class, including
courses in LMS, motivating students to make the most of their course, drawing students'
performance reports, are some examples of what should be done for the e-learning project to
achieve the highest level of certification. In possession of the students reports and statistics,
the leaders are able to make decisions and put into practice strategies of the enterprise.
Following this line of work the project always grows!
Here is the summary of the services:
• Preparation of virtual class;
• Send motivational e-mails;
• Tutoring content;
• Helpdesk to support the students;
• Collect Reports and Statistics.

37. WEBAULA CONSULTING
webAula provides the best e-learning consultants for everything to be
sized, implanted and performed within expectations and pillars of success.
Sales model: Price established by the project hours package or by hiring the
consulting technical hour.

38. SALES

39. COMMERCIAL UNIT
Oportunities
Generators
Sales
Go to webAula E-mail Visit Virtual
Partners
Events webSite Marketing prospects Lectures
Network
Sales team absorbs
active and passive
demands
Salles Department Sales Department
in Belo Horizonte in Brasília
Contracts
Forwarded to de
performer team
Content Educational
Development Technology Center Management
Center Center
Provided Products
and Services

40. TYPE OF CUSTOMERS
CORPORATE RETAIL
In Brazil, all companies with more than Buying courses through internet has become
common. More than 100 million people can
500 employees or more than 500 clients
do that.
ACADEMIC GOVERNMENT
All colleges and universities need EAD
technology to keep their students. There ar
more than 50 million people in the market.
SOCIAL
WORKFORCE
ACTIVITIES
To capture areas with low IDH index is already
Municipal, state and federal
possible trhough the Digital Inclusion programs.
In Minas Gerais more than 500 thousand government have already joined EAD
students were trained this way. to train public employees.

41. RETAIL
RETAIL
Buying courses through internet has become
common. More than 100 million people can
do that.
Brazilian Retail sells 600 thousand access codes for online courses per
month, more than 7 million per year, representing about 60 million
dollars for manufacturers

42. GOVERNANCE

43. STRATEGIC POTENTIAL

44. Brazil’s
Education
Government Education (base)

45. Brazil’s
Education
Government Education (base)

46. Brazil’s
Education
Government Education (base)

47. A BETTER BRAZIL
Brazil’s
Education
Government Education (base)

48. A BETTER BRAZIL
Brazil’s
Education
Government Education (base)

49. ?
A BETTER BRAZIL
Brazil’s
Education
Government Education (base)

50. MARKET

51. OVERVIEW
• Education Institutions join e-learning. Nowadays, more than 1 million of students
in private educational institution already study in distance;
• MEC adopted e-learning in its Federal Universities (Projato UAB);
• Municipal, state and federal governments are using e-learning as a way of
training the civil service and for digital inclusion projects in populations with low
HDI (human development index);
• The corporate market found in e-learning a cheaper and reliable way not only for
leveling its employees, but also for new knowledge transmission. E-learning has
become a strategic and competitive advantage in the corporate market;
• Brazilian population had rapidly adopted e-learning and now is common for
people to enroll themselves in courses regulated and unregulated on the
Internet;
• 1 in 7 Brazilians already study in distance.
Brazil Global

52. TARGET MARKET
Target market and segments served SALE PARTNERS NETWORK
Geographic coverage and national presence
TARGET MARKET
• Public and Private Education
Institutions
• Municipal, State and Federal
Government
• Public and Private Digital Inclusion
programs
• Corporate Market
• Retail
Our performance sales nationwide

53. DIFFERENTIALS
• Experienced and cohesive team
• All products strategic to their business are intellectual property of WebAula S/A
• One of the only companies that has all the solutions inherent to any project of
Distance Learning
• Diversified customers (government, corporate and educational institutions)
which generates experience and cross selling
• Unique Certifications and Awards in Brazil
• Formatted and experienced Sale Partners Network

54. DIFFERENTIALS
• One of the only companies offering all products and services for e-learning projects.
• Located in Belo Horizonte, which has lower operational costs compared to Rio de Janeiro and São
Paulo, which allows us to have the same profit margin of competitors but with lower values ​for the
final customer.
• A company focused exclusively on providing applicable solutions to teaching-learning process (e-
learning), bringing focus to the work.
• All production is done in-house, which brings security and transparency.
• Experience in developing projects for large companies from different sectors of the economy (the
leaders of each segment are our customers), which brings credibility to the offered service.
• The company has ISO 9001 certificate, proving its commitment to quality policy.
• Worldwide ADL Certification to develop courses in SCORM.
• Our clients have been awarded annually in E-learning Brazil, an important event for distance education
in the country, showing the recognition of market services and WebAula products.
• Experience in developing online courses, WebAula has developed more than 4,000 online courses in
recent years.

55. CASES

56. CASES
TAM Airlines hired webAula solutions in 2005
and created the Distance Center Certification -
where all courses are developed through e-
Learning. More than 30 thousand employees
have been trained and the company was
awarded with the National Reference prize.
Access http://unitam.webaula.com.br.

58. CASES
The Super Professionals Program is the new virtual
training center of Bosch Brazil and Bosch Latin
America. It enables company employees about
products, new technologies, trends, sales
management and business management. In
teaching platform Bosch Latin America, all courses
are in Spanish. In this project, WebAula provided all
services from Factory Content, Knowledge
Management and LMS multi-languages Platform​​.
Access http://www.superprofesionalesbosch.com

60. CASES
Martins Group is the largest wholesaler of Latin America. Since
1999, the company classifies its employees with distance
learning courses, using webAula solutions. There are already
over 30 thousand certificated students and approximately 220
available courses. The Group also won the highest number of
times the e-Learning Brazil award - in 2002, 2003, 2004, 2005,
2008 and 2010. The Success Story of Martins Group was
recognized as a reference in the use of e-Learning.
Besides, Martins Group uses the webTV resource, provided by
LMS webAula and, through the brand channel, broadcasts
motivational videos, sales training for sales growth and
dissemination of commercial campaigns.
Access http://formar.martins.com.br

62. CASES
Nacional Sebrae and Sebrae São Paulo promote
distance education to entrepreneurs throughout
Brazil. Together, they enable about 500 thousand
students a year, and it’s the biggest case of
Distance Education in Latin America and also the
biggest test of LMS and Data Center known.
WebAula S/A has beem providing the technological
and methodological solutions for 3 years.
Access: http://www.ead.sebrae.com.br

63. CASES
Institute Insper (ex-Ibmec São Paulo) has been
using webAula technologies to empower its
select and discerning public, for 5 years.
Access: http://www.insper.edu.br

65. CASES
Estácio de Sá is one of the largest educational institutions
in Brazil and promoted a competitive sellection of its e-
learning provider. WebAula won this partnership in 2006
and since then is responsible for the training of more than
100 thousand students monthly. Students of
Graduation, Undergraduate and Extent.
Access http://estacio.webaula.com.br

67. CASES
Cooperative Credit System - SICREDI operates with
130 credit unions in over onde thousand service
spots located in many Brazilian states. To show
information quickly, accurately, and especially crucial
for the realization of the employees work, the
company hired webAula solutions. Currently over
200 manuals on procedures for cooperation have
been produced, and have been published in LMS
webAula.
Access:
https://logon.sicredi.com.br/sicredisso/ssologin.jsp

69. CUSTOMERS
AND OTHERS

70. CORPORATE UNIVERSITIES
Management
LMS Team
wiki Communities LMS
• Motivational • Reports
Datacenter
Actions • Statistics
• Coordination • ROI
Company that
2004 learns
....
2015
2015
DATABASE Decision Making

71. AWARDS AND CERTIFICATIONS

72. AWARDS AND CERTIFICATIONS
• In 2004 webAula promoted the totally free teaching of computers for more than
500 thousand people. It was possible with infocenters infrastructure, classrooms
built in slums, in prisons, charities and NPOs, contributing to digital inclusion in
Brazil.
• This experience helps WebAula until today to properly size its e-learning projects
regarding IT, DataCenter, Methodology and Personnel.
CONTENT
TECHNOLOGY
MANAGEMENT

73. AWARDS AND CERTIFICATIONS
Certifications and Practices (ISO, etc.)
Quality Certificate
ISO 9001/2008
In 2006 the company received ISO 9001 certification, ensuring quality
standards in the process of implementing e-learning projects, and we have
kept the ensurance of its renew annually.

74. AWARDS AND CERTIFICATIONS
ISO 9001:2008 – LMS, Content and implementation of projects ADL SCORM 1.2 - Highest level of
compliance with this standard (level 3). ABRH e-Learning Brazil Award – All awards since 2002 Candango
Award of Excellence in Human Resources 2002 – ABRH - DF

75. AWARDS AND CERTIFICATIONS
Clipping

76. AWARDS AND CERTIFICATIONS
WebAula is always invited to give
lectures at National and International
events

77. AWARDS AND CERTIFICATIONS
webAula Direction receiving e-Learning Brazil Award:
Eli Valter Gil Filho, Marcos Resende and Eduardo
Amorim.
In all editions of e-Learning Brazil webAula
customers were contemplated.

78. AWARDS AND CERTIFICATIONS
Main Agreements and Alliances
MICROSOFT
Microsoft Partner for 8 years in Gold category.
Reached Level ISV (Special) achieved in 2010, 2011 and 2012.
ADL
WebAula LMS has got the first category license in Latin America by
ADL (Advanced Distributed Learning), American consortium, which
regulates the SCORM standard, with the highest level of
compliance with this standard (LMSRTE3).

79. EVENTS
International
Events:
webAula invited as
a discussant

80. ASSOCIATIONS

81. ASSOCIATIONS
• ABED - (Brazilian Association of Distance Learning)
• SUCESU / MG - (IT and TelecommunicationsUsers Society)
• FUMSOFT / MG - (Software Society of Minas Gerais)
• ASSESPRO / MG - (Association of Brazilian Companies of Information Technology)
• Vice President of Education (Sucesu / MG) and ABED Director in the person of the
shareholder Marcos Resende Vieira.

82. ATTACHMENTS

83. ATTACHMENTS
webAula – 1st unit
Avenida do Contorno 8.471/ 2º andar – Belo Horizonte/MG

84. ATTACHMENTS
webAula – 2nd unit
Avenida do Contorno 9.155/ 11º andar – Belo Horizonte/MG

85. ATTACHMENTS
webAula – 3rd unit
Rua Juiz de Fora 1.470 – Belo Horizonte/MG

86. ATTACHMENTS
webAula – Brasília

87. ATTACHMENTS
webAula – Offices
Office in São Paulo - SP Office in Rio de Janeiro - RJ
Av. Paulista, 2300, andar pilotis. Av. Rio Branco, 01, sala 1201.
Condomínio São Luiz. Rio de Janeiro, RJ.
São Paulo, SP. Brasil. CEP: 20.090-003
Brasil. CEP: 01.310-300.

88. ATTACHMENTS New headquarters in BH – 400m2

89. ATTACHMENTS New headquarters in BH – 400m2

90. ATTACHMENTS
Since 2011, WebAula S/A has been organizing its own e-Learning event, dedicated
to clients, prospects and Distance Education community: webAula Day
Rio de Janeiro, Sao Paulo, Brasilia and
Belo Horizonte have received WebAula
Day. It was soldout in all cities.
Hotsite webAula Day:
www.webaula.com.br/webauladay

91. THANK YOU!
For more information, access WebAula
Portfolio and our website.
DIGITAL PORTIFOLIO
http://www.webaula.com.br/downloads/webaula-portfolio-completo.pdf
www.webaula.com.br