Conversion Hotel 2018 Keynote: Ton Wesseling

•

1 gostou•407 visualizações

Webanalisten .nl

Validation in every Organization

Marketing

SUBTITLE BELOW!
Validation!
In every!
Organization!

ton.wesseling@onlinedialogue.com
Validation!
in every!
Organization!

ton.wesseling@onlinedialogue.com
Validate!
&!
action!

ton.wesseling@onlinedialogue.com
Quantity!

ton.wesseling@onlinedialogue.com
Quality!

ton.wesseling@onlinedialogue.com
Predicted Value!
*!
Evidence level!

ton.wesseling@onlinedialogue.com
ROI !
quantity * quality!
costs!limit!

ton.wesseling@onlinedialogue.com
Validation!
center of!
Excellence!

ton.wesseling@onlinedialogue.com
Trustworthy research!
&!
behavioral intelligence lab!

Conversion Hotel 2018 Keynote: Ton Wesseling

Mais conteúdo relacionado

Mais de Webanalisten .nl

(video summary at: https://conversionhotel.com/session/keynote-2019-pitch-winner/) One of the many things I strive to optimize year-over-year is the quality (and diversity) of the attendees. To me this is even more important then the quality of the performers (who are important too, don’t get me wrong). Performers are there to inspire and entertain, but the time you spend with your fellow attendees is way bigger. This is were you go in depth based upon the inspiration by the performers. And of course it makes sense if I state that the combined knowledge of the 200 attendees is way bigger then the knowledge of the performers combined. Of course the performers are specialists, trained to deliver a performance. This is why they are on stage, but I also believe that there are also potential performers among our attendees. I’m not talking about the experienced performers that see this yearly Texel event as a nice final get together of optimization specialists before the winter conference break. I’m talking about people that are ready to take the step, but just need the final push. This year at The Conference formerly known as Conversion Hotel we were having a keynote pitch competition. Out of all the keynote pitch applications we got from the ticket application proces this summer we selected 9 contestants. They were guided in their 2 minute pitch by world class CRO speaker and speaker coach Michael Aagaard from Denmark. All these pitches will be delivered on Friday and all the attendees voted “Yes” or “No” on the question for every pitch “Do you want this presenter and topic as a keynote”. The highest “Yes” score will become a keynote on the #CH2019 main stage on Saturday. Number 9 got lot’s of speaker coaching by Michael and a bunch of drinks to recover. Number 2 to 8 were scheduled as a presentation in one of the two presentation rooms during the break-out sessions. Michael was there for support and will devote some coaching time after the conference! Lucia won the pitch competition and took main stage on Saturday. She did great! Enjoy the slides. Ton Wesseling Founder & host of The Conference formerly known as Conversion Hotel

CH2019 keynote: Lucia van den Brink - Keynote pitch winner

Webanalisten .nl

(video summary at: https://conversionhotel.com/session/keynote-2019-authentic-intelligence/) Boundless curiosity and a passion for people – this perhaps best describes Elke. This unique combination quickly led to a flourishing academic career. With a PhD in psychology, Elke held various positions at the universities of Harvard, St Andrews, Maastricht and Rotterdam, where she attracted international attention with her research work. She moved over to the business site triggered by her scientific insights about mental resilience and started working on on increasing mental resilience, energy and productivity of employees. Her public breakthrough came with her bestseller “Mentaal Kapitaal” (2015). This book, which is now in its thirteenth edition, was translated into English under the title Better Minds. In 2016, “Het Nieuwe Mentaal” (The New Mental) followed; it takes a closer look at the importance of courage for a successful life. In her latest book, “Authentieke Intelligentie” (Authentic Intelligence), Elke passionately advocates that we capitalize fully on what makes us unique as humans in an increasingly digitized world. And this is exactly the reason to invite her for a keynote at #CH2019 – to give us some inspirational insights on how to survive as humans in this AI based future. Enjoy her talk, Ton Wesseling Founder & host of The Conference formerly known as Conversion Hotel

CH2019 keynote: Elke Geraerts - Authenthic intelligence

Webanalisten .nl

(video summary at: https://conversionhotel.com/session/keynote-2019-run-better-experiments-srm-checks/) Lukas combines industry experience in online experimentation and data science with an academic background in computing science and machine learning. When I first met him, he was already a smart guy, but still working at Oracle. A year later he moved on to Booking.com (almost 7 years ago already – he has seen a large bunch of new employees coming in :-)) to finally become their director of experimentation. Lukas is responsible for the internal tooling and training that helps product development improve the customer experience in measurable steps through thousands of experiments. Of course he presented about this around the world, but never at Texel. Finally it was time to ask him – not to speak about democratizing experimentation or his storytelling on statistics. You have probably seen that before. We asked him because you, as CH2019 attendees, asked us to go advanced on experimentation and he is one of the only ones in Europe that has (co-)written in depth scientific papers on experimentation. And that is exactly what Lukas is going to do: go in depth on his recent Sample Ratio Mismatch paper. Enjoy the ride, Ton Wesseling Founder & host of The Conference formerly known as Conversion Hotel

CH2019 keynote: Lukas Vermeer - One neat trick to run better experiments

Webanalisten .nl

(video summary at: https://conversionhotel.com/session/keynote-2019-friction/) When I asked the #CH2019 attendees about topics they want to learn more about, consumer Psychology popped up in the top 5. Happy to see this topic so high on the list, because I truly believe that effective optimization is a combination of data & psychology. Going through potential speakers I reached out to Roger Dooley, because he just published his new book: “Friction – The Untapped Force That Can Be Your Most Powerful Advantage” (McGraw Hill, May 17, 2019). I’ve seen Roger on stage several times around the world presenting about his previous books, but he was never on stage yet at Texel. Perfect timing: so now he will be on our stage in November this year, to spread his knowledge, interact and investigate where friction can be reduced. Roger is also the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. You might know him of his popular blog Neuromarketing or his columns at Forbes.com and I’m happy he accepted to keynote at CH2019. Cheers, Ton Wesseling Founder & host of The Conference formerly known as Conversion Hotel

CH2019 keynote: Roger Dooley - Friction

Webanalisten .nl

Conversion Hotel 2018 Keynote: Nir Eyal

Webanalisten .nl

Conversion Hotel 2018 Keynote: Erin Weigel

Webanalisten .nl

Conversion Hotel 2018 Keynote: Lea Pica

Webanalisten .nl

Conversion Hotel 2018 Keynote: Greg Shapiro

Webanalisten .nl

Conversion Hotel 2018 Keynote: TU Delft Solar Team

Webanalisten .nl

Conversion Hotel 2018 Keynote: Karl Gilis

Webanalisten .nl

Conversion Hotel 2018 Keynote: Lisa Pierson

Webanalisten .nl

Conversion Hotel 2018 Keynote: Chad Sanderson

Webanalisten .nl

Conversion Hotel 2018 Keynote: Aleksander Fabijan

Webanalisten .nl

Conversion Hotel 2018 Keynote: Lizzie Eardley

Webanalisten .nl

Conversion Hotel 2018 Keynote: Michael Aagaard

Webanalisten .nl

Conversion Hotel 2018 Keynote: Annemarie Steen

Webanalisten .nl

#DDTT meetup #7 Amsterdam - Results on the state of the Dutch CRO Industry su...

Webanalisten .nl

#DDTT meetup #7 Amsterdam - The Data Science behind testing, optimization and...

Webanalisten .nl

#DDTT meetup #7 Amsterdam - Structuring your optimization Program

Webanalisten .nl

Conversion Hotel 2016 - John Ekman

Webanalisten .nl

Mais de Webanalisten .nl (20)

CH2019 keynote: Lucia van den Brink - Keynote pitch winner

CH2019 keynote: Elke Geraerts - Authenthic intelligence

CH2019 keynote: Lukas Vermeer - One neat trick to run better experiments

CH2019 keynote: Roger Dooley - Friction

Conversion Hotel 2018 Keynote: Nir Eyal

Conversion Hotel 2018 Keynote: Erin Weigel

Conversion Hotel 2018 Keynote: Lea Pica

Conversion Hotel 2018 Keynote: Greg Shapiro

Conversion Hotel 2018 Keynote: TU Delft Solar Team

Conversion Hotel 2018 Keynote: Karl Gilis

Conversion Hotel 2018 Keynote: Lisa Pierson

Conversion Hotel 2018 Keynote: Chad Sanderson

Conversion Hotel 2018 Keynote: Aleksander Fabijan

Conversion Hotel 2018 Keynote: Lizzie Eardley

Conversion Hotel 2018 Keynote: Michael Aagaard

Conversion Hotel 2018 Keynote: Annemarie Steen

#DDTT meetup #7 Amsterdam - Results on the state of the Dutch CRO Industry su...

#DDTT meetup #7 Amsterdam - The Data Science behind testing, optimization and...

#DDTT meetup #7 Amsterdam - Structuring your optimization Program

Conversion Hotel 2016 - John Ekman

Último

👉 𝑾𝑰𝑳𝑳 𝑷𝑹𝑶𝑽𝑰𝑫𝑬 𝒀𝑶𝑼 𝑾𝑰𝑻𝑯 𝑺𝑬𝑿𝒀 𝑴𝑶𝑫𝑬𝑳𝑺 𝑾𝑯𝑶 𝑾𝑰𝑳𝑳 𝑫𝑨𝑵𝑪𝑬 & 𝑫𝑹𝑰𝑵𝑲 𝑾𝑰𝑻𝑯 𝒀𝑶𝑼 𝑨𝑵𝑫 𝑨𝑳𝑺𝑶 𝑷𝑹𝑶𝑽𝑰𝑫𝑬 𝒀𝑶𝑼 𝑺𝑬𝑿𝑼𝑨𝑳 𝑩𝑶𝑫𝒀 𝑻𝑶 𝑩𝑶𝑫𝒀 𝑴𝑨𝑺𝑺𝑨𝑮𝑬 𝑾𝑰𝑻𝑯 𝑺𝑬𝑿. 👉𝒀𝑶𝑼 𝑴𝑨𝒀 𝑻𝑨𝑲𝑬 𝑻𝑯𝑬𝑴 𝑶𝑼𝑻 𝑭𝑶𝑹 𝑨 𝑷𝑨𝑹𝑻𝒀 𝑶𝑹 𝑨𝑳𝑺𝑶 𝑭𝑶𝑹 𝑨𝑵𝒀 𝑷𝑹𝑰𝑽𝑨𝑻𝑬 𝑷𝑨𝑹𝑻𝑰𝑬𝑺. 👉𝑻𝑯𝑬𝑺𝑬 𝑮𝑰𝑹𝑳𝑺 𝑨𝑹𝑬 𝑰𝑵𝑻𝑬𝑹𝑬𝑺𝑻𝑬𝑫 𝑰𝑵 𝑯𝑨𝑽𝑰𝑵𝑮 𝑺𝑶𝑴𝑬 𝑭𝑼𝑵 𝑾𝑰𝑻𝑯 𝒀𝑶𝑼 𝑨𝑵𝑫 𝑾𝑰𝑳𝑳 𝑬𝑵𝑺𝑼𝑹𝑬 𝑻𝑯𝑨𝑻 𝒀𝑶𝑼 𝑯𝑨𝑽𝑬 𝑪𝑶𝑴𝑷𝑳𝑬𝑻𝑬 𝑭𝑼𝑵. 28/April/2024 {{🎗️SCH🎗️}} 8923113531 How to book call girls The Booking process is particularly time-saving and more comfortable for us. Below mentioned are the steps you need to follow to hire our call girl: Step 1 - Visit our Call Girls Service website Step 2 - check for the portfolios of our sexy and hot call girls Step 3 - check on the services provided by the specific call girls Step 4 - Once you have selected the call girls and respective services, go to the contact us page. Step 5 - on the contact page, you will get our phone number, WhatsApp number, and email address. You can choose any one of them to connect with us. Call Us – 8923113531 ✣ ✤ ✥ ✦ 𝑻𝑰𝑴𝑬 𝑾𝑨𝑺𝑻𝑬𝑹𝑺 𝑨𝑵𝑫 𝑩𝑨𝑹𝑮𝑨𝑰𝑵𝑬𝑹𝑺 𝑨𝑹𝑬 𝑷𝑳𝑬𝑨𝑺𝑬 𝑬𝑿𝑪𝑼𝑺𝑬, 𝑾𝑬 𝑹𝑬𝑺𝑷𝑬𝑪𝑻 𝒀𝑶𝑼𝑹 𝑺𝑨𝑭𝑬𝑻𝒀 𝑨𝑵𝑫 𝑷𝑹𝑰𝑽𝑨𝑪𝒀 𝑨𝑵𝑫 𝑬𝑿𝑷𝑬𝑪𝑻 𝑻𝑯𝑬 𝑺𝑨𝑴𝑬 𝑭𝑹𝑶𝑴 𝒀𝑶𝑼.✣ ✤ ✥ ✦

CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online

anilsa9823

In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

SearchNorwich

BooK Now Call us at +918448380779 to hire a gorgeous and seductive call girl for sex. Take a Delhi Escort Service. The help of our escort agency is mostly meant for men who want sexual Indian Escorts In Delhi NCR. It should be noted that any impersonator will get 100 attention from our Young Girls Escorts in Delhi. They will assume the position of reliable allies. VIP Call Girl With Original Photos Book Tonight +918448380779 Our Cheap Price 1 Hour not available 2 Hours 5000 Full Night 8000 TAG: Call Girls in Delhi, Noida, Gurgaon, Ghaziabad, Connaught Place, Greater Kailash Delhi, Lajpat Nagar Delhi, Mayur Vihar Delhi, Chanakyapuri Delhi, New Friends Colony Delhi, Majnu Ka Tilla, Karol Bagh, Malviya Nagar, Saket, Khan Market, Noida Sector 18, Noida Sector 76, Noida Sector 51, Gurgaon Mg Road, Iffco Chowk Gurgaon, Rajiv Chowk Gurgaon All Delhi Ncr Free Home Deliver

Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service

Delhi Call girls

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service

Delhi Call girls

VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...

aditipandeya

In 2024, voice SEO will dominate as users interact hands-free, emphasizing long-tail keywords and natural language. Mobile optimization remains crucial for Google's mobile-first indexing, ensuring seamless experiences. Video SEO gains prominence by captivating audiences and boosting engagement. These are some of the SEO trends you have to be updated with because Google in its constant effort to tackle spam is focusing on quality content. Read more at: https://banyanbrain.com/seo-trends/

Major SEO Trends in 2024 - Banyanbrain Digital

Banyanbrain

Social Media Marketing PPT-Includes Paid media

adityabelde2

Aryabhata I, II of mathematics of both.pptx

tegevi9289

Labour Day, observed on the first Monday of September in many countries, is a significant occasion that honors the contributions and achievements of workers. Also known as International Workers’ Day in some regions, this annual celebration serves as a tribute to the resilience, dedication, and accomplishments of the labor force. From its historical roots to its modern-day significance, Labour Day holds deep cultural and social importance that resonates worldwide.

Labour Day Celebrating Workers and Their Contributions.pptx

elizabethella096

Attribution models sound like a smart way to allocate credit to your different ad campaigns. But, they're inherently built from flawed and incomplete data, meaning that it's impossible to assign credit to the right campaigns. This means that they are almost certainly making you draw the wrong conclusions. Rich is going to explain how you change that, and break down how incrementality models can help you make better decisions with your creative, your strategy and your media buying Key Takeaways: - Attribution and Measurement are different things - Attribution is not sufficient for measuring the impact of your marketing campaigns - Increasing privacy thresholds mean that it will only get worse at this - Incrementality, captured through several methods, is the most powerful method at our disposal to capture and deliver growth

Moving beyond multi-touch attribution - DigiMarCon CanWest 2024

Richard Ingilby

The+State+of+Careers+In+Retention+Marketing-2.pdf

Social Samosa

How to utilize calculated properties in your HubSpot setups

ssuser4571da

BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

AI is transforming the marketing landscape by pioneering the creation of dynamic marketing videos, crafting compelling stories in real-time, and developing automated, personalized responses based on intricate customer data analysis. With advanced machine learning and natural language processing capabilities, AI tools are now adept at producing engaging and highly targeted video content that resonates with the audience's specific interests and behaviors. These AI systems can analyze viewer reactions and engagement metrics to refine video elements, ensuring each story is more captivating than the last. Furthermore, AI excels in real-time storytelling, adapting narratives on the fly to maintain viewer interest and engagement. It can also interpret and respond to customer interactions with personalized messages, offering solutions, recommendations, or information tailored to each individual's unique journey and preferences. This level of personalization and adaptability in video marketing was once a distant dream but is now a powerful reality, thanks to AI's continuous evolution and learning.

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Call Girls In Safdarung Enclave Arjun Nagar Whatsapp +91 9654467111 Delhi ⛟ Open 24 Hrs, ☎ Booking Short 2000 Night 6000 ALL HOME/HOTEL SERVICE DOORSTEP SERVICE IN/CALL & OUT/CALL SERVICE WITH MANY OPTIONS AVAILABLE DELHI GURGAON & NOIDA SERVICE IN REASONABLE RATES FROM LOW TO HIGH PROFILE STAFF’S. Call Girl Number~24X7~Call Girl Services, New Delhi, Delhi OutCall Rate Call Girl Mahipalpur,Call Girl Connaught Place,Call Girl Nehru Place,Call Girl Chanakyapuri,Call Girl Paharganj,Call Girl Dhaula Kuan,Call Girl Moti Bagh,Call Girl Karol Bagh,Call Girl Greater Kailash,Call Girl Naraina, Call Girl Katwaria Sarai,Call Girl Janakpuri,Call Girl Kalkaji,Call Girl Lajpat Nagar,Call Girl Palam,Call Girl Malviya Nagar,Call Girl Mehrauli,Call Girl Govindpuri,Call Girl Sarojini Nagar ,Call Girl Neb Sarai,Call Girl South Ex,Call Girl Munirka,Call Girl Saket,Call Girl Chattarpur

Call Us ➥9654467111▻Call Girls In Delhi NCR

Sapana Sha

Kraft Mac and Cheese campaign presentation

tbatkhuu1

Join Raquel Serrano, Senior Web Analyst & CRO at LYNX, as she uncovers the secrets hidden within GA4 reports like Funnel Exploration, Path Exploration, and User Explorer to uncover bottlenecks and opportunities in user journeys, particularly for non-e-commerce websites. Discover Where Users Encounter Hurdles: Learn how to leverage GA4 to pinpoint where users face challenges on your website, such as during sign-ups or form submissions. Gain insights to enhance these areas and streamline the user experience. Identify Optimal Paths: Utilize GA4 to analyze user pathways on your site, distinguishing effective routes from less successful ones. Enhance successful paths and optimize or eliminate ineffective ones for improved user engagement.

Uncover Insightful User Journey Secrets Using GA4 Reports

VWO

Brand Strategy Master Class - Juntae DeLane

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

SEO in a World of AI Presentation Description (150 words max): Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search. Key Takeaways: 1. Have a plan to prepare for search generative experience (SGE) 2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha 3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Branding strategies of new company .pptx

VikasTiwari846641