49. @ContentVerve
By removing the word “spam” and adding a guarantee, I
can reduce friction, get more prospects to give me their
information, and thus increase sign-ups.
52. @ContentVerve
By removing the guarantee, and adding the word “spam” I can
increase friction, get less prospects to give me their information,
and thus decrease sign-ups.
68. @ContentVerve
Variant B:
14.79%'increase'in'conversion
The(treatment(with(“Get”(increased(
conversions(by(14.79%
Variant Conversion
Rate
Realitive
Difference
Confidence
Level
Test
Period
Control 3.54 %
Treatment 4.06 % +14.79% 95 % 30 days
Sample: 14230 unique visits / 541 conversions
69. YOU WORK OUT SMARTER AT
FITNESS WORLD
@ContentVerve
Control:
Treatment:
GROUP TRAINING & FITNESS
AT YOUR LOCAL GYM
70. YOU WORK OUT SMARTER AT
FITNESS WORLD
@ContentVerve
Control:
Treatment:
GROUP TRAINING & FITNESS
AT YOUR LOCAL GYM
71. YOU WORK OUT SMARTER AT
FITNESS WORLD
@ContentVerve
Control:
Treatment:
GROUP TRAINING & FITNESS
AT YOUR LOCAL GYM
38.46% increase in memberships sold
During(the(campaign,(the(treatment(sold(38.46%(
more(gym(memberships
85. YOU WORK OUT SMARTER AT
FITNESS WORLD
@ContentVerve
Control:
Treatment:
GROUP TRAINING & FITNESS
AT YOUR LOCAL GYM
38.46% increase in memberships sold
During(the(campaign,(the(treatment(sold(38.46%(
more(gym(memberships
98. @ContentVerve
2. Why?
Why are they visiting my landing page/website?
Why would they want want I’m offering them?
Why would they say yes?
Why would they say no?
99. @ContentVerve
3. What?
What do my prospects need to know in order to say yes?
What should I focus on in order to convey the value of my?
What should I focus on in order to overcome the main
reasons that they would say no?
What ‘s going to happen after they say yes?
What is this page missing / what should I add?
What should I remove from this page?
100. @ContentVerve
4. How?
How should I optimize this page (step) in order to get
more prospects to say yes?
101. @ContentVerve
Thanks for listening!
Thanks for listening!
CONVERSIONHOTEL
Read My Blog:
ContentVerve.com
Keep in touch:
michael@contentverve.com
twitter.com/ContentVerve
michael@contentverve.com
facebook.com/ContentVerve
Twitter.com/ContentVerve
Facebook.com/ContentVerve