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       Jonathan Boutelle
       Jonathan Boutelle 
First 
www.jonathanboutelle.com 
www.jonathanboutelle.com 

www.slideshare.net/jboutelle
www.slideshare.net/jboutelle 
DISCLAIMER
DISCLAIMER 
1. Play the field 
     You don’t have to choose 
     You don’t have to choose 
     You quite possibly need both
     You quite possibly need both 
2  Keep  Flash on a  leash 
              . 
              .


                                               Full­Screen a no­no 
                                               Full­Screen a no­no 
              Flash nuggets as best practice 
              Flash nuggets as best practice 

http://www.california­gold­rush­miner.us/california­gold­nugget.htm
3. Cheap Tricks 
              In­place editing 
              In­place editing 

             Attention control 
             Attention control 

    In­Page Messaging to user 
    In­Page Messaging to user 

                        Tabs
                        Tabs 
1                                            2   The Brand Gap 
     The Brand Gap                                From: coolstuff, 1 day ago 
      From: coolstuff, 1 day ago 
                                                  326 views | 1 comment | 5 favorites 
      326 views | 1 comment | 5 favorites 

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                                                  Cancel                Update 
          design (Edit) 

                                                   Tags 
        Tags 
                                                   Brand  design  branding 
        Brand  design 




3                                            4 
 The Brand Gap                                     The Brand Gap 
     From: coolstuff, 1 day ago                    From: coolstuff, 1 day ago 

     326 views | 1 comment | 5 favorites           326 views | 1 comment | 5 favorites 

                                                       Share this slideshow 
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                                                       Favorite [x]  tags: brand 
                                                       design branding marketing 
                                                       (Edit) 
      Tags 
                                                     Tags 
      Brand  design  branding 
                                                     Brand  design  branding 
2    Pricew’s Slidespace 
1  Pricew’s Slidespace 




                                    pricew 
   pricew 
                                    Male, San Francisco, CA 
   Male, San Francisco, CA 
                                    pricew.blogspot.com 
   pricew.blogspot.com 

      Add pricew as contact 
                                        Add pricew as contact 
      Ping pricew 
                                        Ping pricew 
                                        Message price1 

                                    pings 

                                     Liked your presentation on 
                                     venture capital 
                                     By jboutelle (1 second ago) 
                                     Welcome to SlideShare 
                                     By userx (2 days ago) 

                                     This is great 
                                     by coolstuff (5 days ago)
2 
1  Pricew’s Slidespace              Pricew’s Slidespace 




   pricew                           pricew 
   Male, San Francisco, CA          Male, San Francisco, CA 
   pricew.blogspot.com              pricew.blogspot.com 

      Add pricew as contact 
                                        Add pricew as contact 
      Ping pricew 
                                        Ping pricew 
      Message pricew 
                                        Message pricew 
    Hey dude! Long time…              Message Sent!


                                    pings 
                                        Liked your presentation on 
                                        venture capital 
                                     Liked your presentation on 
                                        By jboutelle (1 second ago) 
                                     venture capital 
                                        Welcome to SlideShare 
                                     By jboutelle (1 second ago) 
                                        By userx (2 days ago) 
                                     Welcome to SlideShare 
                                     By userx (2 days ago) 
4. Flash graphic goodies 
     Fonts 
     Fonts 
     Vector graphics 
     Vector graphics 
     Animation
     Animation 
5. Flash multimedia 
     Output of media 
     Output of media 
     Input of media 
     Input of media 
     Editing of media
     Editing of media 
6. Widgetopia! 
   Widgetopia 
 Yes, I mean widgets
 Yes, I mean widgets 
http://www.baychi.org/calendar/20060314/
http://www.baychi.org/calendar/20060314/ 
7. Cool, but not useful to me 
     Sockets 
     Sockets 
     Local data objects 
     Local data objects 
     FLEX
     FLEX 
FLASH crossover Artists
                           Artists 
8. AJAX 
Finally
Finally 
Questions?
              Questions? 


www.slideshare.net/jboutelle 
www.slideshare.net/jboutelle 

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Boutelle

  • 1. AJAX & Flash  What we learned building SlideShare.net  Jonathan Boutelle Jonathan Boutelle 
  • 4. 1. Play the field  You don’t have to choose  You don’t have to choose  You quite possibly need both You quite possibly need both 
  • 5. 2  Keep  Flash on a  leash  .  . Full­Screen a no­no  Full­Screen a no­no  Flash nuggets as best practice  Flash nuggets as best practice  http://www.california­gold­rush­miner.us/california­gold­nugget.htm
  • 6. 3. Cheap Tricks  In­place editing  In­place editing  Attention control  Attention control  In­Page Messaging to user  In­Page Messaging to user  Tabs Tabs 
  • 7. 2 The Brand Gap  The Brand Gap  From: coolstuff, 1 day ago  From: coolstuff, 1 day ago  326 views | 1 comment | 5 favorites  326 views | 1 comment | 5 favorites  Share this slideshow  Add/Edit tags  Digg this  Separate tags by spaces.  Subscribe to user  Put multi­words tags within  quotes, e.g., “palo alto”  Mark as inappropriate  brand design  Favorite [x]  tags: brand  Cancel  Update  design (Edit)  Tags  Tags  Brand  design  branding  Brand  design  3  4  The Brand Gap  The Brand Gap  From: coolstuff, 1 day ago  From: coolstuff, 1 day ago  326 views | 1 comment | 5 favorites  326 views | 1 comment | 5 favorites  Share this slideshow  Digg this  Subscribe to user  Mark as inappropriate  Favorite [x]  tags: brand  design branding marketing  (Edit)  Tags  Tags  Brand  design  branding  Brand  design  branding 
  • 8. Pricew’s Slidespace  1  Pricew’s Slidespace  pricew  pricew  Male, San Francisco, CA  Male, San Francisco, CA  pricew.blogspot.com  pricew.blogspot.com  Add pricew as contact  Add pricew as contact  Ping pricew  Ping pricew  Message price1  pings  Liked your presentation on  venture capital  By jboutelle (1 second ago)  Welcome to SlideShare  By userx (2 days ago)  This is great  by coolstuff (5 days ago)
  • 9. 2  1  Pricew’s Slidespace  Pricew’s Slidespace  pricew  pricew  Male, San Francisco, CA  Male, San Francisco, CA  pricew.blogspot.com  pricew.blogspot.com  Add pricew as contact  Add pricew as contact  Ping pricew  Ping pricew  Message pricew  Message pricew  Hey dude! Long time…  Message Sent! pings  Liked your presentation on  venture capital  Liked your presentation on  By jboutelle (1 second ago)  venture capital  Welcome to SlideShare  By jboutelle (1 second ago)  By userx (2 days ago)  Welcome to SlideShare  By userx (2 days ago) 
  • 10. 4. Flash graphic goodies  Fonts  Fonts  Vector graphics  Vector graphics  Animation Animation 
  • 11. 5. Flash multimedia  Output of media  Output of media  Input of media  Input of media  Editing of media Editing of media 
  • 12.
  • 13.
  • 14. 6. Widgetopia!  Widgetopia  Yes, I mean widgets Yes, I mean widgets 
  • 16. 7. Cool, but not useful to me  Sockets  Sockets  Local data objects  Local data objects  FLEX FLEX 
  • 17. FLASH crossover Artists Artists  8. AJAX 
  • 19. Questions? Questions?  www.slideshare.net/jboutelle  www.slideshare.net/jboutelle