This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Vietnam. You can find more of these Asia reports at http://wearesocial.sg

1. SOCIAL, DIGITAL
AND MOBILE IN
VIETNAM
we are social
DECEMBER 2011

2. we are social
FOR MORE INFO ON THIS REPORT, PLEASE
CONTACT SIMON KEMP AT WE ARE SOCIAL:
SIMON.KEMP@WEARESOCIAL.SG
@WEARESOCIALSG
+65 9146 5356
DJESKI
HTTP://WEARESOCIAL.SG
we are social

3. VIETNAM
85,846,997 30% 70%
TOTAL POPULATION URBAN RURAL
29,268,606 34 %
INTERNET USERS INTERNET PENETRATION
6,800,000 8%
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
129,729,035 100+ %
MOBILE SUBSCRIBERS MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011

4. 2 IN 3
VIETNAMESE NETIZENS
USE THE WEB EVERY DAY
we are social SOURCE: CIMIGO NETCITIZENS REPORT

5. VIETNAMESE NETIZENS SPEND AN AVERAGE OF
140 MINUTES
USING THE INTERNET EACH WEEKDAY
we are social SOURCE: COMSCORE

6. 26%
OF VIETNAMESE NETIZENS ACCESS
THE WEB FROM INTERNET CAFES
we are social SOURCE: CIMIGO NETCITIZENS REPORT

7. THE AVERAGE VIETNAMESE SOCIAL MEDIA USER SPENDS
137 MINUTES
ON SOCIAL MEDIA SITES EVERY MONTH
we are social SOURCE: COMSCORE

8. 97%
OF VIETNAMESE INTERNET USERS
AGED 15 – 24 USE SOCIAL MEDIA
we are social SOURCE: COMSCORE

9. SOCIAL NETWORK USER NUMBERS IN VIETNAM:
ZING FACEBOOK YUME
6.8 M 2.9 M 2.9 M
we are social SOURCE: LATEST SITE-REPORTED METRICS, AS AVAILABLE NOVEMBER 2011. FIGURES REPRESENT TOTAL USER NUMBERS; UNIQUE ACTIVE USERS MAY BE LOWER

10. FACEBOOK DEMOGRAPHICS IN VIETNAM
45-54: 55-64:
1% 0% 65+:
35--44: 0%
4%
13-17:
13%
25-34:
25%
MALE: FEMALE:
54% 46%
18-24:
56%
we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011

11. TOP FACEBOOK PAGES IN VIETNAM
# BRAND PAGE LIKES GROWTH
1 MUACHUNG 169,646 0.00%
2 NHÓMMUA 126,424 0.00%
3 NHÓMMUA HÀ NỘI 56,695 0.00%
4 KFC VIETNAM 44,598 18.95%
5 LINKSYS VIETNAM 37,135 0.30%
6 CUNGMUA.COM 35,626 14.84%
7 HTC VIETNAM 35,280 2.86%
8 CONVERSE VIETNAM 33,636 5.31%
9 ACER VIỆT NAM 30,558 0.00%
10 VIETNAM AIRLINES 28,936 24.38%
we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011

12. REACH OF INSTANT
MESSAGING IN VIETNAM:
72%
we are social SOURCE: COMSCORE

13. 30,000,000
VIETNAMESE NETIZENS HAVE VISITIED
ONLINE AUCTION OR SHOPPING SITES
we are social SOURCE: ASIA DIGITAL MAP

14. 78%
OF VIETNAMESE NETIZENS
HAVE LISTENED TO MUSIC ONLINE
we are social SOURCE: NIELSEN

15. 60%
OF VIETNAMESE NETIZENS
HAVE DOWNLOADED MUSIC
we are social SOURCE: NIELSEN

16. 65%
OF VIETNAMESE WEB USERS WOULD SHARE
THEIR INTERNET USE PATTERNS WITH
ADVERTISERS TO SEE MORE RELEVANT ADS
we are social SOURCE: NIELSEN

17. 40%
OF VIETNAM’S INTERNET USERS HAVE USED
A MOBILE DEVICE TO ACCESS THE WEB
we are social SOURCE: NIELSEN

18. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS:
HTTP://WEARESOCIAL.SG
we are social

19. SIMON KEMP LAM CAI YU
MANAGING DIRECTOR ACCOUNT EXECUTIVE
@ESKIMON @HICAIS
SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG
HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SG
we are social