The Power of Play

1. We are Technologists and Inventors, we are Creators and Connectors.
We are Strategists that produce apps, games and solutions that
Engage, Excite and Amaze.
We are Matmi.
@matmi

2. LOVE TO PLAY
@matmi
@jeffcoghlan

3. YEARS OF PLAY
15
@matmi

4. Brands we work with
Clients
@matmi

5. Agencies we have partnered with.
Clients

6. It started with a brick…
@matmi

7. Why do we like to Play?
@matmi

8. A world without play is a world without purpose
@matmi

9. Games have changed our world for the better
@matmi

10. • Average gamer over 35 years old
• 68% of gamers are over 18
• More adult women play games than boys (under 18)
We all like to play
@matmi

11. Phillips were launching the Sonicare brush for kids and
were prompted to rethink its promotion in a child and
parent-friendly way.
Situation
The problem was that there was very little awareness of the Sonicare
range in English and German-speaking markets, and the campaign
needed to be appealing to a young audience whilst delivering a strong
educational message.
Problem
Driving awareness within a
complicated, low interest
product category to a broad
audience that includes
young children.
WDMPBrilliantBrushersPhilipsSonicare
@matmi
There was a significant increase in awareness of the portfolio
as you would expect from a game that was played over 19
million times with an average play time of 7 minutes.
Results

12. Themusicindustryweresearchingforinnovativewaystodeliver
uniquecontenttofans.
Situation
Reinventing an existing launch
model for the digital world
that will engage and deliver to a
marketing savvy audience.
LilyAllenGorillazIronMaidenEMI
@matmi
• 2.9 million game plays worldwide
• Thousands of mobile app sales
• Average play time 6 mins
Results. Escape to Plastic Beach - Gorillaz:
Results. Escape The Fear - Lily Allen :
• Over 3million players
• 20% of users clicked through to Buy in Now
• Still achieving 15k engagements a week
Results. Flight 666 - Iron Maiden:
• 1 million+ plays per month worldwide
• Average play time of 4.37 minutes
• 6 million plays

14. @matmi

15. @matmi

16. @matmi

17. @matmi

18. @matmi

19. @matmi

21. Play Pays
@matmi

22. @matmi

23. Work vs Play
@matmi

24. @matmi
PLAY

26. @matmi
Let’s talk about Gamification…

27. IntrinsicExtrinsic
Intrinsic and Extrinsic Gamification
@matmi

28. @matmi
RELATEDNESS AUTONOMY MASTERY PURPOSE
SOCIALISERS FREE SPIRIT ACHIEVERS PHILANTHROPISTS
Like to share with
stuff socially. Like
being part of a
community
Like to create stuff.
Love freedom and
being responsible.
Love to learn, get
achievements,
personal
development
Love to share, gift
and help
Intrinsic Gamification (RAMP)

29. Our work typically addresses challenges like these
@matmi
Boosting Brand EquitySelling products and ServicesEducationStory TellingConnecting with other ideasConnecting with other media (TV , Print etc)Add value to Real World ExperiencesDriving Traffic to websitesGenerating Social BuzzLaunching Products / ServicesChanging BehaviourCapturing DataMonetising fansExperiential MarketingResearchCreating joyImproving health

30. @matmi

31. Let’s talk about Cancer…
@matmi

32. Creating Citizen Scientists

33. Shoot Asteroids, Cure Cancer. Why Not? It’s Free
@matmi

34. @matmi

35. Have fun & get fit
@matmi

36. @matmi

37. @matmi

38. @matmi

39. Our new project for Alton Towers
@matmi

40. @matmi
A game a day helps you work, rest and play…

41. Thanks!
www.matmi.com
hello@matmi.com
@matmi
01625 560 771