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Digital is a team sport
@jukesie

@jukesie
former civil servant
current remote team worker
serial leaper from frying pan to fire
#campdigital
These are my lessons learned.
2. Hiring
3. Culture
1. Digital
4. Questions
2. Hiring
3. Culture
1. Digital
4. Questions
Digital: Applying the
culture, practices,
processes &
technologies of the
Internet-era to
respond to people's
raised expectations.
Tom Loosemore
@jukesie
In 2011 the Government Digital 

Service (GDS) was founded.
#campdigital
@jukesie
GDS implemented spend 

controls on all digital projects..
#campdigital
..and introduced the
‘Service Standard’ against
which all projects would
be assessed.
2. Hiring
3. Culture
1. Digital
4. Questions
The biggest digital
transformation
challenge is people
not technology.
Me.
Hiring the best
is your most
important task.
Steve Jobs
Leave the
rockstars to the
Pyramid stage.
The work of a team
should always
embrace a great
player but the great
player must always
work.
Alex Ferguson
@jukesie
It doesn’t end at the interview.
Give useful feedback to unsuccessful candidates. 

Keep communicating with the successful candidate.

Just sending an offer email and a start date is not enough.
#campdigital
@jukesie
Introductions over induction.
Plan the first week or two for any new hire carefully with a 

mix of the mundane and the interesting. 

Don’t overwhelm them but get them involved asap. 

Make them feel welcome and wanted.
#campdigital
2. Hiring
3. Culture
1. Digital
4. Questions
Culture eats
strategy for
breakfast.
Peter Drucker
I am here just to
learn, to improve, to
help my team
improve.
Pep Guardiola
@jukesie
Culture isn’t imposed it emerges.
You cannot create a postive culture by top down edict. 

It can be aspirational and ambitious but it emerges from

behaviours already existing.
#campdigital
@jukesie
Have the team prepare principles.
Encourage the team(s) to come up with principles to work

towards. Then reinforce them by making them a part of

how you work every day.
#campdigital
@jukesie
Have the team prepare principles.
Encourage the team(s) to come up with principles to work

towards. Then reinforce them by making them a part of

how you work every day.
https://digitalblog.ons.gov.uk/2016/07/27/the-first-xi-ons-digital-publishing-principles/
#campdigital
Culture is more
than posters on
walls…but
visibility is vital.
Culture is more
than posters on
walls…but
visibility is vital.
https://gds.blog.gov.uk/2016/05/25/its-ok-to-say-whats-ok/
@jukesie
The details matter.
Make sure people have the hardware and software they

need to do their jobs. Make training available. Give staff

time to experiment and learn.
#campdigital
@jukesie
The environment is important.
Seat the team together. Speak to the team about desk layout

if possible. Walls, walls, walls. Quiet spaces. Meeting rooms.
#campdigital
@jukesie
The maker vs manager schedule.
If you haven’t read this and work in a team with designers,

developers & managers —> 

http://www.paulgraham.com/makersschedule.html
#campdigital
@jukesie
Trust the team to make decisions.
It is easy to talk about empowering staff but you have to

100% follow through. Read ‘Turn the Ship Around’ about the 

leader/leader approach.
#campdigital
@jukesie
Leaders need to be umbrellas.
You have to protect the team from the HiPPO sh*t. Give them

the space to do the work but don’t isolate them. Often their

opinions will carry the most weight.
#campdigital
@jukesie
Corporate subcultures are hard.
You can spend time building a team culture but your 

wider organisation has a culture of its own and they may 

not coexist comfortably.
#campdigital
@jukesie
Culture can be fragile.
Especially in the early days. You have to be careful not to

damage it with poor behaviours or bad decisions.
#campdigital
2. Hiring
3. Culture
1. Digital
4. Questions
Thanks.
Matt Jukes
http://productforthepeople.xyz

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Digital transformation is a team sport - Matt Jukes [Camp Digital 2017]