1) Creating linkable content involves researching topics that fill content gaps and appeal to other content creators, not just your target audience. Formats like infographics, statistics compilations, and timelines often earn the most links. 2) A quality assurance process verifies if content ideas will be useful, original, credible, and shareable for other sites. Outreach targets sites that link to similar content, publish related content, and are in neighboring industries. 3) It's important to start with low-risk content ideas that work across B2B sites rather than limiting topics to niche B2C audiences. Earning early links builds momentum for more ambitious projects.

1. How to Create Content that can
earn 100+ links
JIMMY CASSELLS
Founder, CEO
Spiralytics

2. WHY CREATE CONTENT FOR LINKS
• Higher quality links
• Service and product pages are difficult (but you still need this)
• The authority is distributed
• Create the best answer to specific questions earns links naturally

3. WHY CREATE CONTENT FOR LINKS
•The BEST link brings real people to
your website

4. THE RIGHT MINDSET
Happy with 10
links per piece
of content
Aim for the
highest possible
in your industry
(100+ links)

5. THE RIGHT TARGETING (for links)
Stop targeting
your exact
audience
Medium tail keywords
Appeal to other content
creators in your industry
or neighboring industries
Long tail keywords
Transactional
keywords and
pages
Informational
keywords and
pages
Example: Content Writing Outsourcing vs Content Writing Tactics

6. THE RIGHT APPROACH
1. Multi-level research 2. Content creation best practices
3. Quality Assurance 4. Outreach & Promote

7. RESEARCH METHODS
Content Type
General Categories
Content Gap
Available Data
RESEARCH

8. CONTENT TYPE & GENERAL TOPICS
Using ahrefs, look for best content by links of direct and indirect competitors
both local and abroad
RESEARCH

9. CONTENT TYPE & GENERAL TOPICS
RESEARCH
By looking at multiple websites, you’ll see patterns:
• Content Formats
• General Topic Categories
• Specific Content Themes
• Word Count
• Shareability / Virality
• Content Creation Tactics
You’ll also see content creators that commonly link to
this content.

10. CASE STUDY
RESEARCH
We found content about Facebook image/ad dimensions good link volume
194
RD
136
RD
219
RD

11. CASE STUDY
RESEARCH
Characteristics Observations
Content Format Infographics
General Topic Category Online Advertising
Specific Content Themes Facebook Ads
Word Count <1,000 words
Shareability / Virality Easily Shareable images
Content Creation Tactics Claim to be the most updated

12. CASE STUDY
RESEARCH
79
RD
87
Highest
DR Link

13. CONTENT GAP
RESEARCH
1. Look for medium tail keywords, industry jargon,
new industry terms, trending topics, common
questions in forums.
2. Verify if other sites have written about the topic

14. CONTENT GAP
RESEARCH
87
RD
#2
For the
keyword
“retargeting
statistics”

15. AVAILABLE DATA
RESEARCH
1. Look for studies / research in your industry or
neighboring industries
2. Create content compiling the data and relating
it with your audience
“topic” inurl:research
“topic” inurl:study
“topic” inurl:white paper

16. CASE STUDY
RESEARCH
1,490
RD
We created a visual version
and added more data from
other reputable sources

17. CASE STUDY
RESEARCH
142
RD
90
Highest
DR Link

18. TOPIC IDEATION FOR BORING NICHES
RESEARCH
• Cleaning
• Maintenance
• Coaching
• Rental
• Health
• Finance
• Law
• Home Products
• Physical Tools

19. TOPIC IDEATION FOR BORING NICHES
RESEARCH
• Opt for broad topics
• Look at neighboring industries
• Look at technologies and other trending topics

20. TOPIC IDEATION FOR BORING NICHES
RESEARCH
Service: Aircon Cleaning
Broad topics: Cleaning and Maintenance, Electronics
Neighboring Industries: Energy, Health
Trending Topics: Zero waste living
Possible content for links topic:
A Visual Guide to Reducing Carbon Footprint at Your Homes

21. CASE STUDY
RESEARCH
DR 90
.EDU Link
We created an ego-bait
content for a company that
offers ISO & Project
Management trainings

22. BRINGING THE IDEA INTO A
LINKABLE PIECE OF CONTENT
CREATION
Even if you have a great topic but the piece is not
designed to be linkable, you’ll have a hard time
promoting and earning natural links to them

23. TOP 3 PROVEN FORMATS
CREATION
Compilation of Statistics/
Original Research Infographics History/ Timeline/ Evolution

24. QUALITY ASSURANCE
QA
• Verifying if your content idea is going to be linkable is
one of the most important stages.
• Verification should be done at least 3 times
1. after conceptualized
2. after creation
3. after published
!

25. QUALITY ASSURANCE
QA
Validate Potential Prospects
• Sites that republished infographics
about:
• career tips & advancement
• IoT, Fourth Industrial Revolution
• Job automation, AI, etc.
• Resource pages about job security,
skills, careers, etc.
• Sources of the infographic
• .edu sites with resource pages about
careers or republished infographics
about careers
• Sites specific to jobs in the industries
mentioned in the infographic

26. QUALITY ASSURANCE CHECKLIST
QA
✓ USEFUL - Other content creators should think that
your content should be shared with their audience
through their blog not just their social media.
✓ LOW FRICTION - It should contain an item that
reduces the time to formulate content. It should be
easily linked to a resource page or repurposed as
another blog.
✓ ORIGINAL - No other website has discussed the same
topic before or the idea was not yet presented in the
same manner before.

27. QUALITY ASSURANCE CHECKLIST
QA
✓ CREDIBLE - The content is backed by research.
✓ SIMPLE/ BROAD - The topic can be easily grasped by a
wide audience. It should be a top funnel topic.
✓ RELATABLE - If it’s a story, it should be based on
common experiences of content creators in the
industry.

28. QUALITY ASSURANCE CHECKLIST
QA
✓ 10X BETTER - If it’s not original, it has to be better
than the other existing articles in terms of research,
visuals, coverage. There should not be more than one
other extensive content covering the same topic on
the SERP
✓ SHAREABLE - Other people in the industry should be
interested in sharing it on their social profiles.

29. QUALITY ASSURANCE TEAM
QA
✓ Content Strategist
✓ SEO Strategist
✓ Online PR (outreach)
✓ Designer

30. QUALITY ASSURANCE CHECKLIST
QA
Prospects
• Useful – serves as a cheat sheet/guide
to Facebook advertisers
• Low friction – content creators can
easily repurpose the content
• Original – no one else has created an
infographic about ad placements
• Credible – the content is based on
guides from Facebook
• Shareable – garnered high number of
social shares

31. PROMOTION & OUTREACH
Outreach
1. Go back to the sites you benchmarked and look for
the sites that linked to them, they are highly likely to
link to your content too.
2. Create a straight to the point pitch
3. Follow up

32. PROMOTION & OUTREACH
Outreach
LINKABLE
CONTENT
SITES THAT
LINKED TO
YOUR
CONTENT
INSPIRATIONS
SITES THAT
PUBLISHED
SIMILAR
CONTENT
AUTHORS THAT
CONTRIBUTE
CONTENT
SIMILAR TO
YOUR
CONTENT
SITES THAT
LINKED TO
YOUR
REFERENCES
RESOURCE
PAGES ABOUT/
RELATED TO
YOUR
CONTENT
SITES FROM
NEIGHBORING
INDUSTRIES
THAT HAVE
DISCUSSED THE
SAME TOPIC
STANDARD SITES TO TARGET

33. FAILURES
FAILURE x
9
RD
14
RD
• Limited the scope of the
topic to parenting
• This limited our
prospects to parenting
blogs most of which ask
for monetary
compensation in
exchange of links

34. KEY LEARNING
LEARNING
1. You don’t have to target your primary audience.
You’ll need to train your client / boss on this from day 1

35. KEY LEARNINGS
LEARNING
2. B2C and Lifestyle sites are the most challenging due
to the nature of the content creators. Broaden your
topic to appeal to B2B sites.

36. KEY LEARNINGS
LEARNING
3. Start with low cost ideas and the 3 formats that
work. Earn a victory first before taking on more risky
and cost-intensive ideas

37. KEY LEARNINGS
LEARNING
4. Aside from outreach, spend time promoting your
content (natural links will follow)