Mobile and Facebook apps developer's slides from a recent talk at the Online Marketing Show 2011. First couple of slides are promoting the agency and include examples of work. Thereafter are some revealing answers about what it takes to get an app built, including the average global cost of an app, lead time and useful tips on what to consider when commissioning an app for iPhone, Android, Facebook and other platforms.
11. Most asked question? How much does an app cost? £24,000 Survey of 393 international app development companies in Winter 2010, two thirds in US & Europe. Source Research2guidance 2011
25. How much budget will I allocate? A good developer won’t try to spend all of your budget but will help you to get the best value for money Our current clients are our best customers…
26. Who is my app going to be for and what will they do with it? A good idea is a great start A good idea that the market wants is more likely to get downloaded Strategy first, concept second
27. App or .mobi? And what about ‘web apps’? Mid term: You’ll need apps and a mobile website HTML 5 is great but limited Apps are far more robust
28. Which platform? Symbian sells more than iOS More apps get downloaded from the App Store Blackberry has 14% marketshare but is third in terms of total app downloads Facebook has 650m users
29. The fourth question many people forget to consider: How can I get my app noticed?