When it comes to your company's website, few things have as much influence on your site traffic than...

1. Search Engine Optimization Recommendation That Could
Change Your Life!
When it comes to your company's website, few things have as much influence on your site traffic
than its presence (or lack thereof) on the first results pages of the top search engines. This
handpicked selection of search engine optimization tips and tricks will help you to get your name
near the top of the list.
When setting up your site with SEO, be aware of how search engine spiders view your page. For
example, while using images for navigation links
http://www.amazon.com/Search-Engine-Optimization-Blueprint-Effective/dp/1118551745 may look
attractive to human viewers, it will hurt your search engine rankings. Your rankings, and your
reputation for users with accessibility issues, will be increased if you use primarily text or at least
provide a text alternative for image links.
To avoid your site from being ignored by web crawlers, you should refrain from stuffing too many
keywords into your web pages. Many advanced web crawlers will ignore sites that are packed with
keywords. Keywords are essential if you are using them correctly, but they can also hurt you if you
overdo them.
One of the best ways to keep your site ranked highly is to be very customer-friendly. You can
customize error pages that offer a user-friendly message to your traffic, if they so happen to type in
the wrong URL. This is not something you need to do, but it does make your site stand out as
personable and friendly and it definitely doesn't hurt.
One of the undisputed best ways to reach the top of the search engine results page is by having
great content. People will naturally want to return to your site if you consistently offer interesting or
entertaining information. If you struggle to come up with great content, it may be beneficial to hire a
professional writer.
To optimize a website for search engines, it can sometimes, be helpful to modify the website content.
By frequently incorporating phrases and words that oftentimes, tend to be entered as search terms
into the content of a website, the site designers can often help to increase the traffic to that
particular site.
You might consider trying podcasts. Podcasts are either a video or an audio program, that are
sometimes streamed live, containing timely and relevant information consumers would want to listen
to or view. Podcasts are becoming very popular with both users and webmasters. You simply need to
grab a web cam and microphone, and start recording. You can then submit your podcasts to major
search engines with descriptions of your content.
If you are going to make progess on your search engine visibility, you are going to have to
continually work at it. The tactics to get to the top of the search engine are constantly changing, so
you are going to have to stay on top of all of the new techniques and processes.

2. Spelling and grammar really do count, especially if your product is information. Have someone
proof-read your entire site to avoid embarrassing errors. Not only do mistakes make your work look
less professional, but they can result in unintended meanings and confusion over exactly what you
are selling and website designer east sussex what the terms and guarantees are.
You should always monitor the ranking of your page using programs such as the Google Tool Bar or
Alexa. You should also always know what websites the people visiting your website are from. This
gives you an idea of what other kind of websites they may be visiting. Perhaps you can advertise
there as well.
In order to improve your link popularity, you will want to find exchange partner sites. This will end
up with your search engine rankings also improving. Find companies that would seem like they cary
a product that will compliment yours very well. You can find these sites in web directories, or you
can use a search engine to find sites that link your competitors' web sites.
If you bid for keywords on a pay-per-click search engine with an eye towards increasing your page
rank, stay away from licensed trademarks and copyrighted product names. These can be popular
search terms, but their owners will not appreciate you taking advantage of them. Only use such
terms if you have an arrangement with the owners - and double-check their assent to this particular
usage.
Add a site map to your site. By putting a site map on your site, which a page listing that links to all
the main pages on your site, it will make it easier for the search engine spiders to search through
your site. It is best to require fewer clicks to get to a page on your website.
Make sure the that SEO services provider you choose will make a site map for your website.
Additionally, be sure that they use Google .xml standard formatting. An up-to-date site map in the
right format is very helpful in attracting search engine bots and showing them around your site. It is
also helpful to human beings who want to know what's on your site!
Stick to static URLs as much as possible over dynamic URLs as the spiders prefer the static. This
isn't an absolute requirement since it is possible to rank highly with a dynamic URL however it is
more difficult. Save yourself the issue and go with a static URL.
Try to make the pages of your site look similar to make the user experience easier. If the layout of
your pages keeps a "buy" button in the same place, or the title in the same location, then not only
will the user have an easier time navigating, but so will the search engine spider!
If your website focuses on news or otherwise constantly changing content, create a few high-quality
standing pages to direct traffic to your site. These pages can be optimized for relevant keywords and
provide a good base to link other sites with that topic. For example, having a centralized "election
information" page to which all your election news stories are linked can really boost your search
engine ranking.
Make sure that people visiting your website can get a hold of you. People don't trust websites where
they have nothing but a contact form, so allow people to contact you directly by email, phone and
even mail. The more people trust your website, the more likely they are to link to you, which is an
important part of SEO.
You aren't going to become king in a day but these tips are going to put you solidly on the way to
becoming king of your keywords. Incorporate as many of these tips that you can to see your ranking

3. start to soar. Keep in mind that the more popular your keywords, the harder your fight for status is
going to be. Keep following these tips and keep learning new ones to rise above the rest of the field.