The 3rd annual Car HMi concepts & systems 2014 featured executive attendees and pioneers from OEMs & Tier 1-2s, Engineering & Software Firms to discuss strategic approaches, new technologies and ideas for improving automotive HMI. Topics of focus were, among others, how to manage HMI in an increasing application infrastructure in the car, creating the ultimate user experience design and handling trends such as automated driving for HMI.

1. Intra.NET Award 2014
►http://car-hmi2014.we-conect.com
Berlin, Germany
2014 POST EVENT REPORT
June 26 – 27, 2014
130+
Decision-Makers
30+
International
Case Studies
& Keynote
Speakers
2014’s EXPERT SPEAKERS
2014’s BUSINESS PARTNERS
HMI Concepts for Autonomous Driving | Augmented
Reality | Voice Control & Speech Recognition |
Multimodal Interface Management
From June 26 – 27, 2014, we.CONECT invited an international audience of professionals, team
leaders and managers creating a community of OEMs & major automotive suppliers, engineering &
design professionals to discuss the strategic approaches, new technologies and ideas for improving
concepts & systems development in automotive HMI. On two days, pioneers debated on new ways
to manage an increasing HMI and application infrastructure in the car, and create the ultimate user
experience design.
More than 30+ Pioneers & Leaders shared their knowledge and announced some of the striking
developments and trends to hit the industry over the next years, such as diverse new issues
regarding HMI for autonomous driving and advanced connected vehicles.
► CAR HMi 2014 Speakers
CAR HMI 2014 Survey Report
we.CONECT conducted an expert survey among leading
managers and HMI professionals at the CAR HMi
concepts & systems 2014 in Berlin inquiring about
the latest industry developments, disruptive trends and
challenges on the journey towards rich HMI, interface
design and UX.
►ACCESS SURVEY REPORT

2. ►http://car-hmi2014.we-conect.com
6 World Café Sessions offered
highly intense and interactive exchange
of latest experience and knowledge across various HMI issues :
 HMI Development Processes and Evaluation Methods :
Advanced Processes to Evaluate and Optimize a HMI’s Usability
 Future HMI Architecture – What is the Future Display and Controls
Strategy?
 Eye Tracking in Virtual Environments for an Evaluation of Human
Machine Interaction
 Discussing Measurement Methods of & Approaches to Driver
Distraction.
What are the Main research topics and challenges concerning
driver distraction that need to be answered?
 How Can I Use My Smartphone in the Car – New Ideas for Intuitive
HMI Design and Practical Demonstration
 The Next UX Frontier for the Car – Contextual Personalisation, and
Out-of-Car Experiences
 The Role of Big Data in Helping to Improve HMI
we.CONECT created 6 innovative and stimulating Challenge Your Peers
round tables, each of which addressed individual matters in a discussion
with peers and experts:
 HMI for Autonomous Vehicles
 Multi-modal Approaches
 A Human Centered Approach to HMI Development
 Fighting Driver Distraction
 Future HMI Concepts
 Augmented Reality
A Training Session further engaged participants into ‘The HMI Symphony -
Orchestration of Sounds, Voice and Tactile Feedback for Mobile Devices’.
CUTTING-EDGE SESSIONS
we.CONECT invited delegates into 4 Icebreaker Sessions on the eve of
the congress start. Delegates from OEMs, Suppliers and HMI specialists
joined a first opportunity to network, benchmark and discuss critical HMI
topics in small groups, while getting to know each other in a relaxed
atmosphere over snacks & drinks under the motto:
“Breaking the ice and getting the show on the road!”
Who attended the CAR HMi Event 2014?
►EVENT IMPRESSIONS

3. ►http://car-hmi2014.we-conect.com
► NETWORKING
HIGHLIGHT SPEAKERS & KEYNOTES
CASE STUDY – Dr. Bryan Reimer, Massachusetts
Institute of Technology (MIT
Dr. Bryan Reimer set the focus of this presentation
on driver attention with the modern mixed mode
interface: Observations from field studies and
implications for the future of automated driving and
described, among others topics, interface design
changes, voice command interfaces and
understanding user perception and attention
CASE STUDY – Prof. Dr. Fang Chen, Chalmers
University of Technology
Prof. Dr. Fang Chen informed the audience with her
Case Study “How can We Design Multimodal
Interfaces Which Enhance Traffic Safety for
Drivers?”
CASE STUDY – Dr. Yael Schmueli-Friedland, General
Motors
Dr. Yael Schmueli-Friedland presented a case study on in-
vehicle multimodal interaction. She shared observations
from a field study on how drivers combine speech and
touch, going through topics such as the use of WoZ
methodology for investigating cultural differences, design
principles, learning patters, browsing lists by voice, use of
touch, preferences and management of multimodal
interaction.
WORLD CAFÈ – Dr. Stefan Becker, Ford Werke GmbH
Dr. Stefan Becker led one of the World Café Sessions
approaching the future of HMI architecture – what is the
future display and controls strategy? He led the discussion
through topics such as current architectures strategies,
hybrid solutions of controller and touch, pros and cons of
different solutions and future perspectives.
CASE STUDY – Ronee Chadowitz, BMW Group
Forschung und Technik
Ronee Chadowitz centered her Case Study around
“Steering the User Experience”, whereby she gave
valuable input on what comprises an excellent user
experience, problems with existing automotive
experiences, lessons learned from a variety of user
research projects and recommendations for
successfully developing future automotive
experiences.
► REVIEW EVENT AGENDA
CAR HMi concepts & systems 2014
‘we.CONECT is my benchmark!
Please continue this outstanding
event.’
Helmut Windl,
Panasonic Automotive & Industrial
Systems Europe GmbH

4. ► ACCESS HMI MEDIA CENTER
CAR HMi AWARD 2014
Charity Donation 2014 to Raise A Smile e.V.
By winning the CAR HMi AWARD 2014 in Berlin, winners not only received a trophy and
official certificates proving their project excellence, but the three first places also enabled
a 2,000 Euro donation sponsored by we.CONECT to a charity project.
 This year’s prize money was donated to the Muzanga Education Project initiated
by Raise A Smile e.V. to support underprivileged children in rural Zambia with
mobile education. The organization teaches children in reading, writing and
arithmetic and hosts workshops on important topics such as HIV/AIDS, malaria
and hygiene promotion.
CAR HMi AWARD 2014 WINNER
Award Category HMI Design Innovation
 In the second category “HMI Design Innovation” of 2014, experts dedicated
the award to Scania Group & Volkswagen Research for their Project:
“HeavyDAS”.
 The team had created a traffic jam pilot allowing the driver to turn his
attention to secondary tasks by designing a frame around content devices,
containing the information the driver needs to be able to stay in the loop of
driving without having to looks up from the screen.
CAR HMi AWARD 2014 WINNER
Award Category Innovative HMI Technology
For the premier CAR HMi Award 2014, the winners in the category ‘Innovative HMI
Technology’ came from NVIDIA Corporation and Preh GmbH.
 NVIDIA presented their ‘NVIDIA Visual Computing Module (VCM)’ as an in-
vehicle infotainment module for automakers and Tier 1 suppliers, standing out
by delivering the benefit of platformization and bridging the gap between the
consumer and automotive cycles.
 Preh GmbH and their “Center Console Concept 2013” earned the jury’s
recognition for a shared first place by combining different input systems into the
center console and focusing on multimodal ways of intuitive function selection
to enhance driver’s safety.
Winners of the Award 2014 for
‘Innovative HMI Technology’(center):
M. Lust, Preh GmbH & D. Anderson,
NVIDIA
Winner of the Award 2014 for
‘HMI Design Innovation’: D. Ricknäs,
Scania Group Research & VW
Charity ‘Raise A Smile e.V. presenting
their Muzanga Education Project
receiving the prize donation on behalf
of CAR HMi Award winners 2014
► GRAPHIC RECORDING 2014

5. Auto Apps Evolution 2014 Automotive Tech.AD
Detroit 2014
Berlin, September 22-23, 2014
Delivering Sophisticated Content | User
Experience Design & Gamification | Traditional
HMI versus APP Ecosystem
http://automotive-apps2014.we-conect.com
Detroit, November 17-18, 2014
Road towards Autonomous Driving | Future of
ADAS | Legal and Liability Aspects | Driver &
Vehicle Interaction | System Reliability & Sensor
Systems | X-by-wire technology | HMI for AD
http://autonomous-driving-tech-detroit.we-
conect.com
Smart Automotive
Variant.con 2014
Automotive Tech.AD
Berlin -2015-
Berlin, November 20-21, 2014
Variant & Complexity Management, Development
& Growth, Engineering & Construction,
Smart Automotive Variants Planning
http://auto-variant-management-2014.we-
conect.com
Berlin, February 26-27, 2015
Strategic Roadmap – From ADAS to Highly
Automated Driving | New Systems & Technologies
for Automated Driving | HMI Considerations
http://autonomous-driving-tech-berlin.we-
conect.com
UPCOMING EVENTS 2014
CONTACT we.CONECT
Klaudia Malowitz
Senior Product Manager
Tel.: +49 (0)30 52 10 70 3 - 48
klaudia.malowitz@we-conect.com
Serina Gummert
Digital Marketing Manager
Tel.: +49 (0)30 52 10 70 3 - 83
serina.gummert@we-conect.com
Jacqueline Kahlen-Hanlon
Senior Partner Manager
Tel.: +49 (0)30 52 10 70 3 - 34
jacqueline.kahlen-hanlon@we-conect.com
we.CONECT Global Leaders GmbH, Gertraudenstraße 10-12, 10178 Berlin / Germany
Telephone: +49 (0) 30 52 10 703-0, Fax: +49 (0) 30 52 10 70 3-30, E-Mail: info@we-conect.com
Alexander Sladczyk
Sales Director
Tel.: +49 (0)30 52 10 70 3 - 55
alexander.sladczyk@we-conect.com