1. Social Network – The Open Platform
Nguyễn Văn Đức Trọng
Web Business Development, VNG Corporation

2. Open Platform

3. Why open platform?
• Zing have
– User base over 8M users, 1M paying users
– Payment channel
– Local operation
• You have
– Contents: Movies, books, stories, games, …
– Ideas: how to monetize, …
8/26/11

4. Why open platform?
• It’s hard to have a great idea that people love
• It’s even harder to aggregate millions of users,
and give them easy channel to pay
• Open Platform is disruptive force that flatten the
playground
– Zynga vs. EA
– Megastar fanpage vs. Megastar website
Strictly Confidential – Do Not Distribute 4

5. Example – book application
Strictly Confidential – Do Not Distribute 5

6. Example – Game
Strictly Confidential – Do Not Distribute 6

7. Example – Marketing Tool
Strictly Confidential – Do Not Distribute 7

8. Zing Open Platform for CPs

9. Appstore
9

10. Why Zing?
10
30
60
0
20
80
0
10
20
30
40
50
60
70
80
90
2009 2010 2011
Social apps on Zing Me
Number of Apps Monthly Revenue (B VND)
Strictly Confidential – Do Not Distribute 10

11. Business Model
• Zing Me hỗ trợ
– User base (Zing ID)
– Kênh thanh toán (Zing Xu)
– Dịch vụ cơ sở hạ tầng
• CPs
– Content
– Marketing
• Revenue model
– Độc quyền ở Vietnam: 70/30
– Không độc quyền: 50/50
Strictly Confidential – Do Not Distribute 11

12. Where should I start?

13. Step to Application Release
Strictly Confidential – Do Not Distribute 13
Register
• Agree to the Zing Me’s terms of usage
• Send the application form, commercial registration certificate, and company seal registration certificate
• To register, please visit: http://open.zing.vn/content/developers
Development
• Register and develop the game, including: SocialAPI, Payment, Feed, Fullscreen
Contract
• Submit business license/tax reg/articles of inc./credit reports for verification
• Register as a Partner with Zing Me - VNG after successful verification
Game Review
• Apply to have the game reviewed before release.
Release
• Add to Zing Me App Store and release game to Zing Me users.

14. Q&A
trongnvd@vng.com.vn