The Next Killer App: How Stores Must Evolve to Remain Relevant in the Digital Age
The already breakneck pace of retail broke the sound barrier when retail was unleashed on the Internet. And, while online retailers refined their lighting fast cross-selling, brick and mortar retailers continued to shrug at the growing void that threatens to alienate shoppers. The resulting mix has upended commerce leaving a generation of shoppers store-less. As this dust settles, retailers are waking up to the surprising reality that their registers are silent! However, in the panic to solve the loss of shoppers, stores are overlooking their best and most effective solution. Solutions that stores already have. To get our hands around the growing ramification online retailers are having on stores, we surveyed 1500 consumers, who rated and ranked in-store pick up options. – As it turns out shoppers don’t want to go into stores at all. Through several focus groups we learned, not only what appeals to shoppers, but why so many prefer online shopping—despite the fact that it leaves them wanting more. This data, coupled with insights from WD’s retail experts provides powerful answers about the online retailer dilemma while pointing to the deeper cause of the wayward shopper. In this syndicated study retailers interested in winning back the Storeless Generation, and pioneering the next big thing for stores, will find actionable concepts and get a deeper look into the mind of today’s consumers. Contact us at TalkToUs@wdpartners.com to book Lee Peterson to present the findings in person.
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The Next Killer App: How Stores Must Evolve to Remain Relevant in the Digital Age
- 1. the next killer app: STORES Lee Peterson EVP, Brand, Strategy & Design WD Partners wdpartners.com
- 2. STORES AS WE KNEW THEM...
- 3. are over
- 5. WD is a customer experience expert for global retail brands. Our mission is to deliver innovative solutions that will drive and shape the future of retail. 46 years • 7 offices worldwide • 400 associates
- 6. what we do insights & strategy design & brand digital services architecture & engineering program management
- 7. Wiring the Customer Experience How Consumers Are Embracing Fast-Emerging Digital Technologies Supermarket Showdown Leaders and Laggards in the Battle for Consumer Preferences in Physical and Digital Grocery Experiences Grocery’s Next Generation How Millennials Will Change Shopping The Continuum of Cool How Successful Brands Stay Relevant Crossing the Generations The Fundamentals of Aisle Attraction Increasing Center-Store Traffic How In-Aisle Merchandising Attracts thought leadership Amazon Can't Do That Uncovering Where Amazon Fails to Deliver and Retail Stores Can Win
- 8. our partners
- 9. Once Upon a time...
- 10. we did all the work
- 11. NOW
- 12. We have stores in our pockets!
- 13. 5% Shopper visits have fallen every month for the past two years Source: ShopperTrak
- 14. Internet sales every quarter for the past two years Source: US Census Bureau +15%
- 15. You now bear the burden oF Fulfillment Attention Retailers
- 16. 86% #1 BUY ONLINE PICKUP IN STORE most appealing DRI technology Source: Wiring the Customer Experience, WD Partners 2012
- 17. Overall APPEAL Drive-thru Curbside Front of Store Combined Retailer Parking Lot Kiosk Self-Serve Locker Alt Location Back of Store 57% 50% 49% 47% 32% 30% 24% 24%
- 18. 2 things...
- 19. Fulfillment Centers Social Playgrounds
- 20. bury the thought of what stores once were
- 21. thank you...
- 22. how to get this study wdpartners.com/research/the-next-killer-app-stores