Interested in a targeted, dedicated Bday program that delights customers on their special day, builds loyalty and drives revenue? In that case, Permesso.be’s birthdayflow might be of interest to you! On a daily basis you can co-celebrate the birthday of over 1.400 Permesso.be members.

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Birthday pack
Co-celebrate the birthday of
+1.400 Permesso.be members/day
+500.000 Permesso.be members/year

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Bday member profile

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Conditions
Exclusive member advantage
Incentives’ engagment of min. € 3.000
Offer integration: Min. 1 month
Offer availability: at least 1 week
 « first come, first serve » basis YET
advantage approval needed

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[EXAMPLE A-BRAND]
• Total incentives budget € 3.000
• E-coupons worth € 3 each
 1.000 e-coupon prints
• Estimated voucher print rate
amongst A-brand buyers = 5%
[ conversion rate optimisation through testing ]
• 20.000 co-branded Bday mails
would be delivered

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Mininum campaign engagement
per sponsorship per gift
€ 2.500
[A-Z campaign handling: segmentation,
campaign flow management, reporting]

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Re-
Opt-in Targeting
BRANDING
gathering
OPPORTUNITY
@ Profiling
MAGIC
MARKETING
MOMENT
Optimise your Bday pack funnel

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Opt-in gathering
During « gift validation flow » or via template follow-up mail
Oui je souhaite recevoir, aussi par email, des offres personnalisées,
et être tenu informé par email des nouveautés d’Electrabel
Opt-in including e-mail, language, sex code and qualitative NAL*
Automatic follow-up campaign possibilities
Netto (€ 1) or bruto (€ 0.90)
*Ultra qualification possibilities [case per case pricing]

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Tailor made follow-up campaign @ € 500 CPM
Min 1 week, max 1 month after Bday mail
 Target openers and/or clickers
eg. Trial offer on newspaper, extra e-vouchers, …

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Top responders analysis: € 3.500*
*Ultra qualification possibilities [case per case pricing]

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Interested in a targeted Bday
program that delights customers
on their special day, builds loyalty
and drives revenue?
Contact us
info@wdmbelgium.be