3. Where Likes Come From
• Promotion on Emory’s main Facebook page
• Other Emory organizations on Facebook
• School of Medicine TV info screens
• School of Medicine web site
• People seeing their friends’ activity (“Reach”)
• People and organizations sharing Page’s stories
• Facebook search
4. What Gets Posted
• Medicine news stories
• Medicine calendar events
• Photos
• Event announcements
• New videos
• Lab Land blog posts
• Emory Healthcare stories
• Nursing & Public Health
stories (when relevant)
• Media coverage of
Medicine –
doctors, research, patient
stories
• Emory Report & Emory
Magazine stories
• Emory Medicine / Health
stories
• Facebook posts by others
– departments, Research
America, NIH, AAMC, etc.
6. Most Popular Posts
• Photos of people or campus
• Accolades, recognition for
Emory
Healthcare, professors, departm
ents
• “Department in the Spotlight”
• Featured
professors, researchers, grad
students
• Technology & research
• Research funding
• Stories about being a doctor or
a med student
7. What’s Next?
• Facebook ad promo campaign
• Include in upcoming School of Medicine e-blast
• Involve departments
• Work with School of Medicine Alumni office
• Twitter
Questions?