How to use imagery in blogs and WordPress sites effectively and with ethical considerations.

1. July 28th, 2012
In the Eye of the Beholder:
Imagery in Wordpress
Presented By
Jennifer Ramsey

2. Images in WordPress
*Legal/Ethical
Considerations
*Finding Images
*Images and SEO
HOT AIR BALLOONS INFLATING
© Alptraum | Dreamstime.com
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3. Understanding Copyright
• Protects Artistic Work
• Reproduction: Making Copies
• Distribution: Who Uses/Shares
• Broadcasting: Public Sharing Pencil Drawing of Unbalanced Scales of Justice
© Microsoft | www.Microsoft.com
• Adaptation: Changing/Distorting/Editing Work
Disclaimer’s do NOT explain away copyright
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4. Fair Use
“Think before you Tweet”
• ONLY applies to copy
written work.
• Lack of © does NOT
imply Fair Use
• Commercial AND non-
commercial use.
Just because it seems fair to you
does not mean it’s fair to use.
Bird on top of Statue of Thinking Man
© istockphoto via Microsoft
www.microsoft.com
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5. Factors Determining Fair Use
• Purpose of Use
• Percentage of total material
• Effect on fair market value
• Transformative
• Kelly vs.Arriba 2002
• Digital Millenium Copyright Act
(1998) DMCA
Question Mark on Keyboard
© Microsoft | www.microsoft.com
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6. Derivative Creations
• Original images are repurposed and/or
synthesized into something new.
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7. Finding Images
• Library of Congress Prints and Photographs
• Creative Commons
• MS Office Clip Art
• Flickr/Tumblr/Intagram
• Advertisements/Etsy
• Stock Photo Image Galleries (istock,
Dreamstime/Jupiter/Getty) Free/Paid Images of
varying prices
• You and Your Friends! DISCOVERER MAN WITH PATINA
© Antaratma Images | Dreamstime.com
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8. Use With Care
• Bing Free Images
• Google Images
• Other Blogs
• Facebook
• Pinterest
• Models (Get a Release)
SAFETY SIGN
© Freds | Dreamstime.com
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9. Green Light |Red Light
GREEN YELLOW RED
Am I gonna Non-Profit Journalism Commerical
make money? Educational Parody Usage
Personal Criticism
Commentary
What am I Personal Blog Advertising/ Resale:
going to use Monetized Bookcovers
TRAFFIC LIGHT
this for? Blog Album Covers © Lidian Neeleman | Dreamstime.com
How much of Small Amount A good sized The Whole
it am I going chunk Thing
to use? *
Effect on the *Fair Use *Can’t find *I know I
market? *Permssion original don’t own it
*Licensed to source or and it’s clearly
me creator copy written
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10. Image Selection
Feelings Dimension
Action Words Color
Humans Texture
Color Theme
Unique Images Relevance
ASTER
© Tolchik | Dreamstime.com
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11. Google Advanced Settings
• Reuse –copy and/or modify images
• Commercial Reuse –Commercial purposes
• Reuse with Modification – Copy and modify
• Commercial Reuse with Modification – Copy
& Modify for commercial purposes
BLUE TONED SPIKY BACKGROUND
© Jenny Solomon | Dreamstime.com
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12. Editing Imagery
Make sure it’s ok to do it. It usually is.
Simple Software:
PowerPoint (save as image
FastStone
(www.faststone.org) Full Version Image Viewer 4.6
Crayons
© Microsoft | www.microsoft.com
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13. Giving Credit
Creator’s name
“Image Title.”
Description
Website Title
Website
Publication Date
Date Accessed
[web address] EYE
Statement of Use © Socrates | Dreamstime.com
Provide the Link Back to the Creator/Source
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14. Exapanding Your Horizons
Use Watermarks and Web Addresses on Your Images
Put a Copyright on your work
Set Your own Terms
Say “All Right’s Reserved”
Donate to Image Sharing Sites
Use Social Media YouTwitFace !
BLUE MYSTIC SUNSET
© Vangelis | Dreamstime.com
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15. To Pin or Not to Pin
Click Through / Know Source
Impose your Title
Describe
Upload Do Not Repin Your
Work
Repin Supporting Materials
If in Doubt Like Don’t Repin
GET ON PINTEREST 
Pins
© Microsoft | www.microsoft.com
15

16. Images in WordPress
*Legal/Ethical
Considerations
*Finding Images
*Images and SEO
HOT AIR BALLOONS INFLATING
© Alptraum | Dreamstime.com
16

17. July 28th, 2012
In the Eye of the Beholder:
Imagery in Wordpress
Presented By
Jennifer Ramsey