Learn how we can sell your home with your best terms in mind. We are the top 20% of agents at Keller Williams Intown and want to help you with one of the most important transactions that you will ever make.

1. Bedgood&Assoc.
Real Estate Group
Essential Marketing Strategy
Consistent | Available | Professional

2. Each day begins and ends with one goal in mind: to expert-
ly assist my clients so that they can complete what will
probably be one the most important and expensive deci-
sions of their life...buying or selling their home.
For Sellers, I consistently seek out the most innovative and
forward thinking tools in order to expose my listings to the
greatest number of potential buyers. I am determined to
sell as quickly as possible, for the best terms possible, and
for as little stress to my clients as possible.
For Buyers, I employ proven and successful strategies to be
sure that my clients' offer is accepted first and fast. I apply
the best negotiating techniques available.
You are the most important part of my business day and I
am determined to do what it takes to make you feel empow-
ered to make the most intelligent decision possible.
I only plan for one thing, Our Success.

3. About William
As a Georgia native, William grew up submersed in a wide
array of architectural style and design. From the classically
Georgian homes in Savannah to the sleek modern high rises
in Atlanta, he has spent the last 14 years building a wealth of
knowledge as a Realtor and design enthusiast.
As a resident of Atlanta, he has watched as our city has
changed and grown. He is BeltLine Property specialist, and
an expert on each pocket neighborhood within Atlanta.
As your Realtor, William supports you through the closing,
and beyond. He applies proven strategies to get your offer
accepted and utilizes innovative marketing plans to sell your
home with your best terms in mind.
William Bedgood
Bedgood&Associates Real Estate Group
Founder/Owner

4. About Jesse
Jesse was born and raised in Georgia. After graduat-
ing from Georgia Southern University, he spent sever-
al years travelling and working abroad. Now returning
back to his roots in Atlanta, he has joined the
Bedgood&Associates team to combine his passion for
both real estate and marketing.
Jesse Loughman
Bedgood&Associates Real Estate Group
Executive Assistant

5. 14 Years
7 Years
William Bedgood has 14 Years in the
Real Estate Industry
The typical agent has only 7 years of
experience
Our Success

6. Our Success
We understand that selling your home can be stressful. We are here to help
you navigate, negotiate, and reach your bottom line. We have outperformed
the Atlanta region in List Price against final Sale Price, averaging 3%
more than our competitors.
*Data from Zillow.com
98.4% of List/Sales Price
AtlantaAverage*
95.3% of List/Sales Price
Bedgood&Associates

7. Our Success
On average, Bedgood &Assoc. goes from listing to under
contract 66 days faster than the average house on the
market in Atlanta.*
*Data from Zillow.com

8. Our Success

9. “William is a needle in the haystack. He treats his clients
with utmost professionalism and respect. I have used
him as both a buyers agent and a sellers agent and both
time he has saved me thousands of dollars…”
- Johnny, Juniper Street
“He keeps his finger on the pulse of the city and really
knows the intown market! William is a great realtor and
helped put us in the condo of our dreams!”
- Ben & Kelby, Myrtle Street
Testimonials
“William's work ethic and willingness to go WAY above and beyond make him the only
choice in the Atlanta real estate market. William is honest, patient, incredibly kind and
one of the friendliest individuals I have ever met. I would wholeheartedly recommend
William Bedgood to anyone considering buying or selling a home in the Atlanta area. I
guarantee that you will not be disappointed!”
- Jennifer, Juniper Street

10. “ My first-time home buying experience a great one, but perhaps
the highest words of recommendation I can offer are these: when I
eventually sell this home and move onto the next one, there is no
question in my mind that I will rely on William to find the perfect
buyer for my place, and the next perfect place for me.”
- Cooper, North Ave.
“William is a true professional, extremely knowledgeable about the housing market,
well versed in the areas of town, and very easy to work with. I highly recommend
using him.”
- Tim, Citadel Drive, Dekalb County
Testimonials
“He was outstanding in communicating with me during the whole process. The years of
experience in the real estate industry show with his knowledge. I highly recom-
mend using him for any home you would like to purchase.”
- Chance, Center Pointe Circle

11. Selling Your Home
Want to beat the Atlanta market?
We have the tools and the expertise necessary to sell your home
quickly and in your favor.
We consistently outperform the Atlanta market and have utilized this
technique for over $4,000,000 in net listings and sales for 2014.
This presentation will show
you why we rank among the
top 20% in sales at Keller
Williams Realty Intown
Atlanta.

12. Price
There is common misconception is that the agent sets the price and because of this
many sellers are tempted to list their home with the agent who quotes the highest
price. Although the high number is tempting for most sellers, unfortunately many
homes never get to the closing table. One thing to remember is that the agent, seller,
nor set the price of your home; that is done by the market. Pricing your home to
reflect the market is the most effective way to ensure a successful sale.
No amount of marketing can sell an overpriced home.

13. Appraisal
The most effective method of pricing your home is to have a professional
appraisal. Benefits of having a professional appraisal:
 A trained third party professional will give you an opinion of the market value of your home.
 You are positioned to quickly recognize and respond to a market offer.
 If you are challenged by a low lender’s appraisal of your home once you are under contract,
you are able to position yourself to challenge that appraisal leaning into maintaining your
higher contract price. A lender will consider a well-known appraisers valuation - they will not
consider an estimate provided by a real estate agent.
 In Real Estate time is critical. By listing your home at close to fair market value, you can utilize
the first few critical weeks in the listing and marketing process. Because the agent would then
be reluctant to suggest a price reduction early in the marketing process, you lose valuable time.

14. Condition
The old adage goes: “An ounce of prevention can save a pound of cure”.
And when it comes to your home, even small repairs and staging can pay dividends at the
closing table. We want buyers to focus on how they would live in your home not what they
would have to repair. Discovering and repairing problems early in the marketing process
places you in control, eliminating the stress of making repairs on the buyer’s
schedule. Having your house in move-in condition also helps you avoid
delays to closing and demonstrates to buyers, agents and the buyer’s home
inspector that your house has been very well maintained.
Additionally, your house will stand out from the competition as a better
value and command a higher price. We will also recommend trustworthy, professional con-
tractors to address any repairs that are needed. You have the ability to command a high-
er asking price, and substantiate it, when your home is in top condition.

15. 63% Buyer would pay for a house that
was move-in ready.
In a recent poll 87% of respondents said that
home presentation makes a difference in
most sales.

16. Condition
HOME STAGING
Now that the home has been inspected and any repairs that are necessary
have been made, we will shift the focus to the staging of your home. As we
know, first impressions are important and creating a environment that sets
the scene for a buyer to imagine themselves in the home is crucial. Staging is
positioning the home to appeal to the psychological needs of buyers by creat-
ing a series of impressions that build an emotional connection to help buyers
imagine living in the home.
Well staged homes look
better, photograph better,
show better and sell
faster than non-staged
homes.

17. Having been in the industry for over 14
years, we have fine tuned and expanded
on what it takes to sell your home under
the best terms possible.
Bedgood&Associates use a multi-tier,
4 part marketing platform:
 Online Presence
 Branding Your Home
 Social Media Outreach
 Quality Customer Care
Marketing

18. Branding Your Home
 We employ professional photography to
showcase your property. This is the most im-
portant step in encouraging other agents to
suggest your home to potential buyers, and to
compel a buyer to ask to see your home.
 Your property information and custom pho-
tography will be entered into GAMLS and
FMLS. These listing services will notify hun-
dreds of local real estate agents that your
property is ready to be shown.
 If your property allows signage, then a post
sign will be installed with our contact in-
formation.

19. Our Facebook property list-
ings have often been viewed
up to 15,000 times by local,
interested, potential buyers.
Social Media Outreach

20. Social Media Outreach
1. We host an Instagram account which will feature your prop-
erty, reaching potentially thousands of potential buyers.
2. We maintain a LinkedIn profile with over 500+ connec-
tions whom we regularly share my listings with.
3. We host a Pinterest account which is solely for the purpose
of attracting other professionals who share a common interest
in housing, architecture, and design. This also gives us yet an-
other avenue to directly advertise your home.

21. Online Presence
Your Home will be propagated out to hundreds of sites including:

22. Customer Care
As Realtors with Keller Williams Realty, we utilize
electronic document preparation and electronic docu-
ment signatures to expedite all aspects of the contract
process, saving you valuable time.
Bedgood&Associates provides a full list of vetted,
trusted, local, vendors which a seller or a buyer
can take advantage of.

23. Keller Williams

24. Thank you for taking the time to review our prelisting
presentation. Call us today to find out how you can implement
our proven Essential Marketing Strategy to outperform the
Intown Atlanta Real Estate market.
We look forward to working with you and delivering the best
customer experience with YOU mind.

25. 621 North Ave NE
Suite #C-50
C. 912-412-5517
williambedgood@gmail.com
www.WilliamBedgood.com
William Bedgood
Bedgood&Associates Real Estate Group
Founder/Owner
To give real service you must add something which
cannot be bought or measured with money, and
that is sincerity and integrity.
- Douglas Adams