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Naveed Mohammed
 The top 5 films are The Dark Knight, Spiderman 3, Iron man, Spiderman and X-
Men The Last Stand. These films were the most successful for a number of reason,
one of the main reasons for this would be the fact that the superhero’s in these
films are the most popular. This is down to the fact they have cartoon series and a
lot of merchandise, in all 5 films there is a lot of use of special effects, sounds and
mise-en-scene used to enhance the experience for the viewers. The trailers to these
films grasp the attention of the viewer, they not only attract superhero film
enthusiasts but customers that aren’t hard core fans of the superhero genre. I know
this as I myself aren’t such a big fan of superhero films, I viewed these trailers and
wanted to watch the films. These films are aimed at a younger audience that will
go to the cinema to watch them =, to an audience that will be interested by them.
 Marvels The Avengers/Iron Man 3/ The Wolverine– I believe the target the target
audience for these films will be people who are fans of the marvel characters and
superheroes, the audience will be superhero enthusiasts. The target audience will
also be people who enjoy films packed with lots of action and special effects
 These films will be successful in finding an audience as they are
following previous movies that were very successful , what this
means is that viewers will be expecting the same great quality and
will want to go to watch the movies.
 The Avengers is going to be the first movie of the summer out of
the three, therefore customers will want to watch it. If it lives up to
expectations then the audience will be optimistic about the other
two films. They will be expecting them to be just as good or even
better.
 Another reason these films will be successful in obtaining an
audience is the star appeal, famous actors such as Robert Downey
Jr are a part of the cast.
 Star directors are stars for a reason, they have a reputation for making the
best quality movies. A star director will help a film to be more successful
as viewers will already know who they are and may have watched
previous films directed by them. If the previous films and critics have a
good lasting impression on the viewers they will be more likely to go and
watch new releases. This will result in gaining a bigger audience and
generating more profit. A star director will also have more experience,
they will have the experience to know how to improve the film.
 Star actors help to sell the film, viewers are more likely to watch a film
that consists of famous actors they know or they are fans of. Star actors
create greater expectations from the viewer, this makes the viewer want
to go and watch the film.
 After carrying out the task with the group I gathered a few
findings…
1. The audience enjoy the story line to the films, how the story builds
up to a point where the superhero uses their powers for good.
2. The fact that these films are packed with a lot of action and are
very entertaining to watch
3. The audience also like a story that will keep them engaged and
interested, they like how the films are attention grabbing.
4. Another thing like is all the special effects used which make the
movie much more interesting and the whole experience more
enjoyable
 After a discussion with the group we came up with a number of
things disliked…
1. Sometimes the build up to an event can be too long, this can then
bore the audience who will lose interest
2. The fact that the plot or story line of the films can be similar so the
audience can guess what’s coming next
3. The story lines can sometimes be too unrealistic, the audience
want to be able to relate to the film
4. Superhero films always have a good ending where good triumphs
over evil, as the story goes on the audience can guess how it is
going to end. This can ruin the whole experience.
 For this task I chose Jafar and Dan I asked them to talk about superhero
films they like.
 The films Jafar chose were Spider-man and Captain America
1. He explained to me that he enjoyed both of these films, he enjoyed the
story lines and the action that took place.
2. I also found out that he prefers Spider-man over Captain America. This
was because he is a fan of Spider-man, he explained to me that he didn’t
really know much about Captain America as he is not as popular as
Spider-man.
3. he made me aware that he feels Spider-man is promoted a lot more
through the cartoon series and merchandising e.g. toys.
 The films that Dan chose were superman and batman
1. Dan told me that he enjoyed both of these films, he likes the
special effects used in them and the story lines
2. He feels that films like Batman, Superman, spider-man are more
likely to be popular than films such as Thor
3. This is because these characters are more available to the viewers
through cartoons, games and merchandising
4. He is personally a big fan of the superhero genre, therefor is
always going to watch the movies. He enjoyed the cartoons and is
know enjoying the cinematic experience

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Nav audience research

  • 2.  The top 5 films are The Dark Knight, Spiderman 3, Iron man, Spiderman and X- Men The Last Stand. These films were the most successful for a number of reason, one of the main reasons for this would be the fact that the superhero’s in these films are the most popular. This is down to the fact they have cartoon series and a lot of merchandise, in all 5 films there is a lot of use of special effects, sounds and mise-en-scene used to enhance the experience for the viewers. The trailers to these films grasp the attention of the viewer, they not only attract superhero film enthusiasts but customers that aren’t hard core fans of the superhero genre. I know this as I myself aren’t such a big fan of superhero films, I viewed these trailers and wanted to watch the films. These films are aimed at a younger audience that will go to the cinema to watch them =, to an audience that will be interested by them.  Marvels The Avengers/Iron Man 3/ The Wolverine– I believe the target the target audience for these films will be people who are fans of the marvel characters and superheroes, the audience will be superhero enthusiasts. The target audience will also be people who enjoy films packed with lots of action and special effects
  • 3.  These films will be successful in finding an audience as they are following previous movies that were very successful , what this means is that viewers will be expecting the same great quality and will want to go to watch the movies.  The Avengers is going to be the first movie of the summer out of the three, therefore customers will want to watch it. If it lives up to expectations then the audience will be optimistic about the other two films. They will be expecting them to be just as good or even better.  Another reason these films will be successful in obtaining an audience is the star appeal, famous actors such as Robert Downey Jr are a part of the cast.
  • 4.  Star directors are stars for a reason, they have a reputation for making the best quality movies. A star director will help a film to be more successful as viewers will already know who they are and may have watched previous films directed by them. If the previous films and critics have a good lasting impression on the viewers they will be more likely to go and watch new releases. This will result in gaining a bigger audience and generating more profit. A star director will also have more experience, they will have the experience to know how to improve the film.  Star actors help to sell the film, viewers are more likely to watch a film that consists of famous actors they know or they are fans of. Star actors create greater expectations from the viewer, this makes the viewer want to go and watch the film.
  • 5.  After carrying out the task with the group I gathered a few findings… 1. The audience enjoy the story line to the films, how the story builds up to a point where the superhero uses their powers for good. 2. The fact that these films are packed with a lot of action and are very entertaining to watch 3. The audience also like a story that will keep them engaged and interested, they like how the films are attention grabbing. 4. Another thing like is all the special effects used which make the movie much more interesting and the whole experience more enjoyable
  • 6.  After a discussion with the group we came up with a number of things disliked… 1. Sometimes the build up to an event can be too long, this can then bore the audience who will lose interest 2. The fact that the plot or story line of the films can be similar so the audience can guess what’s coming next 3. The story lines can sometimes be too unrealistic, the audience want to be able to relate to the film 4. Superhero films always have a good ending where good triumphs over evil, as the story goes on the audience can guess how it is going to end. This can ruin the whole experience.
  • 7.  For this task I chose Jafar and Dan I asked them to talk about superhero films they like.  The films Jafar chose were Spider-man and Captain America 1. He explained to me that he enjoyed both of these films, he enjoyed the story lines and the action that took place. 2. I also found out that he prefers Spider-man over Captain America. This was because he is a fan of Spider-man, he explained to me that he didn’t really know much about Captain America as he is not as popular as Spider-man. 3. he made me aware that he feels Spider-man is promoted a lot more through the cartoon series and merchandising e.g. toys.
  • 8.  The films that Dan chose were superman and batman 1. Dan told me that he enjoyed both of these films, he likes the special effects used in them and the story lines 2. He feels that films like Batman, Superman, spider-man are more likely to be popular than films such as Thor 3. This is because these characters are more available to the viewers through cartoons, games and merchandising 4. He is personally a big fan of the superhero genre, therefor is always going to watch the movies. He enjoyed the cartoons and is know enjoying the cinematic experience