1. Audience Research
By Nadine Mapunzamoyo

2. Secondary Research
• 1. Some of the top movies in the top 15 in the
chart have been successful at attracting
audiences because they are superhero movies,
they are traditionally meant to be a blend of
education and entertainment, and superhero
films tend heavily toward the last part. These
movies tend to be inspirations of action,
stunts and excitement. Watching a superhero
movie is a great chance to relax and not think
about stress or difficult things in your life.
• Moreover, most superheroes serve as a hope-
inspiring figure, an image of someone who
can save us all from dark and difficult times.
Superhero movies promote the ideas of peace,
safety and freedom.
• Superhero movies are many things to many
people. To comic book lovers, they are the
realization of their favourite worlds. To those
feeling the stress of economic, personal, or
national problems, they are a welcome escape
for a few hours.

3. Target Audience (Upcoming releases)
• 2. Amazing Spider Man
• (i) This movie is mainly made for kids.
Most children love Spiderman and the
movie industry is likely to make more
money through targeting young children.
They will sell much more merchandise
like Spiderman skateboards, toys, pyjamas
etc.
• Thor 2
• The target audience for Thor two is for comic
book lovers Thor is a comic book film. Every
comic book adaptation has an advantage
over other competitors because the fan
base is generally already massive.Thor
also features quality stars such as
Anthony Hopkins and Natalie Portman
who stared in big movies like Star wars
and The Black Swan, which were a hits
in many worldwide countries.

4. Star actors and directors play a very big role in helping
superhero films to be successful because they have a
powerful influence. Stars seem to relate to with the
audience. Famous actors seem to generate higher
revenues and promising project which are likely to please
the audience. Star Actors and directors also have the
power to manipulate our feelings and emotions.. A good
actor in a super hero movie can draw us into the world of
the playwright and make us laugh or cry. Superhero
movies cast actors into roles that define their public roles.
A good actor makes the movie. Staring good actor
determines how the good the superhero is going to be in
the movie. A big budget movie with a bad actor can fail.
Similarly, a blockbuster movie like superhero movies,
with a good actor and director can be a great watch. Here
are some of the most famous actors and directors from
superhero movies.

5. The article believes ‘The Dark Knight Rises’ ‘The Avengers’ and ‘The Amazing
Spiderman’ will be successful in finding audiences because one the third in a trilogy,
another being the accumulation of a series of successful movies based on popular
characters, and the third being a reboot of a hugely popular film franchise with a new
director and cast. All the movies are opening with huge amounts of money and they are
all going to be released in summer therefore the are going to be a huge success as many
people are out of school and work.
The Dark Knight have had more theatres to be opened and one can expect there's
been enough of an increase in ticket prices to help contribute to a much bigger
opening. All three of the summer's superhero movies should open in over 4,000
theatres and have the benefit of being in improved formats like IMAX. Even without a
3D ticket bump, The Dark Knight Rises should set a new opening weekend record
when it opens, probably somewhere between $170 and 175 million. The Amazing
Spider-Man will have the disadvantage of opening earlier in the week, it is targeted
still to bring in $80 to 85 million over its first three-day weekend after making $75 to
80 million on Tuesday to Thursday .

6. Primary Research 2
• I discussed with a small group about what they like/dislike
about the superhero genre, it's characters and it’s storyline