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Audience Research
        By Jaisal Patel 13/11
   Secondary research is Desk Research that
    can be gathered externally, in this case I
    used BBC, Long Distance Box office, and
    other Internet Based Websites




Secondary Research
   The dark Knight- $533 million dollars -
   Spiderman - $403 million dollars
   Ironman - $318 million dollars
   The Incredible - $261 million dollars
   Batman - $251 million dollars

   Clearly I can identify that each of these films have made a
    significantly wide amount of profit, I suggest this was down
    to the extensive range of special effects and could be down
    to the use of different media platforms it was produced on.
    All films were put out on DVD and VCR soon after there
    release dates. Furthermore the films were then send to
    PlayStation and X-box which allowed an increase in
    revenues.



Why The Top 5 Films are so
successful?
 My understanding of why superhero films
  are so successful is due to the vast
  amount of people in ordinary life visualise
  the life of those out of the extraordinary.
 Another Key reason why the films are so
  successful is due to the main actors, such
  as Christian Bale and Nicolas Cage who
  are well known which boost customer
  awareness.

Why are Superhero Films so
Successful?
   Spiderman a cult hero superhero figure
    was first introduced into the marvel comic
    to gather the younger audiences this then
    progressed and when the film appeared to
    the screens in the 20th century many of
    the older generation seem to be attached
    to the moving’s and findings of this
    superhero character.




What audiences do they attract?
   Primary Research is a Marketing
    Technique used to gather Field Research,
    This can be done through questionnaires,
    surveys or through Focus Group.




Primary Research
 Stimulating
 Interesting/Supernatural/Weird
 Eye-catching
 Variation of Special Effects
 Persuasive Advertising
(These Key words where gathered from a
focus group of young males/females when
asked the question – What do you like
about Superheroes)
What we Like about Superhero
films from Conventions, Narratives
and Characters?
   Fake
   Unrealistic
   Out of the Ordinary
   Love story like Films
   Stereotypical protagonist
   (These Key words where gathered from a
    focus group of young males/females when
    asked the question – What do you dislike
    about Superheroes)
What we dislike about Superhero
films from Conventions, Narratives
and Characters?
   “Yohann Lovell”- In my
    Viewings of both of the
    films the one that
    captures that key
    moment is Spiderman.
    This is because the
    narrative is portraying
    torment over energy,
    The character Spider-
    Man is a good-quality,
    highly-entertaining
    action figure who
    responds emotionally
    through love.




Spiderman/Superman
   “Steph Pawar”- From the film I watched
    on Saturday, Superman seemed to
    returns with the right mix of seriousness
    and humour to endeavour the audience to
    an action packed, love/hate relationship
    with miraculous uses od special
    performance.




Superman/Spiderman
Go on Google and type in blogger.com




“Spiderman 2002” Trailer

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Audience research jaisal patel

  • 1. Audience Research By Jaisal Patel 13/11
  • 2. Secondary research is Desk Research that can be gathered externally, in this case I used BBC, Long Distance Box office, and other Internet Based Websites Secondary Research
  • 3. The dark Knight- $533 million dollars -  Spiderman - $403 million dollars  Ironman - $318 million dollars  The Incredible - $261 million dollars  Batman - $251 million dollars  Clearly I can identify that each of these films have made a significantly wide amount of profit, I suggest this was down to the extensive range of special effects and could be down to the use of different media platforms it was produced on. All films were put out on DVD and VCR soon after there release dates. Furthermore the films were then send to PlayStation and X-box which allowed an increase in revenues. Why The Top 5 Films are so successful?
  • 4.  My understanding of why superhero films are so successful is due to the vast amount of people in ordinary life visualise the life of those out of the extraordinary.  Another Key reason why the films are so successful is due to the main actors, such as Christian Bale and Nicolas Cage who are well known which boost customer awareness. Why are Superhero Films so Successful?
  • 5. Spiderman a cult hero superhero figure was first introduced into the marvel comic to gather the younger audiences this then progressed and when the film appeared to the screens in the 20th century many of the older generation seem to be attached to the moving’s and findings of this superhero character. What audiences do they attract?
  • 6. Primary Research is a Marketing Technique used to gather Field Research, This can be done through questionnaires, surveys or through Focus Group. Primary Research
  • 7.  Stimulating  Interesting/Supernatural/Weird  Eye-catching  Variation of Special Effects  Persuasive Advertising (These Key words where gathered from a focus group of young males/females when asked the question – What do you like about Superheroes) What we Like about Superhero films from Conventions, Narratives and Characters?
  • 8. Fake  Unrealistic  Out of the Ordinary  Love story like Films  Stereotypical protagonist  (These Key words where gathered from a focus group of young males/females when asked the question – What do you dislike about Superheroes) What we dislike about Superhero films from Conventions, Narratives and Characters?
  • 9. “Yohann Lovell”- In my Viewings of both of the films the one that captures that key moment is Spiderman. This is because the narrative is portraying torment over energy, The character Spider- Man is a good-quality, highly-entertaining action figure who responds emotionally through love. Spiderman/Superman
  • 10. “Steph Pawar”- From the film I watched on Saturday, Superman seemed to returns with the right mix of seriousness and humour to endeavour the audience to an action packed, love/hate relationship with miraculous uses od special performance. Superman/Spiderman
  • 11. Go on Google and type in blogger.com “Spiderman 2002” Trailer