A quick overview on how to leverage Cost Per Action within the affiliate marketing space. Perfect for marketers and CMOs who are looking to learn new marketing strategies. Pocketsquaremedia.co

1. Affiliate Marketing Guide
By: Wayne Chen
© 2012 -2013 Wayne Chen Wayne @PocketSquareMedia.co

2.  Cost Per Action (CPA)
 Type of marketing that involves you generating
leads for companies and in return you get a cut of
the lead.
© 2012 -2013 Wayne Chen Wayne @PocketSquareMedia.co

3.  Generate traffic from
one or more of your
source which you can
direct users to an offer
 Free trials
 Free gifts
 Member rewards
 Requires user opt-in
before payment
 Collect contact
information
© 2012 -2013 Wayne Chen Wayne @PocketSquareMedia.co

4.  Payment
 High competition : $20 -
$40
▪ Insurance companies
 Low competition: $1 - $8
▪ Blogs, Credit Cards
© 2012 -2013 Wayne Chen Wayne @PocketSquareMedia.co

5. 1. Sign up with a trusted affiliate network
2. Identify method to drive traffic
3. Acquire and embed affiliate link
4. Drive user traffic to link
© 2012 -2013 Wayne Chen Wayne @PocketSquareMedia.co

6.  Signing up makes you
a publisher
 You publish ads on sites
and search engines
using Pay-Per-Click
adverting
© 2012 -2013 Wayne Chen Wayne @PocketSquareMedia.co

7.  Large networks
 Neverblue
 Maxbounty
 Copeac
 ClickBooth
 Convert2Media
 Commission Junction
 Rakuten
 And etc
© 2012 -2013 Wayne Chen Wayne @PocketSquareMedia.co

8.  Signing up with an
affiliate network sounds
easy but there is a way
of doing it that will
ensure that you have a
better chance of getting
accepted.
 Strict acceptance criteria
 You need to show them
that you have the
knowledge and the ability
to drive traffic to them.
© 2012 -2013 Wayne Chen Wayne @PocketSquareMedia.co

9.  Admit you are new to CPA
 Mention you are learning
the trade
 Discuss the methods you
will be using to drive traffic
to the offers
 State your niches
(verticals)
 Business & marketing
opportunities
 Submit and follow up
 Call the affiliate network
 (10-20 minutes)
 Show enthusiasm
© 2012 -2013 Wayne Chen Wayne @PocketSquareMedia.co

10.  Buy Links or Entire Channels on YouTube
 Add a link to the offer in the video description
 Create Facebook groups with catchy titles that are based
around a solution to a problem, or are based around a
product.
 For example you could create a group called
 iPhone 5 Is Great! Link to offer(s)
 Using Facebook ads to promote your offer
 Create blogs reviewing several offers in the same niche
 Weight Loss and linking to different offers
 Break-even & Profit Tip
 Must follow through and try it out long enough to break even
© 2012 -2013 Wayne Chen Wayne @PocketSquareMedia.co

11. Contact information
 Wayne Chen
 Wayne@PocketSquareMedia.co
 www.PocketSquareMedia.co
© 2012 -2013 Wayne Chen Wayne @PocketSquareMedia.co