The document is a presentation about integrating social and business value through the Sustainable Development Goals (SDGs) from an organization called the CSR Training Institute. It outlines that increasing pressure from society has led businesses to respond by creating social value in addition to profits. It introduces the SDGs as a framework to integrate social, environmental and business interests and provides case studies on how companies have aligned with the SDGs. It also briefly discusses approaches to measuring social impact.

1. ©2017 CSR Training Institute
Investing for Impact
Presented by
Wayne Dunn & Laurel Sabur
CSR Training Institute
wayne@csrtraininginstitute.com
laurel@csrtraininginstitute.com
Eden Gardens Resort
January 27th, 2017
Kingston, Jamaica
Integrating social and business
value through the SDGs
From CSR to Social Stock Exchange

2. ©2017 CSR Training Institute
Program Outline
•World changed – increasing pressure
on business to create social value
•How business responded
•Framework for integrating business,
social and environmental interests
•Case study/group work on SDGs and
business
•Primer on measuring social impact

3. ©2017 CSR Training Institute
Who/What is
• Canadian based with global delivery
(focus on Gulf Region and Africa)
• Global faculty team of 45+ professionals
and experts
• Trained hundreds of executives, leaders
and practitioners in CSR Strategy and
Practice
• Focus on CSR strategy, Value Creation
and Impact
• Public programs and customized
corporate and organizational programs
• Consulting and strategic assignments
• National/regional partnerships in
Ghana, Greece, UAE, Zambia, East
Africa, India
• Upcoming programs in Dubai, Africa and
globally
• Newsletter & Updates http://bit.ly/CSR-SignUp
Wayne Dunn
• Founder & President of CSR Training Institute
• Start-up CEO (raised $20+mm capital)
• Master of Science in Management, Stanford Business
School
• Stanford University Sloan Fellow
• Former Professor of Practice in CSR, McGill University
• Chairman of Ta’atheer 2016, MENA CSR & Social
Impact Summit
• 25+ years of practical CSR experience (40+ countries,
every continent, public and private sector
• 10+ years of CSR training
• Extensive writings on CSR
• Frequent speaker at events worldwide
• Numerous awards (1st private sector winner of World
Bank Development Innovation Award, Stanford Case
Study, etc.)
• Advisor to corporations, governments, NGOs and
international organizations worldwide
• Consulted across industries, geographies and sectors
on CSR, sustainability, strategy and operations

4. ©2017 CSR Training Institute
Who/What is
Laurel Sabur
• 10 + years Investment Banking
Professional
• Impact Investment and Social
Impact Evaluator Consultant
• Consultant to NGO’s,
Corporations and Governments
• Masters of Science , Applied
Mathematics in Finance
• Bachelors of Science , Actuarial
Science
• Certificate, Community Economic
Development
• Jamaican-Canadian

5. ©2017 CSR Training Institute
Caution: Language is
‘under development’
• Corporate Social Responsibility (CSR)
• Sustainability
• Corporate Responsibility
• Social Responsibility
• Environment, Social and Governance
(ESG)
• Shared Value
• Social License
• ????

6. ©2017 CSR Training Institute
The world changed
• Isolated world gave more power and
influence to large institutions (government,
business, etc.)
• More focus on local issues, standards and
expectations
• Globalized inter-connected world
• Emerging global standards and norms
• Increased democratization of power and
influence
• Anywhere is everywhere

7. ©2017 CSR Training Institute
Echo Chamber of Social Media

8. ©2017 CSR Training Institute
Sustainability Investing/Indexes
* Morgan Stanley Institute for Sustainable Investing

9. ©2017 CSR Training Institute
Increasing societal expectations
and influence
0
50
100
150
200
250
300
1975 1980 1985 1990 1995 2000 2005 2010 2015
SocietalExpectations&Influence
Applies to organizations of all
types, but especially business
*directionally indicative data derived from SWAG analysis
Miss expectations.
Prepare to be punished.

10. ©2017 CSR Training Institute
Social value imperative
applies across industry, sector & geography

11. ©2017 CSR Training Institute
Evolution of CSR
• Beads & Trinkets Era:
Throw money at social
issues
• Zero Sum: Philanthropy
& Charity
• Value Optimization:
Strategic CSR:
Integrating social,
business and
environmental value

12. ©2017 CSR Training Institute

13. ©2017 CSR Training Institute
CSR = Value
for shareholders and society
CSR is more than charity and philanthropy
It is NOT simply about organizations giving to society
Corporate Social Responsibility is about creating business
value AND social value. About aligning and balancing
shareholder, societal and environmental interests.
Effective CSR balances the interests of shareholders, society
and the planet, making stronger and more sustainable

14. ©2017 CSR Training Institute
CSR Value Analysis
• Identifying business value is generally
reasonably straightforward and universal
• Social and environmental value analysis
can be more difficult
• Need a robust framework and qualitative
metrics that can be understood and
accepted by majority of stakeholders

15. ©2017 CSR Training Institute
Adopted
unanimously by
the United
Nations in a
Special Assembly
September 2015
Sustainable Development Goals

16. ©2017 CSR Training Institute
What are the SDGs

17. ©2017 CSR Training Institute

18. ©2017 CSR Training Institute
Jamaica’s commitment to SDGs

19. ©2017 CSR Training Institute
Part of Apple’s Response

20. ©2017 CSR Training Institute
Apple and the SDGs
from the video only
1. No Poverty
2. Zero Hunger
3. Good health & well-being
4. Quality education
5. Gender equality
6. Clean water & sanitation
7. Affordable & clean
energy
8. Decent work & economic
growth
9. Industry, innovation &
infrastructure
10.Reduced inequalities
11.Sustainable cities &
communities
12.Responsible production &
consumption
13.Climate action
14.Life below water
15.Life on land
16.Peace, justice & strong
institutions
17.Partnerships for the goals
Did Apple impact any SDGs

21. ©2017 CSR Training Institute
SDG & Business Impact
Guinness Ghana Video

22. ©2017 CSR Training Institute
Guinness Ghana impact
on the SDGs
1. No Poverty
2. Zero Hunger
3. Good health & well-being
4. Quality education
5. Gender equality
6. Clean water & sanitation
7. Affordable & clean
energy
8. Decent work & economic
growth
9. Industry, innovation &
infrastructure
10.Reduced inequalities
11.Sustainable cities &
communities
12.Responsible production &
consumption
13.Climate action
14.Life below water
15.Life on land
16.Peace, justice & strong
institutions
17.Partnerships for the goals
Which SDGs did Guinness’ local sourcing impact

23. ©2017 CSR Training Institute
Guinness Ghana
Increasing local raw materials resulted in:
Reduced forex exposure / managing cost
Lower input costs (theoretically)
Provide value to communities
Provide differentiation in the marketplace
Provide connection with communities and
consumers
Support national and community economies
Provide framework for further community
investments
Overall brand and reputational capital value

24. ©2017 CSR Training Institute
Guinness Ghana
SDG framework aligned interests

25. ©2017 CSR Training Institute
SDG Analysis Frameworks
SDG alignment and engagement should be based on a
systematic and strategic analysis around value and fit.
No value | No sense doing anything
Some SDG Value and Fit Analysis Frameworks
• Current status
• Applicability to industry and operations
• Company’s ability to have an impact
• Importance to key stakeholders
• Value impact on business
• Local significance
• Other

26. ©2017 CSR Training Institute
…
…
The Sustainable Development Goals and Torex
17
Torex Business
& Activities
Goal 1 End poverty in all its formseverywhere   
Goal 2 End hunger, achieve food security and improved nutrition and promote sustainable agriculture  
Goal 3 Ensure healthy lives and promote well-being for all at all ages 
Goal 4 Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all   
Goal 5 Achieve gender equality and empower all women and girls 
Goal 6 Ensure availability and sustainable management of water and sanitation for all    
Goal 7 Ensure access to affordable, reliable, sustainable and modern energy for all  
Goal 8 Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all   
Goal 9 Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation 
Goal 10 Reduce inequality within and amongcountries 
Goal 11 Make cities and human settlements inclusive, safe, resilient andsustainable    
Goal 12 Ensure sustainable consumption and production patterns  
Goal 13 Take urgent action to combat climate change and itsimpacts*
Goal 14 Conserve and sustainably use the oceans, seas and marine resources for sustainabledevelopment
Goal 15
Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertifcation, and
halt and reverse land degradation and halt biodiversity loss   
Goal 16
Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective,
accountable and inclusive institutions at all levels 
Goal 17 Strengthen the means of implementation and revitalize the global partnership for sustainable development 
SDGImpactAreas
17 SDGs

27. ©2017 CSR Training Institute
…
…
SDG Impact Analysis (Current)
17
Business
& Activities
Goal 1 End poverty in all its formseverywhere
Goal 2 End hunger, achieve food security and improved nutrition and promote sustainable agriculture
Goal 3 Ensure healthy lives and promote well-being for all at all ages
Goal 4 Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
Goal 5 Achieve gender equality and empower all women and girls
Goal 6 Ensure availability and sustainable management of water and sanitation for all
Goal 7 Ensure access to affordable, reliable, sustainable and modern energy for all
Goal 8 Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
Goal 9 Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
Goal 10 Reduce inequality within and amongcountries
Goal 11 Make cities and human settlements inclusive, safe, resilient andsustainable
Goal 12 Ensure sustainable consumption and production patterns
Goal 13 Take urgent action to combat climate change and itsimpacts*
Goal 14 Conserve and sustainably use the oceans, seas and marine resources for sustainabledevelopment
Goal 15
Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertifcation, and
halt and reverse land degradation and halt biodiversity loss
Goal 16
Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective,
accountable and inclusive institutions at all levels
Goal 17 Strengthen the means of implementation and revitalize the global partnership for sustainable development
SDGImpactAreas
17 SDGs
Which of
the SDGs
does your
business
impact now

28. ©2017 CSR Training Institute
…
…
SDG Impact Analysis
(Strategic)
17
Business
& Activities
Goal 1 End poverty in all its formseverywhere
Goal 2 End hunger, achieve food security and improved nutrition and promote sustainable agriculture
Goal 3 Ensure healthy lives and promote well-being for all at all ages
Goal 4 Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
Goal 5 Achieve gender equality and empower all women and girls
Goal 6 Ensure availability and sustainable management of water and sanitation for all
Goal 7 Ensure access to affordable, reliable, sustainable and modern energy for all
Goal 8 Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
Goal 9 Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
Goal 10 Reduce inequality within and amongcountries
Goal 11 Make cities and human settlements inclusive, safe, resilient andsustainable
Goal 12 Ensure sustainable consumption and production patterns
Goal 13 Take urgent action to combat climate change and itsimpacts*
Goal 14 Conserve and sustainably use the oceans, seas and marine resources for sustainabledevelopment
Goal 15
Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertifcation, and
halt and reverse land degradation and halt biodiversity loss
Goal 16
Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective,
accountable and inclusive institutions at all levels
Goal 17 Strengthen the means of implementation and revitalize the global partnership for sustainable development
SDGImpactAreas
17 SDGs
Multi-dimensional
assessment of strategic
importance of each SDG
 Applicability to industry
and operations
 Company’s ability to have
an impact
 Importance to key
stakeholders
 Value impact on business
 Local significance
 Other

29. ©2017 CSR Training Institute
Business Case for SDG engagement
some value propositions
• Ease of communication – globally accepted framework
• Better social and business ROI
• Prioritize investment and impact areas
• Ability to attract partners and collaborators
• Government and regulatory agency relationships
• Stakeholder relationships
• Framework for Public/Private and NGO partnerships
• Objective criteria for engaging / not engaging
• Connects business directly to global development priorities
• Will becoming increasingly important around finance and risk areas
(Equator / IFC 2, etc.)
• Internal & external communications (simple and easy stories to tell)
• Helps to rationalize CSR strategy and programs

30. ©2017 CSR Training Institute
Measuring Social Impact
Why Measure Social Impact?
• Enrich the dialogue with stakeholders
• Enhance performance management
• Can supports SDG analysis
• Enhance attention to the social, economic and environmental value
created
• Risk Mitigation
Resource
Inputs
Business
/Program
Activity
Outcomes Impact
Impact Value Chain

31. ©2017 CSR Training Institute
Snapshot of
Measurement Approaches
IMPACT METHODS: Track outcomes while using outputs
to measure such outcomes. This supports correlation
analysis and helps to determine the real social value
created.
PROCESS METHODS: Assess the effectiveness and
efficiency of outputs , key variables and indicators. This
requires actively tracking outputs.
MONETIZATION METHODS: Applies dollar value to the
outcomes

32. ©2017 CSR Training Institute
Example
Monetization Approach
Training and job placement for marginalized group
Inputs : Time, Resources
Outputs : Up to 16 hours work experience per week, Updated CV,
Increased Skills and qualifications
Outcomes : Training and opportunity to move on, Improved recovery and
mental well-being, improved social networks
Indicators : Attendance, Increased earning potential, medical costs
saved,
Financial proxies: reduction in hospitalisation , secondary mental health
services

33. ©2017 CSR Training Institute
The future is now

34. ©2017 CSR Training Institute
Summary
•World changed – increasing pressure
on business to create social value
•How business responded
•Framework for integrating business,
social and environmental interests
•Case study/group work on SDGs and
business
•Primer on measuring social impact

35. ©2017 CSR Training Institute
CSR and Value: Levis Strauss

36. ©2017 CSR Training Institute
Wayne Dunn
President & Founder, CSR Training Institute
Former Professor of Practice in CSR, McGill University
wayne@csrtraininginstitute.com
www.csrtraininginstitute.com
WhatsApp +1.250.701.6088
Thank you for listening
Questions & Follow-up