The document advertises Equinox Portal, a service that helps antique dealers display and market their inventory online. It describes the problems antique dealers face in photographing and listing large inventories. Equinox Portal offers a solution where they handle all aspects of uploading inventory to a custom catalog website. This includes photographing, listing, site management, marketing, customer service and reporting to help dealers find new customers with minimal effort. It provides an example of how the service has helped increase online visibility and inquiries for dealers at the Manhattan Antiques and Art Center.

1. Take Your Inventory
Online
With Equinox Portal for Antique Dealers
Equinox Portal by Waverly Hicks Ltd. Call 718.965.1036 Email gordon@waverlyhicks.com

2. You
• An art and antiques dealer
with a large, constantly
evolving inventory that
you wish you could display
(but not necessarily sell) on
the web
Equinox Portal by Waverly Hicks Ltd. Call 718.965.1036 Email gordon@waverlyhicks.com

3. Problem
• You don’t have the resources
to photograph, list, and
upload your inventory into a
website in a timely manner--
and even if you did, handling
the resulting emails could be
overwhelming.
Equinox Portal by Waverly Hicks Ltd. Call 718.965.1036 Email gordon@waverlyhicks.com

4. Solution
• Use our Equinox Portal
server, customized for
Antique and Art catalogs, to
make web production a
snap.
• Use our experienced NYC
staff to eliminate the
headaches of shooting,
cataloging, and uploading.
Equinox Portal by Waverly Hicks Ltd. Call 718.965.1036 Email gordon@waverlyhicks.com

5. Site Management
• Our team can photograph, catalog and publish your
inventory into your very own custom catalog site.
• We bring our own studio and equipment. We handle all
post processing to put your inventory in the best light
possible.
Equinox Portal by Waverly Hicks Ltd. Call 718.965.1036 Email gordon@waverlyhicks.com

6. Site Marketing
• We can seamlessly publicize
your inventory through
Facebook, Twitter, and
Web Advertising.
• We can create a news and
events blog for you,
including all editorial.
• We optimize your inventory
web pages so deep links
perform well in search.
Equinox Portal by Waverly Hicks Ltd. Call 718.965.1036 Email gordon@waverlyhicks.com

7. Customer Service
• We can triage and reply to
email inquiries on your
behalf!
• Spend minutes a day instead
of hours dealing with new
customers.
Equinox Portal by Waverly Hicks Ltd. Call 718.965.1036 Email gordon@waverlyhicks.com

8. Results
• Our reports give you
clear decision making
tools.
• Your web presence
becomes a powerful
marketing engine
with a minimum of effort.
• Find new customers
and sales channels
without risk.
Equinox Portal by Waverly Hicks Ltd. Call 718.965.1036 Email gordon@waverlyhicks.com

9. Waverly Hicks Ltd.
• Waverly Hicks, established 2003, already
does this work for more than 50 dealers in the
Manhattan Art and Antiques Center.
• We understand the quirks of the industry.
• Our process is efficient and affordable.
• Our people are easy to deal with.
Equinox Portal by Waverly Hicks Ltd. Call 718.965.1036 Email gordon@waverlyhicks.com

10. Case Study
• Visit the the-maac.com
• Google “Antiques” - the MAAC
is routinely #1 or 2
• Google “Ivory and Silver
Tankard” or “Jacques Adnet
Dancer” - deep links to dealer
inventory like these items often
appear in the top 5 results
• Web visits to MAAC galleries
have increased 10% each
month for the last 6 months
• Web Inquiries to MAAC dealers
surpass 150/month
Equinox Portal by Waverly Hicks Ltd. Call 718.965.1036 Email gordon@waverlyhicks.com