1. Finding your way into the right connection.

2. What is LinkedIn?
 A network for professional contacts
 A Facebook for work
 Used by individuals and groups/organizations
 All Fortune 500 companies are registered
 85 of Fortune 100 companies use LinkedIn recruiting tool
 Connect with others in your career field
 Contact Information
 Over 187 million members; 87 million joined in 2012!
 2 members join each second
 Turn connections into contacts; turn contacts into
relationships

3. Getting Started
 Setting up your profile
 Getting Connections
 Groups
 Recommendations
 Contact Information

4. Setting Up Your Profile
 Basic Information
 Name & Photo
 Your Title, how you describe your position
 Summary, a brief description about what you have done
and want to do
 Specialties, keywords that describe what you do, i.e..
Project Manger, Oracle, College Student etc.
 Work History, where you worked and for how long
(Length is not limited like on a resume!)
 Set your profile preferences to determine how much
non-contacts see

5. Getting Connections
 Your co-workers and former co-workers
 Current & former vendors & suppliers
 Current and former customers
 Former classmates and professors
 People you know in target companies
 People in your industry
 People in your Linked-In groups
 Friends & Family
 Your connections + 2 degrees + 3 degrees

6. Groups
 Join groups to get connections and keep current with
information on in your industry
 Search groups by industry (Banking)
 Search groups by specialty (Finance)
 Search groups by school
 Search groups by company name
 Search groups by associations (CPA, ASPCA)
 Search groups by hobbies
 Once you join a group you can access member
profiles

7. Contact Information
 Phone
 Address (caution)
 IM
 Website
 Twitter
 E-mail
A recruiter will need to contact you but remember, it is
public information.

8. Using Linked-In for Networking
 Finding the right connection
 Asking for Introductions
 Looking for Jobs
 Tips for getting to the hiring manager

9. Looking for Jobs
 Click on the “Jobs” tab at the top of the screen and
search as you would any job board.
 Check your groups, some have job boards with listings
for jobs posted from the group.
 Check the Companies job tab.

10. How Recruiters Use Linked-In
 Some recruiters use the Job Board to post jobs.
 Some recruiters use the Groups memberships to find
applicants
 Most recruiters search profiles of potential applicants
 Almost all recruiters will view YOUR Profile if you are
to be interviewed
 50% of LinkedIn revenue is from job search and hiring
services

11. What Recruiters Look for in YOUR Profile
 Completion percent of Profile
 Number of Connections
 Recommendations
 Other information that may not be on your resume or
application

12. Recommendations
 Complete your profile with a strong Summary
Statement and Keywords in the Specialty sections.
 Be active in the discussions in your groups.
 Change something in your profile frequently.
 Connect with as many people as possible.
 Follow companies that interest you.
 After you connect on Linked-In set up a face to face
networking meeting with your new contact.

13. Tips
 See how often your profile is being looked at
 See who is looking at your profile
 Save a contact into your outlook contact file
 Customize your profile name
 Build your brand with skills and key words
 LinkedIn is most likely the first hit when you google your
name
 Invitations – 3,000 free
 LinkIn with a business contact within 24 hours
 In-mails limited to 5 free
 Trouble with 5 “I don’t know you”
 New: Endorsements

14. New and emerging features
 Profile re-design http://www.linkedin.com/profile/sample
 Follow thought leaders
 Talent Pipeline: Tool for recruiters to target specific
talent
 News updates – LinkedIn Today
 Signal: Quick activity update on your groups and
connections
 Polls

15. Conclusion
 Network, Network, Network!!!
 Connections are the key to finding your next job.
 Stay active and connected after you land, you may
need your connections again.
 Pay it forward. Remember those who helped get you
where you are today.