Warren's presentation on the future of our Digital Customer and how each aspect of our online presence is important to the user journey. Here's what John the event booker had to say about Warren and working with Management Events: "Warren has been speaking at our invitation only events here at Management Events across our different countries. Through this process I have worked closely with Warren and I have found him to be a top professional. The feedback from our guests on Warren's presentation skills has all been very positive. As a person Warren is simply a great guy and I would highly recommend him to any organization that is looking for an accomplished keynote speaker." This is what Tea the event organiser had to say about Warren "Inspiring. Entertaining. Dedicated. Passionate. With these words I would describe Warren. A true professional who is very passionate about AI and leadership and inspires people to begin their AI journey. Warren's presentation is entertaining and energetic. He is very dedicated and wants that every presentation is unique and fits perfectly to the certain target group to which he is holding the presentation for. Cooperation with Warren is very smooth and pleasant. Thank you Warren. It has been a true pleasure working together with you!" Warren is a Professional Speaker, Trainer, Top 100 Global Influencer, Digital Transformation (DX) Strategist, award-winning technology entrepreneur, blogger and author of Think #Digital First with over 10 years experience online. Warren specialises in taking companies through a strategic digital transformation to impact on sales, in particular using A.I., marketing automation, digital marketing and social media to build brand awareness and open new routes to market. His areas of expertise include corporate communication, digital marketing, and using disruptive technology in sales and marketing. Warren’s vision is to help 100,000 global businesses successfully sell more products and services by having the right mindset, people, and technology by 2020. WEBSITES: https://warren-knight.com SOCIAL NETWORKS: Twitter - @WarrenKnight LinkedIn - https://www.linkedin.com/in/warrenknight Instagram - @WVRKnight To book Warren for your next event, please email us at hello@thinkdigitalfirst.com

1. 1997

2. 1997
THE SALES & MARKETING
PLAYBOOK IS BROKEN

3. 1997
DIGITAL

4. VISIBLE
be

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6. 1997

7. 1997
VISIBLE
be

8. 1997
Gym in my local area

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Car finishing paint supplier in Coventry

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ATTENTION + ACTION

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UBERSUGGEST.IO

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23. 1997
LOCAL SEARCH ENGINE TOP TIP (GOOGLE)
10 postcodes for “Local Area”
B75 6
B74 3
B73 6
B74 4
B75 5
B76 1
B76 2
B74 2
B76 9
B73 5
Leamington Spa Theatre School of
performing arts, lessons in singing, drama
and dancing classes. For Ages 4-18 in
B75 6LS, B73 5RP

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Booking for 2019 NOW
www…
RESIZE FOR:
TWITTER
INSTAGRAM
FACEBOOK
EMAIL
WEBSITE
Saving over £500 a
YEAR after tuning

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28. 1997
CONTENT MARKETING
more leads
126%
builds trust
81%
google index
434%

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30. STEP 1: PICK UP YOUR SMART PHONE
STEP 2: GO TO warren-knight.com/chatbot
STEP 3: PLAY WITH A.I.
@WarrenKnight

31. @WarrenKnight

32. 1997
ü Social Media
ü Website
ü Blog
ü Catalogue
ü Email
ü PPC
ü Letter Heads
ü Business Card
ü Book
ü Pop Ups
ü Poster
ü Trade Show
ü Google
ü Driving
ü Walking
ü P.R
ü Banners

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39. 1997
CONTENT
UPGRADE

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$79 x 12 months x 30
years
= £22,752

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42. 1997
7 MARKETING TIPS FOR A GREAT EMAIL
#2: RECIPROCITY
#3: EXCLUSIVITY
#4: SOCIAL PROOF
#5: THE FREE EFFECT
#6: PRICE ANCHORING
#7: CONSISTENCY
#1: SCARCITY

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44. 1997
HANDSHAKE
SOCIAL MEDIA
INTO A HUG
turns a

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KEYWORDS
1. HEADLINE
2. SUMMARY
3. EXPERIENCE
4. SKILLS

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49. 1997
Facebook Pages
#1: Use Your “Real” Facebook Account
When creating your Facebook Page, make sure you use your personal account. The issue with creating a
“dummy” account is that it is against Facebook’s terms of service, and because of this, they can shut you down.
#2: Cover Photo
Use your cover photo to showcase your business. Use Canva to help you get the perfect dimensions, and create
a professional and engaging image. Facebook also now have a feature where you can add a call-to-action button
to the cover photo area.
There are seven options including “shop now”, and “sign up”. Make sure you utilise this, and choose the CTA that
is most relevant.
#3: Use Descriptions & Links
When adding images to your Page, make sure you give a detailed description, and a call-to-action link so that
your audience can take action.
#4: Facebook Page Tabs
If you go to the Facebook App Centre you will find a selection of apps that you can add to your Facebook page as
a tab to help promote your business.
#5: Pinning Posts
Do you ‘pin’ your important post to the top of your page?

50. 1997

51. 1997ASK
FOR
RECOMMENDATIONS
WHO SHARED IT
AND THEN COMMENT

52. 1997
GOOD
• Very relevant
• 11 likes
DO BETTER
ü Shorten URL
ü Explain WHY your posting it
ü Ask people if they watched it
ü Was it posted at the best time of day?

53. 1997
SHEDULE YOUR POSTS
When are “target audience”
on FB the most?

54. 1997
PARTNERSHIPS
Complimentary business
that has the same
target audience as YOU

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MIX THINGS UP:
• Image
• GIF
• Carousal
• Video
• Story – Image
• Story – Livestream
ü 11 Hashtags

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take-away tips
5

68. UNLEARN
BRAND CONSISTENCY
DIGITAL CUSTOMER
HUMAN + TECHNOLOGY
USER EXPERIENCE

69. 1997
ATTENTION + ACTION

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