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Semelhante a Social media qed training21.05.13
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Social media qed training21.05.13
- 1. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES Start www.qedtraining.ie SOCIALMEDIA NETWORKING
- 2. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES www.qedtraining.ie
- 3. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES Complete Your Profile
- 4. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES Complete Your Profile • Complete your profile – 100% – Upload a profile photo – Get recommended – Claim your vanity url • Add a linkedin badge to your email signature • Optimise keywords in your summary • View Recommendations inside your profile
- 5. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES Use Your Newsfeed
- 6. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES Follow Channels
- 7. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES Follow Influencers
- 8. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES Join Groups
- 9. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES Engage With Your Groups • Find Relevant Groups • Make new contacts – connect with group members • Demonstrate your expertise • Ask Questions • Get advice from experts • Be seen and let new clients find you
- 10. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES Receive Updates
- 11. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES Get More Connections
- 12. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES www.qedtraining.ie
- 13. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES Twitter 101 Twitter is a communication tool to interact with people around the world by doing one of the following: Sending people public short messages Sending a specific person a public short message Sending a person a private short message
- 14. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES 5,000 2007 65million 2010 Tweets Per Day Source: www.twitter.com 145 million 2011 335million 2012 400million 2013
- 15. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES How Does It Work • Twitter lets you write and read messages of up to 140 characters, or the very length of this sentence, including all punctuation and spaces. • The messages (also known as tweets) are public, and you decide which accounts you want to receive messages from
- 16. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES Twitter 101
- 17. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES Follow Relevant Accounts • Following somebody means you’ve subscribed to their tweets • To find people talking about your company or topics in your field, use search.twitter.com • When you find a good candidate, look under their picture for the Follow button • You can also choose to interact without following an account, just send them a tweet
- 18. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES Post Tweets • People like tips, links to interesting stories and blog posts (they don’t have to be about your company), exclusive deals and a good sense of humor. • People like the human touch and will appreciate posts with your thoughts and experiences more than you think • They also like it when you say hi, respond to their questions, comments, praise, complaints and jokes
- 19. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES Twitter for Your Business Dell’s sales increased by $6.5 million over 2 years thanks to Twitter followers
- 20. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES How to Use Twitter Marketing Lead Generation PR Customer Support Revenues
- 21. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES How Twitter Effects Google
- 22. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES How to Use Twitter Effectively Develop a social media brand and promote it Interact with your customers Figure out what people say about you Hype up upcoming events or specials/discounts Promote content or products you have created Develop relationships with bloggers & journalists for PR Generate sales leads
- 23. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES Example Twitter Page
- 24. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES Example Twitter Page
- 25. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES Example Twitter Page
- 26. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES Next Steps Step 1: Start using Twitter For Your Business Step 2: Personalize & Brand Your Profile Step 3: Start Creating Value Adding Content via Tweets Step 4: Find Businesses to Follow in order to Network Step 5: Get Customers to Follow You Step 6: Effectively Convert Followers via Promotions Step 7: Expand & Engage Your Network
- 27. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES Free Tools
- 28. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES 285/21/2013 THANK YOU Take Action Now!
Notas do Editor
- Answer Questions, Join groups where potential customer are – SME
- Answer Questions,
- Start with people you know, search by company.
- --------------------------Slide With ChartThis Slide use “Slide wih chart” Layout on Master Slide View.Click Video Icon to Add a Chart.--------------------------Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------Slide With ChartThis Slide use “Slide wih chart” Layout on Master Slide View.Click Video Icon to Add a Chart.--------------------------Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------MeasurementsCommuncation on Social Media Today, equipped with measurement technology, to see how the communication impact.This Slide use “Measurement” Layout on Master Slide View--------------------------Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------MeasurementsCommuncation on Social Media Today, equipped with measurement technology, to see how the communication impact.This Slide use “Measurement” Layout on Master Slide View--------------------------Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.