1. © 2013 IBM Corporation1
Introduction to IBM PureApplication
System
Jonathan Langley
IBM PureSystems Sales Lead

2. © 2013 IBM Corporation2
Four important shifts for IT
Only 21 percent of organizations are operating at
the highest level of efficiency.
Source: IBM, Data center operations efficiency best practices, April 2012
21%Relentless focus on
streamlining IT
operations

3. © 2013 IBM Corporation3
Four important shifts for IT
72 percent of CEOs surveyed see
the need to improve response time to
market needs.
Source: IBM, “Leading Through Connections: Highlights of the Global Chief
Executive Officer Study,” May 2012.
72%
Customers are
increasingly
demanding

4. © 2013 IBM Corporation4
Four important shifts for IT
90 percent of businesses are adopting
cloud computing.
Source: IBM Institute for Business Value and Economist Intelligence Unit, “Cloud-
Enabled Business Model Survey,” 2011.
90%Cloud transformations have gone
mainstream

5. © 2013 IBM Corporation5
Four important shifts for IT
95 percent increase in the amount of digital content
created by 2015.
Source: IDC, IDC Predictions 2012: Competing for 2020, Doc #231720, December
2011
95%Big Data is getting bigger
4.

6. © 2013 IBM Corporation6
Will your existing infrastructure adapt?
Accelerate new
applications, big data
and analytics
Simplify cloud
application platforms
and infrastructure
Improve IT
efficiency by
simplifying
the IT lifecycle

7. © 2013 IBM Corporation7
A new breed of systems from IBM
Systems with integrated
Expertise and built for cloud
Capturing and
automating what
experts do
Deeply integrating
and tuning
hardware and
software
Making every part of the IT
lifecycle easier

8. © 2013 IBM Corporation8
PureSystems: changing the experience and
economics of IT
15minutes
to deploy 3 tier web application and automatically
scale in minutes
Infrastructure
Delivering Cloud Infrastructure Services
Data Platform
Delivering Big Data Platform Services
Application Platform
Delivering Cloud Application Platform Services
Infrastructure
Delivering Cloud Infrastructure Services
Infrastructure
Delivering Cloud Infrastructure Services
Infrastructure
Delivering Cloud Infrastructure Services
Infrastructure
Delivering Cloud Infrastructure Services
Infrastructure
Delivering Cloud Infrastructure Services
Application Platform
Delivering Cloud Application Platform Services
Data Platform
Delivering Big Data Platform Services

9. © 2013 IBM Corporation9
PureApplication System Overview (high) This video will play
directly from laptop: http://www.youtube.com/watch?v=wDrZps9I9vQ&feature=endscreen&NR=1

10. © 2013 IBM Corporation10
IBM PureApplication System
Application Platform
Complete, Ready-to-Go Systems
Pre-integrated, up and running in <4 hours.
Pre-optimized for enterprise application
workloads
Simplify Ongoing Tasks
Single point of platform and application
management
Repeatable self service application
provisioning
Built for Cloud
“Platform as a Service”
Elastic application runtimes
Best practice,
pattern-based
Manual, brittle
Policy based elasticity,
single view
OS, runtime,
resources
Manual optimizations
on-site Pre-optimized by experts
Deploy
Manage
Optimize

11. © 2013 IBM Corporation11
Application Platform
Inside PureApplication System
 100+ ISV business applications
 Business intelligence
 Business process management
 Web experience (Portal)
Patterns of Expertise
Application Platform
 Application Optimization
 System wide Management
 Automation & Scaling
 Caching & Elasticity
 Application Centric Provisioning
 Usage Metering
 Security
 Monitoring
 App Lifecycle Management
 License Management
 Self-service
 Data management
System Infrastructure
 Integrated Server, Storage, Network
 Power Management
 Storage & VM Optimization
 Virtualization
 Integrated System Management
Application patterns from IBM
and partners
Integrates an application
platform optimized for
enterprise applications
Inherits the capabilities of
PureFlex System

12. © 2013 IBM Corporation12
PureApplication System transforms the application lifecycle
Simplified lifecycle Fast time-to-value
Agile business Optimized performance
• Support for any enterprise application
• Pre-integrated Cloud capabilities and expertise for added
elasticity
• Shared resource pools, advanced license management,
cloud groups, user groups
• Auto-balancing of application resources
• Expertly architected for high availability
• Capable of deploying a 3-tier web application in under
15 minutes2 and automatically scale in minutes3
• Quick and low-risk setup and tear-down of an
application environment
• Business intelligence analysis expertly deployed in
under 30 minutes
• New application packaged by expert into a pattern can
often be deployed in minutes or hours
1) Based upon testing of the IBM PureApplication System W1500-96 and W1700-608 with time measured from powering on the system to when it is ready to support application deployments
2) Based upon testing of the IBM PureApplication System W1500-192 and W1700-608 deploying a single Virtual Application Pattern consisting of 2 WAS VMs, a DB2 VM, and updating the Elastic Load Balancer (ELB). The WAS VMs were allocated 4 vCPUs, 4 GB of memory and 12 GB of disk while the DB2 VM was allocated 8 vCPUs, 6 GB of
memory and two virtual disks of 12 GB and 4 GB.
3) Based upon testing, under various workload conditions, of the IBM PureApplication System W1500-192 and W1700-608 automatically scaling a Virtual Application Pattern consisting of WAS VMs by adding an addtional WAS VM
4) Based upon testing of the IBM PureApplication System IBM PureApplication System W1700-384 (Power7+ Processor, 3.61GHz w/ 8-cores)VMs were deployed using the Virtual System Pattern methodology and were deployed as a WAS 8.5 five-node cluster that deploys 5 virtual machines consisting of one deployment manager, 3 custom
WebSphere nodes and 1 IBM HTTP Server. Each VM had default CPU and memory settings of 1 virtual CPU and 2 GB of memory
• Expert-built patterns simplify deployment and
maintenance of applications
• Disaster Recovery setup in as few as 5 clicks
• Concurrent management of 1000+ VM’s on a single
W1700-384 system4

13. © 2013 IBM Corporation13
Deploy cloud platforms into
your existing infrastructure
Accelerate cloud deployments with
PureApplication System
Immediate access to
managed services
PureApplication System is built for cloud
Enterprise
data center
Managed
private cloud
Enterprise
Hosted private
cloud
Enterprise
Shared cloud
services

14. © 2013 IBM Corporation14
Flexibility is required for cloud delivery, integration and use
Evolve existing
infrastructure
to cloud
Accelerate adoption
with integrated systems
Immediate access to a
managed platform with
flexible cost
Common Cloud Management Services  open standards reference model
Enterprise
data center
Managed private
cloud
Enterprise
Hosted private
cloud
Enterprise
Shared cloud
services

15. © 2013 IBM Corporation15
Today’s deployment lifecycle
Build for
Dev
Build for
Test
Build for
Production
Maintain
Upgrade
Hardware
Operating System
Middleware
(Broker etc)
Hardware
Operating System
Application Server
Hardware
Operating
System
AppData

16. © 2013 IBM Corporation16
System Pattern Lifecycle
Build
pattern for
Dev
Deploy for
Test
Deploy for
Production
Maintain
pattern
Upgrade
Pattern
Solution Level
Patterns
Stack Governance
Simplified Scalability
Simplified HA
Simplified DR
Simplified Networking
IBM Best Practice
Simplified Storage
PureApplication Systems
MQ in PureApplication SystemsSeptember 2013 16

17. © 2013 IBM Corporation17
Why use patterns
This video will play directly from laptop: http://www.youtube.com/watch?v=9n_3Z8kEqb0

18. © 2013 IBM Corporation18 18
© 2012 IBM Corporation

19. © 2013 IBM Corporation19

20. © 2013 IBM Corporation20
“Patterns of Expertise” covering the breadth of industry
Banking
Energy &
Utilities
Insurance
Government Retail
Telecom
Financial
Markets
Healthcare
*
*
Consumer Products

21. © 2013 IBM Corporation21
Additional benefits achieved for this large Insurance provider
NPV discount rate at 6.5%
IT labor rate at $82 per hour
Cost to
IT
Cost to
IT
Cost to
IT
Cost to
IT
Cost to
Business
Cost to
Business
Cost to
Business
Cost to
Business

22. © 2013 IBM Corporation22
The right model to fit your needs
Small rack (25U)
• 32 & 64 core options
• 30% less power consumption
• Smaller footprint
Large rack: (42U)
• 96,192, 384 & 608 core options
• All models are integrated by design and share the same built-in expertise and simplified experience
• Upgrade to larger configurations in a rack without taking an outage
Increased:
•Performance and Efficiency
•Resiliency
•Choice of OS
“Mini” Large POWER
NEW! 32 and 64 core
options
NEW! POWER7+ model supporting
up to 608
cores in a single
system

23. © 2013 IBM Corporation23
Customer Story (high) This video will play directly from laptop:
http://www.youtube.com/watch?v=wDrZps9I9vQ&feature=endscreen&NR=1

24. © 2013 IBM Corporation24
IBM PureSystems gain momentum
2300 machines
shipped
IBM PureSystems family
introduction
New: PureFlex & PureApplication
New: PureData
Enhanced: PureFlex
Simplifying cloud, big data &
analytics – tailored for your
business
2013
Q1Q4Q3Q2
2012
2300 machines
shipped
320 optomised solutions
from 275 partners
70+ references and case
studies

25. © 2013 IBM Corporation25
Explore Next Steps
2300 machines
shipped
Remote or direct access to a
working machine to run your
workloads and patterns
A full or half day session
hands on at your location with
the technical experts for
PureSystems
BVA measures the business
benefits of IPAS
Visit an IBM Innovation
Center
IBM Labs Come to You Conduct Business Value
Assessment

26. © 2013 IBM Corporation26
ibm.com/puresystems