Developing and Pricing Products Ch: 2 for MBA

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The document discusses various topics related to developing and pricing products, including: 1) It defines features, benefits, and value packages for products. 2) It describes different types of consumer and business products. 3) It explains the concepts of product mix and product life cycle, including the typical stages of introduction, growth, maturity, and decline. 4) It discusses branding, packaging, labeling, and the seven-step product development process used to create products. 5) It outlines different pricing objectives and strategies such as cost-oriented pricing, break-even analysis, and flexible vs. fixed pricing approaches.

Negócios Saúde e medicina

What Is a Product? ,[object Object],[object Object],[object Object],Features? Benefits?

Types of Consumer Products ,[object Object]

Types of Business Products ,[object Object],[object Object]

The Product Mix ,[object Object],[object Object]

Understanding Product Mix Procter & Gamble Body Wash & Soap Antiperspirants & Deodorants Hair Care Ivory Olay Old Spice Safeguard Camay Noxzema Zest Secret Pantene Head & Shoulders Herbal Essences Infusium

The Seven-Step Product Development Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Product Life Cycle ,[object Object],[object Object],[object Object]

The PLC Stages ,[object Object],[object Object],[object Object],[object Object]

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Maturity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Decline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction Growth Maturity Decline Sales Volume Time In Years Product Life Cycle

Branding Products ,[object Object],[object Object],[object Object],[object Object]

Packaging and Labeling Products ,[object Object],[object Object],[object Object]

What Is Pricing? Process of determining what a company will receive in exchange for its products

Pricing to Meet Business Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]

Cost-Oriented Pricing ,[object Object],[object Object]

Breakeven Analysis ,[object Object],[object Object],[object Object],[object Object]

Break Even Analysis ,[object Object],[object Object],[object Object]

Pricing Existing Products ,[object Object],[object Object],[object Object]

Pricing New Products ,[object Object],[object Object]

Fixed versus Flexible Pricing ,[object Object],[object Object]

Pricing Tactics ,[object Object],[object Object],[object Object],[object Object]

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