Ensure the security of your HCL environment by applying the Zero Trust princi...
"The Brand Called You": Personal Branding Workshop
1. THE BRAND CALLED “YOU”: PERSONAL
BRANDING AND EFFECTIVE
PRESENTATION
Workshop by Soh Wan Wei
1st June 2019
Lifelong Learning Institute
2. WORKSHOP AGENDA
⚫Introduction
⚫You= NEW media
⚫Finding out your “Why”
⚫3 Tactics To Tell Your Story
⚫[Activity 1] Brainstorming your Story
⚫Sharing Session #1
<<10 Minute Break>>
⚫Dressing for Success
⚫Brand it like Beckham Methodology
⚫[Activity 2] Brand it like Beckham Model
⚫Sharing Session #2
<<Networking>>
3. WHAT IS YOUR “PERSONAL BRAND”?
What You Stand For
+
What People Say About You
When You Are Not In The
Room
4. YOU= NEW MEDIA
With the Internet, everyone is a
media
Barriers to entry for publishing is
now extremely low
People form a judgement of you
even before they meet you in
person
Question: How do you work on
your online presence to contribute
towards the personal brand?
5. WHAT IS YOUR “WHY”?
Communicating the “Why”
behind the things you do
activates part of the Limbic
Brain, which is
responsible for decision-
making; and
feelings such as trust, a
sense of protection, and
loyalty.
16. THE UNDERDOG METHOD (YOUR FAILURES)
Before her first book was
published, J.K. Rowling
was a divorced mom on
welfare who had been
diagnosed with clinical
depression.
17. THE UNDERDOG METHOD (YOUR FAILURES)
Not very good looking.
He had to re-sit school entrance
examinations, twice for high school
and four times for college.
When he tried to find jobs after
graduation, he was repeatedly
rejected.
First startup failed.
When Alibaba First Started:
Alibaba Vs Amazon.